January 24, 2018

LifeProof Returns as An Official Sponsor of X Games Aspen 2018

SAN DIEGO , CA, January 24, 2018 – Big air, ski superpipe and slopestyle all mean one thing – the most iconic winter sports event is here. From Jan. 25-28, LifeProof returns as an official sponsor of X Games Aspen with an athlete team including Bobby Brown, Sebastian Toutant, Kevin Rolland...

January 24, 2018

Balega Hires Mary Hannah Andrews as Brand Manager

Durham, N.C. – Balega, a leading performance sock brand in the run specialty market, welcomes Mary Hannah Andrews as Balega brand manager. Mary Hannah will oversee Balega’s brand’s promotional programs as well as support the expansion of Balega’s parent company, Implus, and its Implus Run Specialty Group division. “We are excited...

January 24, 2018

BAFFIN Takes on Charitable 14 Day Winter-Bike Expedition Around Lake Ontario

Toronto, ON-Starting at Baffin headquarters in Stoney Creek on January 30th, members from the Canadian footwear & apparel company will be embarking on a 1000km,14-day cycling expedition around one of North America’s Great Lakes, Lake Ontario. BAFFIN has designed the expedition to generate excitement and enthusiasm for the great outdoors,...

January 24, 2018

Vintage Electric Opens HQ Showroom, Hires SIMBOL Communications for PR

Santa Clara, CA (January 24, 2018) — To further bolster brand awareness in its Bay Area home base, and its growing North American presence, ebike transportation brand Vintage Electric has hired Park City-based, cycling and outdoor specialists SIMBOL Communications as their Public Relations agency of record. The move follows the...

January 23, 2018

Hornwood Inc. Welcomes New Vice President of Operations

LILESVILLE, NC JANUARY 23, 2018 – Hornwood, Inc., (Hornwood) the customer-focused manufacturer of American-made knit performance textiles for the apparel, military, automotive and medical market, is pleased to announce that industry veteran Phillip Murrell has joined the company as Vice President of Operations. As a member of the Hornwood executive...

January 23, 2018

Sweet Protection takes home ISPO Gold Award for the new for Fall/Winter 2018 Switcher helmet

Trysil, Norway (January 23, 2018) - The Norwegian-based Sweet Protection, designers of cutting-edge paddle sports, snow sports, and mountain bike helmets and apparel, is proud to announce the versatile Switcher snow sport helmet is a 2018 winner of the ISPO Gold Award. Designed for all-mountain performance, the Switcher is equally...

January 23, 2018

GU Energy Labs Celebrates 25 Years with Launch of Birthday Cake Energy Gel

Berkeley, Calif. (January 23, 2018) – It all started in a Berkeley, California kitchen in 1993. Just over 25 years ago, Dr. Bill Vaughan formulated the first GU Energy Gel as a more digestible fuel for his daughter, a top ultramarathoner. What he created was a product that enabled athletes...

January 23, 2018

FuelBelt® Welcomes Kenzie Hunnings as Marketing Specialist

Durham, N.C. (January 23, 2018) – FuelBelt®, the pioneer in hydration belts and accessories, hires Kenzie Hunnings as marketing specialist to support the brand in the run specialty market. Hunnings, who has worked with Implus as in-house sales support for Balega since 2016, will assume responsibilities for FuelBelt’s day-to-day marketing initiatives,...

January 23, 2018

Tender Corporation Partners with rygr for Public Relations in the U.S.

LITTLETON, New Hampshire — Tender Corporation, a New Hampshire-based family of brands that seeks to help enthusiasts, professionals and families enjoy the outdoors in every condition, has named rygr, an integrated marketing firm, as its agency of record. rygr will manage public relations for the Tender Corporation ecosystem of brands...

January 23, 2018

MSR Global Health Celebrates Record Year of Impact

Seattle, Washington (January 23, 2018) – MSR Global Health®, a division of Seattle-based Mountain Safety Research® (MSR®), celebrates the start of 2018 by looking back on a record-setting year of impact in 2017. In total, the company had a positive effect on the lives of hundreds of thousands of people...