PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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August 2, 2017
Pearl Izumi Introduces Versa Collection for Fall 2017
Louisville, Colo. (Aug. 2, 2017) – Responding to a growing number of riders who want technical cycling gear that doesn’t look like cycling gear, Pearl Izumi introduces the Versa collection. Versa apparel is designed to be comfortable, versatile and functional on any type of bike, any road or trail, as...
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August 1, 2017
Hydro Flask Launches New Wine Bottle and Wine Tumbler Products
Bend, OR (August 1, 2017) – Hydro Flask, the award-winning leader in high-performance, insulated stainless steel flasks and a Helen of Troy Limited (NASDAQ, NM: HELE) company, is excited to announce the launch of its new 25 oz Wine Bottle and 10 oz Wine Tumbler. The new products will allow...
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August 1, 2017
Camp Native Founder David Woodbury Departs on 4,354-Mile Bike Ride to Raise Awareness for Family Camping
SPEARFISH, South Dakota (August 1, 2017) – Camp Native Founder David Woodbury departs today for a 4,354-mile bike ride through nine Western states and 82 towns. Woodbury will visit dozens of Camp Native campsites each week to promote the benefits of camping. He and non-profit partner, Big City Mountaineers, will...
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August 1, 2017
Outside TV Announces SVOD Programming for August
(Westport, CT.) Outside TV is thrilled to introduce all of the fantastic adventure, travel and action sports programming Outside TV Features is adding for August 2017. Some of the highlights for August include: Over the Horizon (Original series EXCLUSIVE to SVOD): Follow first time sailor and lifelong adventurer, Ellis Emmett...
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August 1, 2017
Japanese Outdoor Tech Company BONX, Inc. Launches in North America
(Japan; Aug 1, 2017) - BONX, the Japanese technology company founded by avid snowboarder and outdoorsman Takahiro Miyasaka, is proud to announce its formal entry into the U.S. and Canadian markets with new North American Headquarters located in Seattle, WA and a satellite office in Vancouver, Canada. Successfully crowdfunded in...
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July 31, 2017
Mountain Hub Offers Crowd-sourced Information Platform for Outdoor Adventure
PARK CITY, Utah (July 31, 2017) — Mountain Hub, a rapidly growing, community-fueled platform for the outdoors, today releases the next generation of its mobile and desktop app. The update for iOS and Android will improve Mountain Hub’s functionality by adding features including adventure tracking, trip reporting, user profiles and...
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July 28, 2017
Oru Kayak and United By Blue Collaborate on Limited Edition Kayak & Apparel
San Francisco, CA (July 28, 2017) — Oru Kayak, makers of the original origami-inspired folding kayak, is teaming up with United By Blue, the apparel brand committed to cleaning up the country’s waterways, to create a water-inspired collection of equipment and apparel. The collaboration brings together two brands deeply committed to...
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July 27, 2017
Outdoor Sports Marketing Opens New Showroom in Greenville, SC
Greenville, SC. - Outdoor Sports Marketing (OSM), a sales, marketing and training agency for the outdoor industry and beyond, opened a 5,000-square-foot showroom on June 1st, in Greenville, SC. They moved from their original space in Hendersonville, NC in February of this year where they were previously located since 2007. “Our...
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July 27, 2017
Hydro Flask Launches Apparel Collection and New Product Accessories at Summer Outdoor Retailer
Bend, OR (July 27, 2017) – Hydro Flask, the award-winning leader in high-performance, insulated stainless steel flasks and a Helen of Troy Limited (NASDAQ, NM: HELE) company, is excited to announce the launch of its apparel collection, designed with moisture wicking and thermal technology inspired by the brand’s sweat-free, insulated...
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July 27, 2017
Hydro Flask Introduces New Kids Product Line
Bend, OR (July 27, 2017) – Hydro Flask, the award-winning leader in high-performance, insulated stainless steel flasks now a Helen of Troy Limited (NASDAQ, NM: HELE) company, is excited to unveil its new 12 oz Wide Mouth Kids bottle designed specifically for adventure-seekers ages 3 years and up. Small enough...