February 7, 2018

Grassroots Connect returns to Knoxville with unique ‘retailer first’ trade show experience

KNOXVILLE, TENNESSEE –  Grassroots Connect, the four-day national buying show designed around the business needs of independent specialty outdoor retailers, will return to the Knoxville Convention Center, June 14-17, 2018. Open to all qualifying retailers, Connect is anticipated to attract more than 1000 total attendees with its remarkable combination of...

February 7, 2018

KOKOPELLI Packraft Taps Meteorite PR as PR Agency of Record

Denver, Co – (February 7, 2018) - KOKOPELLI Packraft, creators of the world’s lightest packable inflatable kayaks, has named Meteorite PR as its public relations agency of record. KOKOPELLI Packraft, makes premier quality packrafts. They are designed in-house, from start to finish, ensuring that every packraft that leaves their factory...

February 7, 2018

Dare 2b Introduces Women’s Ski Collection for Autumn-Winter 2018

Portsmouth, NH (February 7, 2018) – The newly launched AW18 Women’s Ski collection is Dare 2b’s open invite to hit the slopes with confidence. The line is packed with exclusive technology that thrives on-mountain without being the most expensive part of your ski trip. Baked in is Dare 2b’s body...

February 6, 2018

Uncharted Supply Co. Joins Forces with Verde Brand Communications as Media Relations Partner

PARK CITY, Utah (February 6, 2018) – Uncharted Supply Co., makers of the finest high-quality, high-utility, and full-package emergency preparedness systems, is partnering with leading active lifestyle and integrated media relations agency, Verde Brand Communications, as its agency of record. Verde will manage strategic and creative PR efforts, while supporting digital...

February 6, 2018

Orange Mud welcomes ZeroTwenty2 SportsCo to the International Distribution Team

Castle Rock, CO (February 6, 2018) – Orange Mud is excited to welcome the addition of New Zealand to the countries supporting their international product distribution. Mark and Fibi of ZeroTewnty2SportsCo have joined the Orange Mud family after years of working with Tailwind Nutrition in NZ. Given the existing relationship...

February 5, 2018

Meteorite PR Names Hunter Marvel Vice President of Marketing and Operations

BOULDER, CO – (February 5th, 2018) Meteorite PR, the Boulder-based leader in small-batch outdoor focused public relations, has named Hunter Marvel Vice President of Marketing & Operations. Marvel will contribute to Meteorite’s roster of clients which includes DYNAFIT, Melvin Brewing, SALEWA, Sego Ski Co, Teton Gravity Research, National Down Syndrome Society...

February 5, 2018

Cairn Launches Gear Up, Give Back™ Program

Bend, Oregon (Feb. 5, 2018) – Cairn, best known for curating subscription boxes that help outdoor enthusiasts discover innovative products, announced their Gear Up, Give Back™ program, set to launch in Spring 2018. In partnership with The Gear Fix, an outdoor equipment repair and consignment shop, the program makes it...

February 2, 2018

Native Eyewear Releases Three New Styles in 2018 Sunglass Collection

LONGMONT, Colo. (February 2, 2018) — Native Eyewear’s second installment of sunglasses from its 2018 collection continues the company’s momentum of fusing function and fashion. The new Sixty-Six, El Jefe and Catamount styles are now available and complete the 2018 Native line along with two styles launched at the end...

February 2, 2018

TerraTrike posts best Q4 results in company history, expands dealership agreement with regional independent powerhouse

GRAND RAPIDS, Mich.  – TerraTrike, a pioneering force in the world of human-powered transport, closed the fourth quarter of 2017 with 25 percent growth over the same period last year – the best in the company’s 22-year history. The release of three new TerraTrike models last year – the Rambler...

February 1, 2018

Vibram and POWDR Announce Partnership

CONCORD, Mass. (February 1, 2018) — Vibram®, the worldwide leader in high performance soles and producer of Vibram FiveFingers® and other premium rubber products, and POWDR, an adventure lifestyle company and one of the last standing family-owned and operated, independent ski companies with multiple world-class destinations, announced today their new...