April 30, 2018

Implus Acquires Leading Winter Traction Brand

(DURHAM, N.C.) – April 30, 2018 – Implus, a provider of athletic, fitness and outdoor accessories today announced the acquisition of 32 North Corporation d/b/a STABIL®, the maker of STABILicers®, Stat-A-Rest® and STABIL Turf performance footwear traction products made in the United States and Canada. STABIL will be integrated into...

April 30, 2018

Implus Expands Independent Retail Sales Team with New Territory Managers

Durham, N.C. (April 30, 2018) – Implus expands its Independent Retail sales team with the addition of seven new territory managers to better support specialty retailers for Balega, FuelBelt, Yaktrax, DryGuy, TriggerPoint, Perfect, FootZen, Sof Sole, Spenco, Harbinger, Perfect, and Sneaker Balls. The new hires bring the total number of...

April 30, 2018

Wearable Shark Deterrent Sharkbanz Proud to Sponsor Amateur Surfing

Charleston, S.C.—April 30, 2018— Sharkbanz (Mano LLC), the affordable, wearable shark deterrent is excited to announce their sponsorship of the largest amateur surfing association in the world, the Eastern Surfing Association (ESA). Sharkbanz joins notable surf brands Rip Curl, OluKai and Stick Bumps in supporting the grassroots surf community and...

April 29, 2018

Sanitas Brewing Co and La Sportiva Support Local Trails with New Beer

Boulder, CO. – Today, Sanitas Brewing Co announces their newest beer, MTN TRL ALE, in collaboration with La Sportiva. The brewery, which celebrates their namesake - Boulder CO’s Mount Sanitas, teamed up with fellow mountain lovers and neighbors at La Sportiva North America, to create a refreshing American Pale Ale...

April 27, 2018

Adventure Medical Kits Partners With Backpacker Magazine to Help Readers Get Out More

LITTLETON, N.H. (April 27, 2018) — Adventure Medical Kits has returned for a second year as the official medical kit sponsor of the annual Backpacker Magazine Get Out More Tour. Now in its 18th year, this one-of-a-kind mobile education tour crisscrosses the country to inspire outdoor enthusiasts to spend more...

April 26, 2018

Perfect Cooler for a Memorable Summer: New OtterBox Venture Americana

FORT COLLINS, Colo. – Summer is made for backyard barbecues, weekend camping trips and patriotic holidays. Celebrate the summer in style with the new limited edition OtterBox Venture Americana Cooler featuring the Stars and Stripes, available for order now at otterbox.com. Venture coolers are proudly made in the U.S.A. at...

April 25, 2018

Osprey Welcomes Jack Gresmer as Bike Sales Manager

Cortez, CO – April 25, 2018 –  Osprey Packs, a leader in creating top-quality, high-performance, innovative packs to comfortably and efficiently carry gear, is pleased to announce the hiring of Jack Gresmer as Bike Sales Manager. News of Gresmer’s hiring comes one week after Osprey previewed their expanded Spring 2019...

April 25, 2018

OluKai Celebrates a Decade of International Paddling and Preserving Hawaiian Culture

(Kahului, Maui) -  For the 10th year in a row OluKai, is bringing the world’s best paddlers together for a weekend of racing and celebrating the Hawaiian culture at the annual Ho’olaule’a (celebration). OluKai created the now legendary event in 2008 to pay tribute to the ocean lifestyle through competition, tradition,...

April 24, 2018

World T.E.A.M.’s Face of America Cycling to Gettysburg April 28-29

(Arlington, Virginia, April 24, 2018) – Adaptive athletes from across North America, Puerto Rico and Europe are arriving this week in Arlington and Valley Forge, Pennsylvania to participate in national non-profit World T.E.A.M.’s 16th annual Face of America bicycle and hand cycle ride to historic Gettysburg, Pennsylvania April 28-29. The...

April 24, 2018

Stunt Puppy Signs SIMBOL Communications as Agency of Record

Minneapolis, MN — Upstart dog gear company, Stunt Puppy, has hired Park City-based SIMBOL Communications as their public relations agency of record. Stunt Puppy is a group of outdoor industry experts who put their technical sourcing and design skills to use outfitting active dogs, with carefully thought-out products that enhance...