July 19, 2018

Upgrade Your Shoes with Vibram’s Sole Factor at Outdoor Retailer

NORTH BROOKFIELD, Mass. (July 19, 2018) – Vibram®, the worldwide leader in high-performance soles and the creator of the Vibram FiveFingers® articulated toe shoe, announces today that proceeds from its regional Sole Factor Tour stop in Denver during Outdoor Retailer will be presented to The Conservation Alliance.  “We want to contribute in conjunction with...

July 19, 2018

Mountainsmith Celebrates their Heritage with New Additions to their Vintage ‘Roots Collection’ at Outdoor Retailer Summer Market

Golden, CO – Mountainsmith – craftsmen of iconic backcountry equipment and recreational outdoor gear – debuts the Trippin Series as the newest addition to their vintage Roots Collection at Outdoor Retailer Summer Market this month (Booth #: 44080-UL). Featuring the NEW Trippin Pack, Trippin Sling, and Trippin Pouch, and bold...

July 19, 2018

Stunt Puppy Joins Forces with Renowned New Zealand Brand D-Fa Dogs

Minneapolis, MN (July 19, 2018) — With their sights firmly set on becoming the leader in high-performance products for active dogs and their owners, upstart brand Stunt Puppy has joined forces with like-minded New Zealand brand D-Fa Dogs. The Stunt Puppy name will cover both going forward, but each brings...

July 19, 2018

Reima Names Momentum Media PR as Agency of Record

Boulder, Colo. (July 19, 2018) – Reima, the world’s leading premium performance wear brand for active children, announces Momentum Media PR as the US agency of record, effective immediately. Sold in 37 countries worldwide, the Finland-based company has selected Momentum Media PR to help establish, strengthen and grow the brand’s...

July 19, 2018

Yaktrax Opens Application for 2018-19 Ambassador Team

Durham, N.C. (July 19, 2018) - Yaktrax, the premium outdoor brand synonymous with snow and ice traction, has opened the application portal today for its 2018-19 influencer team, #YakPak. Team members will represent Yaktrax as brand ambassadors to help grow awareness and create meaningful content for the brand from October...

July 19, 2018

Newly Launched shār Joins The Conservation Alliance

BEND, Ore. – July 19, 2018 – The Conservation Alliance welcomes its newest member, shār, makers of organic trail mix that provides healthy fuel on-the-go. The brand will be introducing its new “Original Mix” at Outdoor Retailer Summer Market 2018 in Denver next week.  As a new partner, shār joins...

July 19, 2018

ECCO Outdoor Spring 2019 Collection Unveiled at Summer Outdoor Retailer

Londonderry, NH (July 19, 2018) – ECCO, the leading family-owned global footwear brand, proudly introduces new additions to the multi award-winning Outdoor collection at the upcoming Summer Market Outdoor Retailer trade show (booth #42007), July 23-26, 2018, in Denver, CO. Continuing to bring the idea of ‘urbanization’ to market with...

July 18, 2018

Liv Cycling Introduces First Dual Suspension E-Bikes Built For Women

NEWBURY PARK, Calif. (July 18, 2018) – Liv Cycling, the company dedicated to getting more women on bikes, today announced two new series of women’s dual-suspension E-bikes – the Liv Intrigue E+ and Embolden E+. The bikes were built using Liv’s 3F Design Philosophy, which includes thousands of data points...

July 18, 2018

New Partnership with The Nature Conservancy Kicks Off Smartwool Advocacy in Action Month

Steamboat Springs, CO – July 18, 2018– Smartwool has designated July its official Advocacy in Action month, designed to motivate and encourage employee engagement in the industry and around their communities. The Advocacy in Action month is focused on showcasing the two pillars of the brand’s give-back efforts: sustaining and...

July 18, 2018

TREW Launches New Pack Jack Fresh to Death

Portland, OR (July 18, 2018) – TREW, designers and builders of style-inspired, kick-ass performance outdoor apparel, are excited to introduce the Pack Jack. A new lightweight, windproof jacket that slays in on the style meter. Who said fanny packs are dead? Not TREW, especially not when it’s also a jacket! They’re...