November 17, 2017

United By Blue and Lonely Whale Join Forces to Create Awareness For Oceans Across the Globe

PHILADELPHIA, PA (FRIDAY, NOVEMBER 17, 2017) - United By Blue (UBB), the sustainable outdoor apparel brand with a mission to remove a pound of trash from the earth’s oceans and waterways for every product sold, is teaming up with Lonely Whale (LW), a connector and incubator for courageous ideas that...

November 17, 2017

Mountain Hardwear’s Atherm Jacket is Recognized by Polartec with an Apex Award for Design and Innovation

Richmond, Calif. – Mountain Hardwear, Inc., an outdoor industry leader in product design and innovation, is proud to announce its Fall 2017 Atherm Jacket has been recognized with an Apex Award from Polartec. The annual design award program celebrates the finest products made from Polartec fabrics and the designers behind...

November 17, 2017

Outdoor Brands Commit to Raising Money for The Conservation Alliance Grant Fund on Giving Tuesday

BEND, Ore. (November 16, 2017) – With help from brands in the Outdoor Industry, The Conservation Alliance will launch a fundraising campaign on Giving Tuesday to help protect and defend wild lands and waters across North America. The Conservation Alliance plans to use the funds raised on Giving Tuesday to...

November 17, 2017

Kokatat’s American Made Outdoor Gear Awards takes hiatus

ARCATA, California – Since 2013, Kokatat has pioneered and hosted the American Made Outdoor Gear Awards – a celebration of brands in the outdoor industry committed to domestic manufacturing. Through the program, we have been introduced to, and worked with, exceptional people and companies. We have been awed by the...

November 16, 2017

LifeStraw Debuts Next Generation of Water Filtration Technology for Holidays: First Kids’ Filtration Bottle, Adapter Kit for Popular Bottles, and Multi-Use Lead Reduction Filter

LAUSANNE, Switzerland (November 16, 2017) – LifeStraw®, a global leader in developing innovative filtration and purification products for safe drinking water, has introduced its next generation of consumer water filtration products in time for the holidays. New products include: LifeStraw Play, the industry’s first and only two-stage filtration bottle for...

November 16, 2017

United By Blue Opens New Store and Outdoor Inspired Cafe

PHILADELPHIA, PA (THURSDAY, NOVEMBER 16, 2017) - United By Blue (UBB), the sustainable outdoor apparel brand with a mission to remove a pound of trash from the earth’s oceans and waterways for every product sold, announces today their move into a new flagship store. The pending LEED Platinum certified space...

November 15, 2017

Balega Opens Application for 2018 Impi Ambassador Team

Durham, N.C. (Nov. 15, 2017) - Balega, a leading performance sock brand in the run specialty market, has opened the application portal today for its fourth annual “Impi” influencer team. Impi team members will represent Balega as brand ambassadors to help illuminate Balega’s core pillars – performance, excellence, harmony, creativity...

November 15, 2017

Grassroots Connect breaks record for attendance, engagement during fall buying show

KNOXVILLE, TENNESSEE – Grassroots Outdoor Alliance, the national organization dedicated to the health and growth of independent specialty retail, announced a record number of attendees and pre-booked appointments at their annual fall buying show. Organizers confirmed 982 total attendees – an increase of 13% from 2016 – which included Grassroots member...

November 15, 2017

DUDE, Idaho 12ver was Officially Selected For Winter Wildlands Alliance Backcountry Film Festival

Victor, Idaho (November 15, 2017) - Sego Ski Co, the leading handcrafted, made-in-the-Tetons ski company, is proud to have Sego athlete Mark Ortiz in The 13th Annual Winter Wildlands Alliance Backcountry Film Festival. Since the initial one-film screening in 2005, the festival has grown into a 90-minute showcase of top...

November 14, 2017

Mt. Bachelor’s Winter Season Lifts Off This Saturday

BEND, Ore. – Mt. Bachelor announced today that it will open for the 2017-2018 winter season on Saturday, Nov. 18. Additionally, the resort’s 96-hour lift ticket sale will kick off on Thursday, Nov. 16. “It’s exciting to get an early start to the 2017-2018 ski/snowboard season,” said John McLeod, Mt....