July 24, 2018

Founder and CEO of Airhead Sports Group, Aaron Kramer, Announces Retirement

DENVER, CO – Marine and water sports industry leader, Aaron Kramer, has announced his retirement from his long-held position as President and CEO of Airhead Sports Group.  Since founding the company in 1991, Kramer has led the organization’s growth and expansion, building the Airhead, Sportsstuff and Yukon brands to the...

July 23, 2018

Hydro Flask Introduces New Cooler Cup

Bend, OR (July 23, 2018) – Hydro Flask, the award-winning leader in high-performance, insulated stainless steel flasks and soft good innovations, a Helen of Troy Limited (NASDAQ, NM: HELE) company, is excited to unveil a new product with the launch of the Cooler Cup™.  The 12 oz Cooler Cup features...

July 23, 2018

Add a Little Light to Summertime Shenanigans with the NiteGem LED Luminary

BOULDER, Colo., July. 23, 2018 – The NiteGemTM LED Luminary from Nite Ize® is a gem of a light that is right at home whether it’s lighting a tent, adding pizazz to a cooler, or bringing soothing light to a bath. The soft glow of this floating light may be...

July 23, 2018

New Rugged Phone Holster from Nite Ize Meets Plus-Sized Demands

BOULDER, Colo., July. 23, 2018 – The new Clip Case Hardshell™ Horizontal from Nite Ize® protects your smartphone while keeping it secure and accessible by your side. Engineered with high density EVA foam to provide protection from bumps and shocks, a ballistic nylon exterior with a hook and loop closure...

July 23, 2018

Nite Ize Brings Safety, Security, and Light-Up Fun with New Pet Products

BOULDER, Colo., July. 23, 2018 – Nite Ize® is putting colorful spins on two of its most popular pet products with the NiteHowl® Rechargeable LED Safety Necklace and the new aluminum S-Biner® TagLock®. “Dogs are like family and it’s our responsibility to keep them safe,” Nite Ize Founder and CEO...

July 23, 2018

Nite Ize Creates a Better Way to Carry

BOULDER, Colo., July. 23, 2018 – Nite Ize®, a Boulder based manufacturing company, is expanding their iconic line of Gear Tie® Reusable Rubber Twist Ties™ to include an innovative way to easily carry awkward loads. The new Gear Tie Handle + Loopable™ quickly wrangles everything from beach chairs to lumber...

July 23, 2018

Nite Ize Hitch Phone Case Anchor Offers Simple Solution to #1 Cause of Phone Damage

BOULDER, Colo., July. 23, 2018 – Each year, more than 95 million smartphones are damaged from drops according to market research firm IDC. To help address this $29.8 billion problem for consumers, Nite Ize® designed the Hitch™ Phone Anchor as an affordable solution for drop protection, security, and accessible convenience....

July 23, 2018

Nite Ize Puts a New Twist on Gardening

BOULDER, Colo., July. 23, 2018 – Nite Ize® reimagined their iconic Gear Tie® Reusable Rubber Twist Tie™ to create the solution gardeners have been seeking. The new garden-oriented Reusable Foam Twist Tie™ is gentle on plants, endlessly adjustable, and can be easily cut to size with household scissors.  “I use...

July 23, 2018

Nite Ize Reinvents the Iconic Flashflight LED Flying Disc

BOULDER, Colo., July. 23, 2018 – The patented fiber optic array technology of the Flashflight® Light-Up Flying Disc from Nite Ize® has appealed to players of all skill sets for decades. Now the engineers at Nite Ize have introduced Disc-O SelectTM to this iconic flying light-up disc.  “The Disc-O Select...

July 23, 2018

Introducing a “Cooler” Insulated Beverage Holder, New Nite Ize SlapLit LED Drink Wrap

BOULDER, Colo., July. 23, 2018 – The traditional concept for an insulated beverage holder just got a lot “cooler” with the new SlapLitTM LED Drink Wrap from Nite Ize®. This light-up beverage accessory keeps summer drinks cold while adding a unique element of fun to any nighttime rendezvous. During campouts,...