August 9, 2018

Orange Mud’s Josh Sprague Previews The Leadville 100 MTB

“For some, it’s a race – but for many of us, it’s an experience. Josh Sprague, Founder and CEO of athletic goods company Orange Mud, today announced the release of a video preview for the upcoming Leadville 100 MTB. Accompanied by colleague Marvin Sandoval and equipped with Orange Mud’s Gear Vest,...

August 9, 2018

MSR® Introduces Ultralight Pro™ Bivy

SEATTLE, Wash. (August 9th, 2018) — Since 1969, Seattle-based Mountain Safety Research® (MSR®) has set the standard for creating high-performance outdoor products meant to withstand the harshest conditions of the mountains. New for 2019, MSR introduces the Pro Bivy, the ultimate bivy for professional alpinists on fast and light missions....

August 9, 2018

Pure Project Joins The Conservation Alliance

BEND, Ore. – August 9, 2018 – The Conservation Alliance welcomes San Diego-based craft beer producer Pure Project as its newest member. In joining The Conservation Alliance, the brewing company is helping to protect public lands for future generations.   “Pure Project is committed to sustainable practices to minimize its...

August 9, 2018

Brooke Kaplan Joins Darn Tough Vermont as Director of Marketing

Northfield, VT. (August 9, 2018) Darn Tough Vermont, the fastest growing American manufacturer of premium performance outdoor and lifestyle socks, is pleased to announce the appointment of Brooke Kaplan as Director of Marketing. Kaplan began her career at Procter & Gamble and joins the Darn Tough team with 16 years’...

August 8, 2018

SoftScience Footwear Announces Performance Water Shoes Designed for Women

Denver, CO - SoftScience™ footwear announces performance water shoes designed for women. From fishing to sailing and watersports, SoftScience created three styles designed to not only fit the female foot, but to deliver top-line performance and stability as well. SoftScience footwear offers a lightweight, stable and shock absorbing wearer experience....

August 8, 2018

Hydro Flask Garage Sale Raises Nearly $80,000 for The Conservation Alliance

Bend, OR (August 8, 2018) – Hydro Flask, the award-winning leader in high-performance, insulated stainless steel flasks and soft good innovations, a Helen of Troy Limited (NASDAQ, NM: HELE) company, is honored to award over $79,500 in charitable contributions to The Conservation Alliance as beneficiary of its annual garage sale...

August 7, 2018

Lensbaby Inspires New Audiences With the Fun and Accessible Sol 45

Portland, OR (August 7th) - Lensbaby—makers of award-winning creative effects lenses, optics and accessories—announces the launch of their most playful and accessible lens yet, the Sol 45. “Sol 45 opens up a new creative experience for those who want to dip their toes in the Lensbaby pool,” said Craig Strong Lensbaby Co-Founder and CCO....

August 7, 2018

MSR® 4L Trail Base™ Water Filter Kit Provides Two Filter Modes in One

SEATTLE, Wash. (August 7, 2018) — Seattle-based Mountain Safety Research® (MSR®), the high-performance outdoor equipment brand, introduces the 4L Trail Base™ Water Filter Kit for 2019, expanding the capacity of its previously-release 2L filter kit. Both water filter kit sizes deliver gravity filtration for camp, a pocket-sized filter for the...

August 7, 2018

Hydro Flask Raises $79,000 for The Conservation Alliance at Annual Garage Sale

Bend, Ore., August 7, 2018 – Hydro Flask named The Conservation Alliance the beneficiary of its annual Garage Sale in Bend, Oregon, hometown for both the company and the organization. The event, which took place in July, raised more than $79,000 for The Conservation Alliance, as Hydro Flask contributed 100...

August 7, 2018

Eagle Creek Hires Adams Outdoor Sales For Great Lakes Territory

San Diego, Ca. (August 7, 2018) – Eagle Creek announces a new partnership with Adams Outdoor Sales as representatives for the Great Lakes East territory, including MI, IN, OH, and KY, effective immediately. Managing one of the larger territories for Eagle Creek, Adams Outdoor Sales will leverage nearly a decades...