PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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June 14, 2017
Kelty Expands Convenience and Comfort Solutions with Next Generation Child Carriers, Sleep Systems and Shelters for Spring 2018
BOULDER, COLO. (June 14, 2017) - Kelty®, a leader in providing innovative adventure gear and everyday outdoor products built to last, will expand convenience and comfort solutions for spring 2018, debuting integrated sleep systems, redesigned child carriers, kids sleeping bags that grow with kids and oversized shelters. In addition, reinforcing...
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June 14, 2017
A Movement Toward Health – the Journey of Building Brands
SAN DIEGO, CA (June 13, 2017) Since its launch in the Fall of 2016, Villager Goods has entirely focused its efforts on giving the beverage industry a voice and affecting positive change in the action sports space. Over the years, the action sports industry has been dominated by energy drinks,...
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June 13, 2017
Grassroots Outdoor Alliance returns to Knoxville with 2018 trade show
Grassroots Outdoor Alliance, the national organization dedicated to the health and growth of specialty outdoor retail, will bring their four-day Connect trade show back to Tennessee’s Knoxville Convention Center for Summer 2018. “Knoxville is a wonderful host for our show and our membership. We look forward to being back in the Smoky Mountain foothills next summer,” said Rich...
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June 13, 2017
Mustang Survival Celebrates 50 Years of Commitment to the Ultimate Experience on the Water
Burnaby, BC – Mustang Survival®, the North American brand known for innovative solutions for the most demanding marine environments, celebrates fifty years of keeping people dry and safe in and around the water. From humble beginnings that focused on Pacific Northwest mariners, Mustang Survival has grown to a brand now...
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June 13, 2017
Imlak’esh Organics Expands National Distribution Into All Sprouts Farmers Markets
Santa Barbara, CA (June 13, 2017)—Imlak’esh Organics—a sustainable superfoods company dedicated to bringing consumers and wholesalers the highest quality organic and ethically harvested products—has expanded their national distribution into all 270 Sprouts Farmers Market store locations across the United States. “Sprouts’ approachable setting—similar to an old-fashioned farmers market—is an ideal...
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June 13, 2017
Hydro Flask Welcomes New Ambassadors to Team Hydro
Bend, OR (June 13, 2017) – Hydro Flask, the award-winning leader in high-performance, insulated stainless steel flasks, now a Helen of Troy Limited (NASDAQ, NM: HELE) company, is excited to announce the addition of over 20 action sports and active lifestyle ambassadors to its growing team. These newest Team Hydro...
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June 13, 2017
Yuba Bikes Introduces New Cargo Bikes for 2017
Cotati, CA (June 13, 2017) - Yuba bicycles is pleased to launch three new models for 2017, the Supermarche, the Spicy Curry with Bosch motor and the Sweet Curry, building on the groundswell that Yuba started with their first cargo bike, which introduced a lifestyle change that enables families to...
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June 12, 2017
A New Generation of Astral Design Emerges for 2018
Asheville, NC – With one foot in the water and one on the trail, Astral sets the bar high for 2018 with fresh additions to its new generation of water-ready trail shoes and high-performance PFDs. The brand continues to put its #NatureFirst ideals and sustainability goals at the forefront of...
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June 12, 2017
LCA journey continues: Gore offers solution dyed and recycled textiles
FELDKIRCHEN-WESTERHAM (June 12, 2017) — Stemming from its ongoing commitment to Life Cycle Assessment (LCA) studies and its commitment to deliver the optimal combination of high technical performance and low environmental footprint, W.L. Gore & Associates’ Fabrics Division (Gore Fabrics Division) will expand its use of textile solution dyeing and...
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June 12, 2017
Kitsbow Debuts Summer ’17 MTB Collection and New Website
PETALUMA, Calif. (June 12, 2017) — Kitsbow, maker of premium cycling clothing and accessories, introduces their latest mountain bike apparel, available now on a reengineered, content-rich website. “We’re rooted in tireless research and development. The new Origin Collection and additional pieces for summer represent just that,” said Zander Nosler, founder...