September 6, 2018

prAna Partners with JAM Collective

Carlsbad, CA and San Francisco, CA – prAna, a leader in stylish, versatile, and sustainably-made apparel that inspires healthy, active, free-spirited living, has named JAM Collective as its public relations agency of record. JAM Collective is an accomplished boutique agency specializing in public relations, social media, communications and strategic partnerships....

September 6, 2018

Klean Kanteen and Elements bvba Expand Partnership in Europe

CHICO, Calif. (September 5, 2018) – Klean Kanteen, leader in the reusable drinkware space since 2002, has expanded their partnership with Elements to include distribution in France. Elements will also continue current distribution efforts in Benelux for Klean Kanteen, which have been in place since 2013. In addition to Klean...

September 5, 2018

World T.E.A.M.’s Adventure Team Challenge Begins September 7

Eagle, Colorado, September 5, 2018 – National non-profit World T.E.A.M.’s inclusive Adventure Team Challenge begins September 7 in the rugged high Gore Mountains northeast of Eagle. Able-bodied and adaptive athletes from across the United States will compete in the outdoor adventure race that includes mountain biking, river rafting, rock sports...

September 5, 2018

Mountain Khakis Announces Jeremy Hale as New President

JACKSON HOLE, WY (September 5, 2018) – Mountain Khakis®, the leading mountain town-inspired lifestyle apparel brand for men and women, is pleased to announce Jeremy Hale will be joining MK as President, reporting to Executive Chairman Warren Kanders.   In his role, Jeremy will oversee all efforts at MK, including...

September 4, 2018

Stegmann Graz Leather Clog

Richmond, VA – Since 1888, Stegmann has been handcrafting their signature wool felted clogs. In 2017, they introduced leather and suede. The Graz, made with finest materials and superior craftsmanship, is designed for customers who love the comfort and classic aesthetic of the Original 108 wool clog. The Graz mirrors traditional...

September 4, 2018

Personal Shark Deterrent Myths Busted!

Ocean Guardian, powered by Shark Shield Technology, is the world’s only scientifically proven and independently tested electrical shark deterrent, yet myths about whether it works and that it attracts sharks still exist, preventing this proven safety technology being broadly adopted. Today, marine biologist and shark conservationist, Amanda Elizabeth, provides the...

August 31, 2018

Sweet Protection Enhances Sales and PR Efforts With Addition of Two New Agencies

Boulder, CO (August 31, 2018) - Sweet Protection, makers of high-performance helmets and protective gear, announced today the hiring of two specialized agencies to bolster Sales and PR efforts for their brand in North America. Massachusetts based Read & Run, Inc. will manage New England sales for Sweet Protection’s products,...

August 31, 2018

Earth Treks Opens North America’s Largest Climbing Gym

ENGLEWOOD, Colo. (August 31, 2018) – Earth Treks Climbing and Fitness announced today the official opening of North America’s largest indoor climbing gym. The 53,000 square foot facility in Englewood, Colorado will feature world-class climbing and bouldering, along with amenities such as a yoga studio, fitness and cardio zones, climbing...

August 30, 2018

Deuter withdraws from trial participation in Walmart premium outdoors platform

LONGMONT, Colorado – Deuter USA today announced that it will not participate in Walmart’s new premium outdoor online store, curated by Moosejaw. As part of a trial arrangement, Deuter products were present on the site at the time of its August 27, 2018 launch. All Deuter products are expected to...

August 30, 2018

Kokatat’s 2019 products make a splash

ARCATA, California — At two recent trade shows, Outdoor Retailer and Paddlesports Retailer, Kokatat put on display its 2019 product line, cementing the company’s 48-year legacy as the leading manufacturer of high-performance paddling gear. Chief among Kokatat’s new offerings for 2019 is a pinnacle product for serious sea kayakers: Kokatat’s...