PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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October 16, 2017
Industrial Revolution Expands Sales Force with Two New Rep Groups
Seattle, WA – October 16, 2017 – Industrial Revolution, the Seattle manufacturer of essential outdoor accessories, is excited to announce the addition of two stellar sales rep groups to its growing team. Wild Moon LLC and Pacific Recreation Sales Inc. will help IR continue to grow and service its specialty...
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October 16, 2017
New Adventure Boutique to Open in Boulder, CO
BOULDER, COLO. (September 16, 2017) — Go Far, a new concept retail shop catering to an active lifestyle, will open on November 2, 2017 in Boulder, Colorado. Transcending the mold of traditional brick-and-mortar experience, this new adventure boutique will connect and inspire active enthusiasts with collaborative educational events, community “maker”...
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October 13, 2017
Inaugural Face of America Liberty Ride to Manhattan Satisfied Athletes
New York, New York, October 13, 2017 – The exceptional power of teamwork and collaboration led 65 adaptive and able-bodied athletes to the successful conclusion of the inaugural Face of America Liberty bicycle and hand cycle ride October 8 for the national non-profit World T.E.A.M. Sports. The 54-mile journey from...
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October 12, 2017
Outdoor Brands Stand for Permanent Protection of the Arctic Refuge
BEND, Ore. (October 12, 2017) - The Conservation Alliance released today a letter signed by 90 outdoor companies and recreation organizations opposing any effort to open the Arctic National Wildlife Refuge to oil drilling, and urging Congress to keep Arctic drilling out of its 2018 budget resolution. For nearly 50...
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October 12, 2017
Polar Adventurer Eric Larsen to Lead 600-mile Human Powered ‘ColoradATHON’ to Celebrate Adventure and Colorado
(Boulder, Colo. – Oct, 12 2017) – On Sunday, October 15, 2017, polar adventurer Eric Larsen, along with filmmaker and former pro cyclist Ben Duke and endurance athlete and humanitarian Rebecca Boozan, will set out to attempt a human-powered traverse of the entire state of Colorado. Starting at the state’s eastern...
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October 12, 2017
Grassroots Outdoor Alliance welcomes Altra Footwear and Grand Trunk to national vendor partner network
OCTOBER 12, 2017 -- KNOXVILLE, TENN – Grassroots Outdoor Alliance, the national organization dedicated to the health and growth of specialty outdoor retail, this month welcomes Altra Footwear and Grand Trunk to their national vendor network. In addition to receiving unique benefits and access to Grassroots member retailers, both will...
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October 12, 2017
Eagle Creek Introduces New Pack-It Specter Tech™ for Fall 2017
San Diego, Ca. (October 12, 2017) – With the unbridled success of the new Pack-It Specter Tech™ Series, customers are demanding access to all their favorite styles in the new Specter Tech fabrication. Designed with premium features for the outdoor adventure customer, the new Specter Tech™ collection offers ease of...
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October 12, 2017
Dare 2b Introduces New Mountain Collection for Spring-Summer 2018
Portsmouth, NH (October 12, 2017) - Dare 2b is proud to debut their new mountain collection for spring-summer 2018 showcasing technical, edgy apparel for biking, camping, hiking and more. The men’s and women’s mountain jacket collections feature Dare 2b’s Ared fabric technology, achieving that elusive combination of waterproofing with high...
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October 11, 2017
LifeStraw Debuts Next Generation of Water Filtration Technology in Time for Holiday Gift Giving Season: First Kids’ Filtration Bottle, Adapter Kit for Popular Bottles, and Multi-Use Lead Reduction Filter
LAUSANNE, Switzerland (October 11, 2017) – LifeStraw®, a global leader in developing innovative filtration and purification products for safe drinking water, is introducing its next generation of consumer water filtration products this fall. These include LifeStraw Play, the industry’s first two-stage filtration bottle designed for kids, LifeStraw Universal, an adapter...
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October 10, 2017
PrimaLoft, Inc. Partners with Victor Capital Partners to Accelerate its Growth Strategy
LATHAM, N.Y. - October 10, 2017 - PrimaLoft, Inc. (“PrimaLoft” or “the Company”), a materials science company specializing in advanced branded technical products including insulation, fabric, and yarn for outdoor, fashion, and other industries, today announced the completion of a management-led transaction to recapitalize the business and to help the...