April 18, 2018

The country’s only Trail Running and Beer Drinking race lives on at the La Sportiva Trail Run Relay in Lyons CO on 6/2/18

Boulder, CO – La Sportiva North America will continue title sponsorship of the Trail Run Relay, featuring the Beer Relay – a fun focused event for teams that blends trail running with craft beer. Designed by Adventure Fit, a Boulder-based event marketing company, to mesh craft beer culture with the...

April 18, 2018

LIFT23 and Pedigree Ski Shop donate socks to Girl Scout Troop of NYC girls living in homeless shelters

(NEW YORK, NY: April 18, 2018) – LIFT23 Corp. is pleased to announce that, in conjunction with its retail partner Pedigree Ski Shop, it donated 300 pairs of socks to Girl Scout Troop 6000, the first troop comprised of girls experiencing homelessness. The LIFT23-Pedigree Ski Shop donation has brought the...

April 18, 2018

James Samuel named president of Canaima Outdoors

BOULDER, Colo. — Canaima Outdoors, the umbrella company for Boulder-based brands Treepod – Hanging Habitats and Slackline Industries, has appointed James Samuel as president, effective immediately. Reporting directly to CEO and founder Ricardo Bottome, Samuel will be responsible for overseeing all aspects of operations, marketing and sales. “In just the...

April 18, 2018

GCI Outdoor Continues Partnership, Grows Support for Big City Mountaineers

Higganum, CT (April 18, 2018) – GCI Outdoor, creator of portable, durable outdoor recreation equipment, is once again partnering with Big City Mountaineers to provide transformational outdoor experiences for underprivileged youth.  For 2018, GCI Outdoor (GCI) will step up their commitment with Big City Mountaineers (BCM), supplying a variety of...

April 18, 2018

Project16x Launches A Grant for Women With An Entrepreneurial Spirit and Influential Drive

DURANGO, COLORADO, (April 18th, 2018) — In partnership with Deuter, the women’s leadership summit Project16x focuses their 2018 summer leadership summits on themes impactful in our community today — conservation and entrepreneurship — and the launch of the Project16x Grant.   Project16x is a leadership summit collective, gathering 16 forward-thinking,...

April 17, 2018

Jaybird Joins The Conservation Alliance

(BEND, Ore. – April 17, 2018) – The Conservation Alliance welcomes sports audio and technology pioneer, Jaybird, as its newest member. To celebrate this new relationship and to underscore the company’s commitment to preserving wild spaces, Jaybird launches two Earth Day promotions to benefit The Conservation Alliance. Jaybird is donating...

April 17, 2018

Chums Releases Second Limited Edition Artist Series Collection

Sun Valley, ID. (April 17, 2018) - Chums, travel and active lifestyle accessory producer, announced today the release of its second Artist Series collection designed by artist and outdoorsman, Andy Earl. Earl’s collection includes two custom designs appearing on LTD and neoprene eyewear retainers, Surfshort Wallets, trucker hats and t-shirts....

April 16, 2018

PEARL iZUMi Launches Custom iracelikagirl Apparel

Louisville, Colo. (April 16, 2018) - PEARL iZUMi has partnered with iracelikeagirl— a women’s endurance team and community founded by professional triathlete Angela Naeth— on an exclusive apparel collection that will launch on May 10 in the U.S. only. The line, consisting of an iracelikeagirl custom cycling top, short, warmers...

April 16, 2018

MY DEUTER ADVENTURE: Share your adventures with Deuter and win a breathtaking hiking trip to Germany

LONGMONT, Colo. – Deuter is shaking up the backpack world again with the release of its Futura Pro hiking pack with a new, even lighter, fully suspended Aircomfort Sensic back system. To celebrate, the German pack maker will roll out the red carpet with My Deuter Adventure, welcoming adventurers from...

April 16, 2018

Salewa North America Announces Transition in Leadership

Boulder, Colorado (April 16, 2018) - Salewa North America, the leading international mountain sports company born and bred in the Italian Dolomites which operates the DYNAFIT, SALEWA, WILD COUNTRY, and POMOCA brands in the United States and Canada, announced today a transition in its North American leadership. Dave Drulard was...