November 21, 2017

G3 jumps into 17/18 ski season with more awards and accolades

Vancouver, B.C. (Nov. 21, 2017) – G3, maker of cutting-edge backcountry ski and snowboard equipment, has earned a range of awards and accolades for its Fall 2017 ski collection. Recognition poured in from a range of ski and outdoor publications, including Backpacker, Freeskier, Backcountry Magazine and Outdoor Gear Lab. The...

November 21, 2017

Crescent Moon Launches the Eva All-Foam Snowshoes: The Avant-Garde Snowshoe of 2017

Boulder, CO (November 21, 2017) — After 20 years of dedication to the snowshoeing community, Crescent Moon is thrilled to raise the bar with their latest release, the Eva All-Foam Snowshoe. First showcased at last year's Winter Outdoor Retailer, the Eva was recognized with 7 Best/Gear of the Show awards...

November 21, 2017

Darn Tough Adds More Muscle to Southeast Territory with New Sales Team

Northfield, VT. (November 21, 2017) Darn Tough Vermont, the fastest growing American manufacturer of premium performance outdoor and lifestyle socks, is pleased to welcome Decker and Associates to the team as the agency of record in the Southeast territory. With deep experience working with iconic brands such as Adidas Outdoors,...

November 21, 2017

Jessie Diggins Salomon TV Episode to Premiere at Yellowstone Ski Festival Presented by Salomon

OGDEN, Utah – Jessie Diggins, one of the United States’ top nordic skiers heading into the 2018 Winter Olympic Games, will be the star of the show at the Yellowstone Ski Festival this month. On November 24 in West Yellowstone, Montana, Salomon will host the world premiere of the Jesse...

November 20, 2017

Outdoor Project Partners with Travel Oregon on Video Series Highlighting Outdoor Recreation

PORTLAND, Ore. --Nov. 20, 2017) – Outdoor adventure media startup Outdoor Project has launched a new video series in collaboration with Travel Oregon, Oregon State Parks and Oregon Department of Fish and Wildlife. The series, produced by Outdoor Project and Outlive Creative, an Oregon video production company, can be found...

November 20, 2017

MBT Shoes signs SIMBOL Communications as PR Agency of Record

Saint Louis, Missouri — Refocusing efforts in the US market, MBT® – the original “Physiological Footwear” brand – has hired Park City-based SIMBOL Communications as their public relations agency of record. SIMBOL will handle PR for all lines but will focus primarily on the technical running and fitness models. The brand...

November 20, 2017

November 2017 Marks 30 years for ALLIED Feather & Down

Montebello, California (November 20, 2017) — This month, a brand many have never heard of – but has been enjoyed by the vast majority of consumers who have ever bought a down comforter, sleeping bag, or jacket – turns 30 years old: ALLIED Feather & Down has been a powerful...

November 17, 2017

Farm to Feet and Ski City Launch “Cottonwood Getaway” Sweepstakes

Mt. Airy, North Carolina (November 17, 2017) — Farm to Feet, makers of 100% American socks and the official sock of Ski City, today announced the launch of the Cottonwood Getaway Sweepstakes, giving one powder hound and a friend, four days of skiing and lodging in America’s greatest skiing destination,...

November 17, 2017

Chemical-free, thermoregulating and ‘smart’ – Coolcore partners with Pale Morning Media

PORTSMOUTH, NH, (November 17, 2017) – Coolcore (www.coolcore.com), the leader in chemical-free thermoregulating fabric, this week announced a partnership with Pale Morning Media for national public relations support. Coolcore’s “smart” fabric is an engineered material that rapidly accelerates the evaporative drying process without chemical additives or treatments. Independently regulating the...

November 17, 2017

United By Blue and Lonely Whale Join Forces to Create Awareness For Oceans Across the Globe

PHILADELPHIA, PA (FRIDAY, NOVEMBER 17, 2017) - United By Blue (UBB), the sustainable outdoor apparel brand with a mission to remove a pound of trash from the earth’s oceans and waterways for every product sold, is teaming up with Lonely Whale (LW), a connector and incubator for courageous ideas that...