January 17, 2018

Primus and Brunton Name rygr Agency of Record for U.S. Public Relations

LOUISVILLE, Colorado – Fenix Outdoor brands Primus and Brunton name rygr, an integrated marketing agency for the active lifestyle, agency of record, supporting the public relations efforts in the United States, effective January 1, 2018. “In its 125th year, Primus is experiencing tremendous momentum both with our legacy fans who know...

January 17, 2018

Paddlesports Retailer Announces Lodging Incentive for Registered Retailers

Oklahoma City, OK. – Paddlesports Retailer, the tradeshow designed “for paddlers, by paddlers” which debuted in August of last year, has announced that it will continue to offer unprecedented support to retailers in 2018. “We’ve got some exciting new additions in the works for Paddlesports Retailer in year two, but...

January 17, 2018

Women’s Speaking Engagements Advance at Winter Outdoor Retailer + Snow Show 2018

DENVER, COLORADO Wednesday January 17, 2018 — Building on Summer’s “When Women Lead” Panel, Jen Gurecki of Coalition Snow and Amanda Goad of BoldBrew and Project16x, will be co-hosting multiple women-focused panels at The Camp, The Ranger Station and Something Independent’s Trade School. Our Home: A new vision for the...

January 17, 2018

Ridge Merino Introduces 2018 Kids Collection

Mammoth Lakes, Calif. [January 17, 2017] – Ridge Merino, developer of premium Merino Wool apparel, announced today the availability of its first-ever Kids Baselayer Collection, Ridge Kids. Made of super-soft 100% all-natural Merino wool, the new collection includes 190g midweight baselayer bottoms and crews. The full-length bottoms offer optimal coverage,...

January 16, 2018

Morakniv Presents Dave Canterbury Bushcrafting Clinics at SHOT Show 2018

Seattle, WA – January 16, 2018 – Morakniv®, creator of quality Swedish knives since 1891, will proudly offer several free educational clinics for attendees at the 2018 SHOT Show presented by global ambassador and renowned survival expert Dave Canterbury. Canterbury has more than 20 years of experience in bushcraft and...

January 16, 2018

PEARL iZUMi is Exclusive Apparel Sponsor of the Oskar Blues Old Man Winter Bike Rally

Louisville, Colo. (Jan. 16, 2018) - PEARL iZUMi, maker of performance cycling apparel and footwear, will be the exclusive clothing partner of the Old Man Winter Rally held Feb. 11, 2018 in Lyons, Colorado. They will attend with their ambassador team in tow and more than 40 PEARL iZUMi riders will...

January 16, 2018

SCARPA North America names 2017 Sales Rep Group of the Year: End 2 End Outdoors

BOULDER, Colo. (Jan. 16, 2018) – SCARPA North America this month named End 2 End Outdoors, its sales agency in the South Central U.S., as its Sales Rep Group of the Year for 2017. “Conner Larsen, with End 2 End Outdoors, has done a great job, in a very challenging...

January 16, 2018

Hot Chillys Supports the Apa Sherpa Foundation’s Hot Lunch Program with a Happy Hour at 2018 Outdoor Retailer + Snow Show

SAN LUIS OBISPO, Calif. (January 16, 2018) – Hot Chillys®, creators of the world’s most well known base layers for over 30 years, is supporting the Apa Sherpa Foundation with a happy hour fundraiser on Thursday, January 25 at this year’s Outdoor Retailer + Snow Show in Denver. The first...

January 16, 2018

Cascade Designs® Welcomes Steve McClure as Chief Financial Officer

SEATTLE, Wash. - Cascade Designs®, renowned for its collection of award-winning brands including Therm-a-Rest®, Mountain Safety Research® (MSR), Platypus®, SealLine®, and PackTowl®, has named Steve McClure as Chief Financial Officer. McClure steps into his new role having most recently worked as a partner in the Seattle practice Tatum, a national...

January 16, 2018

Mountainsmith Partners with Protect Our Winters

Golden, CO (January 16, 2018) – Mountainsmith—craftsmen of iconic backcountry equipment and recreational outdoor gear—has signed on with Protect Our Winters (POW) as a 2018 philanthropic partner. The brand will celebrate their announcement during Day 2 of Outdoor Retailer Winter Market by hosting a happy hour party with proceeds benefitting Protect...