PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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November 28, 2017
Native Eyewear Announces First Installment of New Styles in 2018 Sunglasses Collection
LONGMONT, Colo. (November 28, 2017) — Native Eyewear announced today two new styles from its 2018 sunglasses collection now available for purchase both in stores and online. The Wells and Acadia embrace Native’s ‘Roam Free’ lifestyle and continue Native’s core philosophy that fuses function and performance with style. Native has...
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November 28, 2017
Outdoor Research hires Liz Braund as Head of Product
SEATTLE, Wash. (November 27th 2017) – Outdoor Research, the Seattle-based apparel and gear manufacturer, hired Liz Braund, a veteran with 20 years of experience in outdoor and active apparel product development, as its new head of product, effective immediately. In her new role, Braund will oversee a product development team...
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November 28, 2017
Mountainsmith Announces New Website and Branding
Golden, CO (November 28, 2017) – Mountainsmith—craftsmen of iconic backcountry equipment and recreational outdoor gear—is pleased to announce the reveal of their new website and logo evolution as part of a larger initiative to solidify the brand story in the seasons to come. Mountainsmith has successfully launched a brand-forward website that...
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November 28, 2017
Truce x Slingshot Sports
Portland, OR (November 28, 2017) - Truce, the super-sweet handmade bag division of TREW, have created another line of unique bags using upcyled and recycled materials for the enjoyment of all bag aficionados. Teaming up with Slingshot Sports, the Truce x Slingshot bags reuse prototype kitesurf materials that would otherwise have...
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November 27, 2017
Implus Announces Plan to Bolster Sales Team
Durham, N.C. (November 27, 2017) – Balega, a leading performance sock brand in the run specialty market, this week announced plans to realign its sales territories and add to its sales team to better serve its brick-and-mortar specialty retailers. As many brands in the specialty space are scaling down their...
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November 27, 2017
World T.E.A.M. Sports’ Face of America Ride to Gettysburg Returns April 27-29
Holbrook, New York, November 27, 2017 – Face of America, non-profit World T.E.A.M. Sports’ inclusive two-day bicycle and hand cycle ride to historic Gettysburg, returns to the Washington D.C. and Philadelphia regions this April 27-29. As one of America’s most inspiring events, participating athletes include adaptive military veterans and able-bodied...
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November 27, 2017
Grassroots Outdoor Alliance expands to 67 retailers, with new members in North Carolina, Vermont and Washington
(NOVEMBER 27, 2017) – Grassroots Outdoor Alliance, the national organization dedicated to the health and growth of independent specialty retail, is welcoming three new members to their independent retailer network. The new Grassroots retail members include Cascades Outdoor Store (Winthrop, Wash.), Outdoor Gear Exchange (Burlington, Vermont) and Townsend Bertram & Co....
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November 27, 2017
Chaco Donates $47,000 to Protect Bears Ears National Monument
ROCKFORD, Mich. (Nov. 22, 2017) – In anticipation of an official announcement from the Trump administration about the future of Bears Ears National Monument, footwear brand Chaco has donated $47,000 to two charities dedicated to protecting the monument. Earlier this year, President Trump signed an executive order directing Interior Secretary Ryan Zinke to...
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November 27, 2017
Thomson Bike Tours Signs with Canyon Bicycles as Official Bike Partner for 2018
GUILFORD, Conn. (November 27, 2017) – Thomson Bike Tours, the leading operator of premier cycling tours around the world for the past 15 years, today announces it is joining forces with Canyon Bicycles as its official bike partner for 2018. The exclusive partnership enhances Thomson’s bike fleet for riders and...
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November 22, 2017
Duct Tape Then Beer Leads Kickstart Campaign to Raise $100K for Bears Ears Education Center
Seattle, WA (Nov. 22, 2017) - Duct Tape Then Beer, a small outdoor creative agency, today announced a Kickstarter campaign to raise $100,000 for a Bears Ears Education Center on behalf of Friends of Cedar Mesa, a 501(c)3 that works to ensure that the public lands in San Juan County,...