January 9, 2018

Back to the future: Deuter Futura reinvents 1984 backpack suspension breakthrough

LONGMONT, Colo. – Deuter changed the backpacking world when it invented the suspended, ventilated back system in 1984. Imitations proliferated. Improvements did not. Now, 34 years later, Deuter is leapfrogging back ahead with a new iteration of its vaunted Aircomfort backpacks, made possible by 21st century advancements in materials and...

January 9, 2018

Snow Angel Blends Fashion and Function, Introduces New for Fall 2018 Women’s Base Layer Collection

SAN LUIS OBISPO, Calif. – Snow Angel, makers of a complete line of base and mid-layers designed for women, by women, moves into its 20th year with a focus on fitting women with highly functional and fashionable base layers that feel good and look great for fall 2018. The brand...

January 9, 2018

Butler Completes North American Sales Team

January 9th, 2017 - Butler, the bold, innovative, playful, and versatile brand of protective, all season 3-in-1 footwear for kids made in the USA proudly announces the completion of its talented North American Sales Team. “We are very excited to be partnering with such an amazing group of industry veterans”...

January 9, 2018

G3 goes big with lightest, fully-featured AT tech binding, retooled climbing skin line

At the upcoming Outdoor Retailer winter show, G3, makers of premium backcountry ski and snowboard equipment, will launch an array of new backcountry-specific products for the 18/19 winter season, including an all-new tech binding, the ZED – the lightest, fully-featured AT binding on the market. G3 will also introduce an...

January 9, 2018

FITS® Debuts New Compression Sock Series

Chattanooga, TN (Jan 9, 2018) – FITS®, maker of the best fitting performance socks in the market place, announces the debut of their new compression sock line, the brand’s first true all-day/recovery compression sock. FITS®’ new compression series is comprised of 3 over-the-calf style socks, each with varying amounts of...

January 9, 2018

Therm-a-Rest®, Platypus®, SealLine®, and PackTowl® Team Up With Verde Brand Communications as Public Relations Agency of Record

SEATTLE, Wash. (January 9, 2018) – Known for their award-winning products, innovation, and leadership across the outdoor industry, Therm-a-Rest®, Platypus®, SealLine®, and PackTowl® kick off 2018 by partnering with Verde Brand Communications as its public relations agency of record. Verde will lead creative, integrated media relations, while continuing to grow each...

January 9, 2018

Kevin Fedarko, Pete McBride to Speak at The Conservation Alliance Breakfast

Bend, Ore., January 9, 2018 – Writer Kevin Fedarko and photographer/filmmaker Pete McBride will be the featured speakers at The Conservation Alliance Breakfast at the upcoming Outdoor Retailer + Snow Show. Fedarko and McBride’s multi-media presentation tells the story of their recent transect of the length of the canyon on...

January 8, 2018

Headsweats Welcomes New 2018 Ambassador Team

Cincinnati, OH – January 8, 2018 – Headsweats, the leader in performance headwear, is excited to announce its 2018 Ambassador Team. Thirty-five outstanding athletes were selected from over 500 applications based upon their personal and athletic accomplishments within their sport. The roster includes 27 new and 8 returning athletes from...

January 8, 2018

Hot Chillys Expands Popular Chil-Block Mask Line, Adds New Styles and New Prints

SAN LUIS OBISPO, Calif. – Hot Chillys®, creators of the most well known base layers for over 30 years, is expanding on their highly popular line of Neoprene-free Chil-Block masks and Balaclavas. With one entirely new and three updated styles, these new masks provide ideal options for any cold weather...

January 8, 2018

Hot Chillys Caters to Kids, Introduces New Toddler Size Base Layers for Fall 2018

SAN LUIS OBISPO, Calif. – Hot Chillys®, creators of the most well-known base layers for over 30 years, is proud to help families stay warm and active all winter long with the introduction of their first base layers sized specifically for toddlers. Responding to calls for quality base layers to...