September 15, 2017

TerraTrike releases new touring trike, the Gran Tourismo, invites era of ‘trikepacking’

GRAND RAPIDS, Mich. (September 15, 2017) — TerraTrike (www.terratrike.com), a pioneer in the recumbent trike industry, has released a new touring trike for the era of bikepacking. The Grand Tourismo (GT) is the result of 20 years of innovation, incorporating performance enhancements alongside TerraTrike’s signature ergonomics. “The bikepacking bandwagon is really picking...

September 13, 2017

Kari Traa Launches “Celebrate Yourself” Marketing Campaign, Addresses Daily Pressures and Expectations Women Face

Oslo, Norway  — Kari Traa, Europe’s fastest-growing women’s apparel manufacturer and No. 1 baselayer brand in Scandinavia, launches its largest marketing campaign to date — “Celebrate Yourself” — a full-scale initiative in Europe and North America that empowers women to celebrate themselves and their personal pursuits for staying happier, healthier...

September 13, 2017

PrimaLoft, Inc. Names Clark Jin to New Sales & Marketing Leadership for Asia-Pacific

LATHAM, N.Y. (US), Xiamen (China), Munich (Germany), (September 13th, 2017) – PrimaLoft, Inc. (www.primaloft.com), the world leader in providing comfort solutions with high-performance insulations, fabrics and yarns, has announced the addition of a new member to the Asian-Pacific (APAC) team. Clark Jin (Jin Lukai), will serve in the new role...

September 13, 2017

World T.E.A.M. Sports’ Adventure Team Challenge Encourages Athlete Cooperation

Eagle, Colorado, September 13, 2017 – Adaptive and able-bodied athletes from across the United States will gather in Eagle September 14 for national non-profit World T.E.A.M. Sports’ annual Adventure Team Challenge. Ten teams of athletes will complete three outdoor sporting stages beginning September 15 at the rustic Rancho del Rio...

September 12, 2017

Lizard Skins Acquires Oury Grips: Strengthens Position in Cycling, Adds Powersports

American Fork, Utah (September 12, 2017) — Lizard Skins, one of the industry leaders in cycling grips and road tape, has just completed a deal to acquire Oury Grips, another renowned grip maker in cycling and powersports.  The move enables Lizard Skins to grow its already strong presence in the...

September 12, 2017

evo and Loge Join Forces to Create Unique Outdoor Experiences

SEATTLE (September 12, 2017) Seattle-based action sports, lifestyle, and outdoor retailer evo announced today a strategic partnership with Loge Co., a brand offering unique camping and lodging destinations catering to surfers, hikers, and outdoor enthusiasts with a first location in the coastal community of Westport, WA. In exchange for an...

September 12, 2017

Trailfoody Offers New Adventure-Ready Dietary Options

September 12, 2017 – Roanoke, VA – The outdoors should be a place of inclusivity, and Trailfoody is committed to getting people outside and enjoying the activities they love no matter their dietary needs. Monthly trailfood service, Trailfoody, has expanded its offerings to include options for those dealing with dietary...

September 12, 2017

Strafe Outerwear Debuts Fall 2017 Collection Featuring Polartec and eVent

ASPEN, Colo. (September 12, 2017) — Strafe Outerwear, a technical outerwear brand motivated by living life in the mountains, announces the availability of its 2017/18 apparel line dedicated to skiers and riders who push the limits in alpine pursuits. The collection draws inspiration from Strafe’s home in the Elk Mountains...

September 11, 2017

Boulder, Co Resident to Be Featured In National Down Syndrome Society Video

NEW YORK (September 11, 2017) – Maite Hendeson, of Boulder, Colorado, will appear in the bright lights of Broadway on Saturday, September 16, as part of the National Down Syndrome Society's annual Times Square Video presentation. The featured photographs highlight children, teens, and adults with Down syndrome, reminding the world in...

September 11, 2017

Rad Dog Wins PayPal 10K Business Makeover Contest

Bellingham, WA (September 11, 2017) – Rad Dog, designers and builders of performance dog gear, was selected as a winner of the PayPal $10K Business Makeover competition based on growth potential and expressed business need for makeover, as well as clarity, originality and creativity of their entry. A longtime champion...