August 1, 2018

Bridgedale Introduces Waterproof, Breathable StormSocks

Buffalo, N.Y. (August 1, 2018) -- Bridgedale Outdoor Ltd, a global market leader in the manufacture of performance socks, introduces its first 100% waterproof and windproof breathable sock called StormSock. Developed to provide wet weather protection and day long comfort, it combines Bridgedale’s latest knitting technology, FusionTech™ with a HydroTech™...

August 1, 2018

Sherpa Adventure Gear Launches New Adventure-Ready Yatra Pack Collection

MODESTO, CA — August 1, 2018 — Inspired by the ‘yatra,’ the Nepali word for ‘journey,’ Sherpa Adventure Gear released its new multi-functional backpack line, the Yatra (ya•tra) Pack Collection, consisting of four high-quality CORDURA® made packs, fit for every journey — the Yatra Adventure Pack, the Yatra Everyday Pack,...

July 31, 2018

Swiss Rock Climber Nina Caprez Joins MSR®’s Roster of Athlete Ambassadors

SEATTLE, Wash. (July 31, 2018) — Seattle-based Mountain Safety Research® (MSR®) is proud to announce that Swiss rock climber Nina Caprez has joined MSR’s team of athlete ambassadors. Now hailing from Grenoble, France, Caprez is internationally renowned for holding the first female ascent (FFA) record for a number of impressively...

July 31, 2018

First Annual National Summit Day to Benefit Big City Mountaineers

GOLDEN, Colo. – Big City Mountaineers (BCM), a leading provider of life-changing wilderness experiences to under-resourced youth, announces its partnership with Backpacker Magazine for the inaugural National Summit Day on August 4th, 2018. The day aims to promote reaching the peaks of real and metaphorical summits, while fundraising for BCM’s...

July 31, 2018

Women Highlight Changing Attitudes in Outdoor Media with Outdoor Project’s Women in the Wild 2018

PORTLAND, OREGON (July 31, 2018) – Outdoor adventure and travel media platform Outdoor Project—found online at outdoorproject.com—publicly shared the growing excitement generated from the launch of Women in the Wild 2018. Outdoor Project recognizes that outdoor media can do more to share women’s perspectives on the outdoors and the businesses...

July 27, 2018

Light My Fire of Sweden will sell direct in the United States starting January 1, 2019

After 12 years of successful cooperation, Light My Fire of Sweden will take direct responsibility for all LMF product sales and support in the United States, starting on January 1, 2019.  Industrial Revolution, Inc. will continue to ship LMF products and provide support to U.S. customers through December 31, 2018....

July 27, 2018

MSR® Introduces Lightweight Pika™ Teapot

SEATTLE, Wash. (July 27, 2018) — Seattle-based Mountain Safety Research® (MSR®), introduces the Pika™ 1 L Teapot, an ultralight, compact, hard-anodized aluminum teapot for backcountry adventures. Designed with a strong, precise pour, the teapot provides a simple, reliable solution for jump-starting the day with hot water for tea or coffee,...

July 26, 2018

Chums Launches 35th Anniversary Apparel

Salt Lake City, UT - Chums, outdoor and active lifestyle accessory brand, will release a limited-edition collection of 35th anniversary promo wear on July 25, 2018, with 30 percent of purchase price directly benefiting American Rivers. The sustainably-produced collection honors Chums’ partnership with American Rivers as the nonprofit celebrates the...

July 24, 2018

Hydro Flask Launches Skyline Series and New Hydration Offerings at Summer Outdoor Retailer

Bend, OR (July 24, 2018) – Hydro Flask, the award-winning leader in high-performance, insulated stainless steel flasks and soft good innovations, a Helen of Troy Limited (NASDAQ, NM: HELE) company, is excited to announce the launch of its Skyline Series, a curated design collection inspired by urban lifestyles and landscapes....

July 24, 2018

Founder and CEO of Airhead Sports Group, Aaron Kramer, Announces Retirement

DENVER, CO – Marine and water sports industry leader, Aaron Kramer, has announced his retirement from his long-held position as President and CEO of Airhead Sports Group.  Since founding the company in 1991, Kramer has led the organization’s growth and expansion, building the Airhead, Sportsstuff and Yukon brands to the...