January 3, 2018

Sweet Protection Amplifies Marketing Program for Fall 2018, Introduces New Assets Alongside New Helmets

Trysil, Norway - The Norwegian-based Sweet Protection, designers of cutting edge whitewater, snowsports, and mountain bike helmets, is updating and amplifying their marketing efforts for fall 2018. With a revitalized logo, new “Our Best Helmet. Yet.” tagline, updated imagery, and a new “Tech Talk” video series, Sweet will be introducing...

January 3, 2018

PrimaLoft Showcases Expanded Brand Adoptions of ThermoPlume, First Blowable Synthetic Insulation, at Outdoor Retailer + Snow Show 2018

LATHAM, N.Y. (January 3, 2018) - PrimaLoft, Inc., the world leader in providing comfort solutions with high-performance insulation, fabrics and yarns, will showcase an expanded group of fall 2018 brand partners adopting PrimaLoft® Black Insulation ThermoPlume, the industry’s highest performing blowable synthetic insulation mimicking the look and feel of natural...

January 2, 2018

All Good Welcomes Two New Athletes to Ambassador Team

Morro Bay, CA (January 2, 2018)— All Good, makers of organic skincare and reef-friendly sunscreens, has announced professional athletes Sensi Graves and Moona Whyte as the newest members of its brand ambassador team. Leaders in their respective fields, Graves and Whyte have joined forces with the company to act as...

December 27, 2017

Camber Outdoors Kicks Off Outdoor Retailer Snow Show with a Unique Thought-Leadership Keynote

BOULDER, Colo. (December 27, 2017) – Three years ago, Camber Outdoors (formerly OIWC) launched its CEO Pledge, which ushered in a nationally recognized thought-leading paradigm shift around accelerating women's leadership within the business cultures of over 75 outdoor active lifestyle companies. Through the CEO Pledge, these organizations are successfully establishing...

December 22, 2017

Eagle Creek Introduces All-New Pack-It Active™

San Diego, Ca. – As the inventors of the packing solutions category in 1996, Eagle Creek has long been innovating around solutions for travel and everyday organization. With new water resistant styles featuring odor preventing Protx2™ built-in anti-microbial treatment, the new Pack-It Active™ Collection speaks directly to the person always on...

December 22, 2017

‘Here’s looking at you, kid’ – Fisher + Baker’s baby goats to steal the show at Outdoor Retailer

MINNEAPOLIS – Fisher + Baker, a premium menswear brand crafting stylish outerwear with an everyday aesthetic, will launch additions to its autumn-winter line with the help of two offensively cute farm animals. Fisher and Baker – two “kids” with the requisite name tags – will be strutting their stuff in the...

December 21, 2017

TerraTrike shows support for local cycling community with donation to The Spoke Folks

GRAND RAPIDS, Mich. — TerraTrike, a pioneering local recumbent tricycle company, has donated more than $3,000 worth of cycling accessories to The Spoke Folks, a non-profit bike cooperative based in Grand Rapids. “We love what The Spoke Folks stand for and what they’re doing for the Grand Rapids community –...

December 21, 2017

Diamond Brand Gear Crafts Relationship with Asheville-based Darby Communications

Asheville, NC – December 21, 2017 –  Diamond Brand Gear, an American legacy in domestic outdoor gear manufacturing for over 116 years, has chosen Darby Communications as its PR agency of record, effective immediately. First stamped with a “Diamond Brand" in 1881 as an indication of high quality goods, the...

December 21, 2017

The Nature Conservancy in Colorado Allies with Backbone Media

BOULDER, Colo. (Dec. 21, 2017) – The Nature Conservancy in Colorado today announced a new partnership with Backbone Media. A leader in conservation, the Conservancy is a science-based organization working to preserve the lands and waters on which all life depends. Backbone will augment ongoing Conservancy efforts to educate the...

December 20, 2017

Smartwool Pairs Up with JAM Collective

Steamboat Springs, CO and San Francisco – December 20, 2017 – Smartwool, one of the outdoor industry’s strongest brands, has named JAM Collective as its public relations agency of record. JAM Collective is a versatile and accomplished boutique agency specializing in public relations, social media, brand communications, and strategic partnerships....