PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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January 16, 2018
Under Armour Mountain Running Series, Presented by GORE-TEX® Products, Announces 2018 Race Calendar
BALTIMORE, MD (Jan. 16, 2018) — Under Armour, the global leader in innovative performance apparel, footwear and equipment, announced today the race dates and locations for the 2nd annual Under Armour Mountain Running Series, presented by GORE-TEX® Products. In partnership with POWDR, the trail running series is designed for running...
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January 16, 2018
Dare 2b Introduces Men’s Ski Collection for Autumn-Winter 2018
Portsmouth, NH (January 16, 2018) - Dare 2b’s brand ethos, “Welcome to Our Mountain,” shines through in the newly launched AW18 line. The line is brim-filled with exclusive technology that thrives on-mountain without maxing out the credit card. Cooked in is Dare 2b’s body mapping technology, AEP Kinematics, which allows...
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January 15, 2018
Vibram Expands West With New Portland Office
CONCORD, Mass. (January 15, 2018) – Vibram®, the worldwide leader in high-performance soles and the creator of the Vibram FiveFingers® articulated toe shoe, today announced the opening of its new office in Portland, Oregon. In doing so, Vibram announced several new positions including a dedicated sales, design and development team to support existing clients...
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January 12, 2018
Crescent Moon Snowshoes Debuts Version 2 of the Eva All-Foam Snowshoe at Outdoor Retailer + Snow Show 2018
Boulder, CO (January 12, 2018) – Crescent Moon, makers of some of the world’s best snowshoes since 1997, will be showing the next version (V2) of the original Eva All-Foam Snowshoe at the upcoming Winter OR Snow Show, debuting in Denver. Version 2 includes the addition of aluminum cleats to...
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January 11, 2018
Outdoor Research unveils three leading-edge apparel technologies, yielding better mobility and warmth
SEATTLE, Wash. – A commitment to offering leading-edge technology has always been a hallmark of Outdoor Research gear. With its Fall 2018 apparel and glove collections, Outdoor Research continues that trajectory with three new fabric and insulation technologies that result in superior mobility in ski apparel and more effective warmth...
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January 11, 2018
New Mammut Pro Team athlete: Sierra Blair-Coyle joins the climbing team
From January 2018 on Sierra Blair-Coyle is the newest member of the Mammut Pro Team Climbing alongside other outstanding athletes such as Jan Hojer, Jakob Schubert, Anna Stöhr and Juliane Wurm. Sierra is a very talented athlete representing the new generation of gym and competition climbers. Mammut is deeply rooted...
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January 11, 2018
Sport and Style Meet at the Summit with Vuarnet Ice
New York, NY – January 11, 2018 - Legendary, French sunglass brand Vuarnet, manufacturer of timeless sunglasses and the finest mineral lenses, announced today the launch of Ice, their latest collection. Drawing on 60 years experience and an intensive two-year development, Ice features the brand’s unique mineral glass lenses and state-of...
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January 11, 2018
Eagle Creek Introduces All-New Stretch
San Diego, Ca. (January 11, 2018) – Leading the travel security category since the introduction of Undercover™ products in 1984, Eagle Creek has created a line of products that address travel while doubling as excellent everyday styles. The new line of stretch styles offer flexibility and organization, for a long...
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January 11, 2018
MSR Teams Up with Verde Brand Communications for PR Initiatives
Seattle, Washington (January 11, 2018) – Mountain Safety Research® (MSR®), trusted manufacturer of premium, high-performance outdoor equipment, is appointing Verde Brand Communications as its public relations and communications agency of record. Verde will work with MSR to creatively tell the brand’s heritage and product stories and further educate enthusiasts across...
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January 11, 2018
Industrial Revolution President Leaving Company for Epic Sailing Adventure
Seattle, WA – January 11, 2018 – Industrial Revolution, the privately-held Seattle manufacturer of essential outdoor accessories, is proud to share that current president Graeme Esarey will be embarking on an incredible sailing adventure with his family. Esarey will be leaving the company in the spring to take his wife...