September 19, 2018

Swiftwick Adds World’s Strongest Man to Athlete Roster

(SEPTEMBER 13, 2018 – NASHVILLE) – Swiftwick, the performance sock company with the “best socks you will ever wear guarantee,” announces it has signed Hafthor Bjornsson, World’s Strongest Man, as its newest elite athlete. Bjornsson joins the Swiftwick team as the brand captures the fitness market with the new Flite...

September 19, 2018

Somewear Labs Selects Purple Orange as Public Relations Agency of Record

Jackson, WY (Sept 19, 2018) —  Somewear Labs, an emerging leader in adventure communication technology, is pleased to announce it has partnered with Purple Orange Brand Communications to oversee and manage all PR efforts on behalf of the brand. Following a successful crowdfunding campaign in spring 2018, Somewear Labs is...

September 19, 2018

PEARL iZUMi & Revelate Designs Present “I’m Not Stopping—Lael Wilcox Races the Navad 1000 Across Switzerland”

LOUISVILLE, Colo. (Sept. 19, 2018)— PEARL iZUMi has partnered with Revelate Designs to present "I'm Not Stopping – Lael Wilcox Races the Navad 1000 Across Switzerland."  The Navad1000 is a 1000-kilometer-long self-supported mountain bike race that climbs 30,000 meters through the Swiss Alps. Lael Wilcox chose the race as her...

September 18, 2018

Swiftwick Turns 10 Years Old

( NASHVILLE) – Swiftwick, a leader in performance sock apparel for athletes, celebrates 10 years in the sports industry. The company is commemorating the milestone with a consumer giveaway campaign that will last until the end of 2018.  The Brentwood, Tenn. company opened its doors locally in 2008 when a group...

September 18, 2018

Alexandria Real Estate Equities, Inc. Named Official Life Science Real Estate Partner of the 54th Head Of The Charles Regatta

Cambridge, MA – The Head Of The Charles Regatta today announced that it has entered into a partnership with Alexandria Real Estate Equities, Inc. (NYSE: ARE), which will serve as a Premier Sponsor of the 54th Regatta in October 2018. Alexandria, the country’s largest owner, operator, and developer of collaborative...

September 18, 2018

Liv Cycling Introduces Enviliv Advanced Pro Disc Series

NEWBURY PARK, Calif. (Sept. 18, 2018) – Liv Cycling, the company dedicated to getting more women on bikes, today introduces its high-performance EnviLiv Advanced Pro Disc series. Designed for optimal speed, EnviLiv is a responsive road bike built with a lightweight but stiff advanced-grade composite frame and efficient AeroSystem tubing....

September 18, 2018

BioLite Launches Kickstarter for Revolutionary HeadLamp

Brooklyn, NY, Sept. 18, 2018 – BioLite, an innovator in off-grid energy solutions, is proud to debut the BioLite HeadLamp, a 330-lumen, rechargeable headlamp that delivers top-tier functionality with an unparalleled fit thanks to proprietary 3D SlimFit construction. Now live on Kickstarter, HeadLamp’s crowdfunding campaign will run through October 19th...

September 18, 2018

An open letter to the outdoor industry from Grassroots Outdoor Alliance

As owners of local independent outdoor businesses and members of the national outdoor community, Grassroots Outdoor Alliance is committed to achieving the health and growth of the specialty outdoor industry by pursuing the high road of retail excellence. For more than 30 years, we have succeeded in doing our part...

September 18, 2018

Kitsbow x Mechanix Wear Gloves Hit The Store

PETALUMA, Calif. (Sept. 18, 2018) Following Kitsbow’s announcement this spring regarding its collaboration with Mechanix Wear, a brand known for their innovative and highly-specific work gloves, the new HiLine Midweight Glove and Kitchel Lightweight Glove are now available for purchase.  “Mechanix is full of passionate mountain bikers, starting with the...

September 18, 2018

Scott Keating Joins Mizu as VP of Sales and Marketing

Carlsbad, California, September 18th, 2018 – Mizu is excited to welcome Scott Keating to Mizu as its new Vice President of Sales and Marketing. Serving as the Global Sales Director at Nike SB most recently, Scott has over 25 years of experience in the action sports/youth culture industry, with the...