PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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September 13, 2018
Oru Kayak Unveils Convertible Two-Seated Origami Kayak: The Haven
Emeryville, CA (September 13, 2018) – Oru Kayak, makers of the original origami-inspired folding kayak, is thrilled to unveil the “Haven,” an all new convertible tandem kayak. After years of customer request, Oru designers took on the challenge to create the company’s largest and most ambitious kayak design yet: a...
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September 12, 2018
Fenik Announces Breakthrough Camping Refrigeration System
(BOSTON) – Invented by Jeremy-Fryer Biggs, Spencer Taylor and Quang Truong, the Fenik Yuma 60L Cooler introduces an exciting new way to actively cool food in the wilderness without the use of electricity. While most refrigerators need electrical components such as fans, air compressors and solar panels to work, the Yuma...
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September 12, 2018
Tepui Launches UpCycle Program Transforming Tent Travel Covers into Unique Gear Bags
SANTA CRUZ, Calif. (Sept. 12, 2018) —Tepui, the leading brand of rooftop tents and outdoor adventure gear, launches Tepui UpCycle, a program designed to minimize the brand’s impact on landfills and turn used tent materials into new creative adventure gear. Tepui UpCycle will first offer an opportunity for customers to...
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September 12, 2018
CampSight, an Innovation and Marketing Camp, Convenes Hundreds of Outdoor-Inspired Brands, Marketing Leaders and Visionaries in Breckenridge, Colorado Sept. 23-25, 2018
Breckenridge, Colo. - September 2018 - CampSight, a gathering and confab for innovative marketers and brands, launches Sunday, Sept. 23 in Breckenridge in partnership with the Breck Film Fest, Breck Create, Denver Startup Week and Something Independent. Hundreds are expected to attend the marketing and innovation camp in Breckenridge with...
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September 11, 2018
SIA Hires Meteorite PR as Public Relations Agency of Record
Park City, Utah (September 11, 2018) — Effective today, Meteorite PR has partnered with Snowsports Industries America (SIA) to be their public relations agency of record, overseeing all PR efforts for the industry trade association. Supporting the snow sports industry since 1954, SIA is the non-profit, member-owned trade association with...
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September 11, 2018
Nite Ize Growth Necessitates Significant Investment in Real Estate & Software
BOULDER, Colo., Sept. 11, 2018 – Nite Ize®, a Boulder, Colo. manufacturing company known for creating solution-based products, has seen record growth in the last nine months and recently made significant investments in real estate and software to better accommodate its successful consumer products business. The global innovator has transitioned...
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September 10, 2018
Bike Industry Veteran Michael Grim Joins LEM Helmets as General Manager
MORGAN HILL, Calif. (Sept. 10, 2018) – LEM Helmets, a new, inclusive cycling helmet brand whose mission is to inspire the fun in biking by focusing on safety, style, and performance in all its innovative head protection, names industry veteran Michael Grim as General Manager. With more than 25 years of...
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September 10, 2018
Honey Stinger Expands Organic Cracker N’ Nut Butter Snack Bar Selection with All-New Flavor, Cashew Butter & Milk Chocolate
STEAMBOAT SPRINGS, Colo. - Honey Stinger, the leading manufacturer of honey-based nutritional products, today launches the newest addition to its renowned line of Organic Cracker N’ Nut Butter Snack Bars: Cashew Butter & Milk Chocolate. The new flavor is the third available in Honey Stinger’s lineup of the delectable snack...
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September 7, 2018
DÆHLIE Teams Up with Verde Brand Communications for Integrated Media Relations
BROOMFIELD, Colo. (September 7, 2018) – DÆHLIE, the #1 active Nordic apparel company in Scandinavia, is joining forces with Verde Brand Communications as its agency of record for integrated media relations & brand communications. Verde brings a fresh, strategic, and creative approach to DÆHLIE, offering branding and storytelling that focus...
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September 7, 2018
Mizu Launches Innovative Water Bottle Filtration System
Carlsbad, California, September 7th, 2018 – Today, Mizu announced the arrival of a new water filtration system that works with their existing water bottles – the next evolution in the company’s already comprehensive reusable product line. The system features a flip up straw lid where the straw can be unscrewed...