PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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December 14, 2017
Bridgedale Presents Fusion Tech For its 2018 Performance Sock Collection
Markham, ON (December 14, 2017) - Bridgedale Outdoor Ltd, a global market leader in the manufacture of performance socks, introduces a whole new sock technology that uses the latest machinery, the most progressive designs and the most advanced yarn technology. Called Fusion Tech, this sock technology combines natural fibers with synthetic...
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December 13, 2017
Thermacell Launches Kickstarter Campaign for New Technology
BEDFORD, Mass. (Dec. 13, 2017) - Thermacell Repellents, Inc., an innovative manufacturer of area mosquito repellents and other insect control solutions, today announced its first-ever Kickstarter campaign for the launch of the revolutionary Radius Zone Mosquito Repellent. Radius is the world’s first rechargeable, EPA-approved zone mosquito repellent. At the push of...
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December 12, 2017
Eagle Creek Introduces Jessica Dodson – Resident Travel Expert
San Diego, Ca. – Visiting 7 countries and 12 states in just the last 2 years, Eagle Creek’s Brand Marketing Manager, Jessica Dodson is truly a world traveler. As the newly anointed Eagle Creek Resident Travel Expert, Jessica gets to share her experience and expertise with travel junkies throughout the...
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December 12, 2017
The American Alpine Club & Jones Snowboards Present New Adventure Grants
Golden, CO (Dec 12, 2017) — The American Alpine Club, the country’s oldest and largest climbing and mountaineering member organization, is pleased to announce a new series of snowboard-specific mountain exploration grants in partnership with Jones Snowboards. The new grants are aimed at supporting amateur backcountry snowboarders and their dreams...
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December 12, 2017
Yakima Promotes Joel Grabenstein to Senior Director of Marketing
Lake Oswego, OR – December 12, 2017 – Yakima Products, Inc., the innovation leader in vehicle racks and cargo solutions, has announced the promotion of Joel Grabenstein to Senior Director of Marketing. Grabenstein, who has been with Yakima since 2003, was previously Category Director. As Senior Director of Marketing, Grabenstein...
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December 12, 2017
Clark Little’s “Shorebreak: The Series” Is Now Available on Outside TV Features
WESTPORT, CT (Dec. 12, 2017) — Outside TV is thrilled to introduce the brand-new series “Shorebreak: The Series” to their streaming platform, Outside TV Features. The original series documents award-winning Hawaii shorebreak wave photographer Clark Little as he travels around the beautiful North Shore of Oahu, showcasing his passion to...
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December 12, 2017
Ecōths Expands Their Commitment to Fair Trade in Fall 2018
Reno, NV – December 12, 2017 – Expanding their mission to bring together the triple bottom line of People, Planet and Product, Ecōths’ clothing for men will source 60% of their styles in Fair Trade Certified™ factories in Fall 2018. Staying true to their outdoor adventure roots, Ecōths’ fall styles will...
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December 12, 2017
Heli Selects rygr to Support Communications and Marketing Initiatives
NEW YORK (December 12, 2017) – Heli, an innovative adventure travel booking platform specializing in Helicopter skiing and watersport adventures, has named rygr, an integrated marketing firm, its agency of record. “We are thrilled to partner with rygr to communicate the Heli story and bolster the recent momentum the brand has...
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December 12, 2017
Nuu-Muu Introduces the Elemental Dress Collection
Bellingham, WA (December 12, 2017) – Nuu-Muu, makers of fun and versatile athleisure dresses, debuts their latest line: The Elemental Collection. Drawing inspiration from the simplicity of nature’s elements, their newest prints combine energy, movement and balance. Designer Enid Wilson used a Q-tip to create the original prints exhibited in the...
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December 11, 2017
Maine Outdoor Brands Formed to Fuel Maine’s Outdoor Recreation Economy
December 11, 2017; Portland, ME –An alliance of like-minded business leaders and entrepreneurs representing Maine-based outdoor product and recreation interests, recently launched Maine Outdoor Brands (MOB) with the desire of working collaboratively to ignite Maine’s outdoor recreation economy. Led by a board of directors and advisory board comprised of industry...