PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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June 12, 2017
Adventure-Ready Trailfoody Taps Darby Communications as Agency of Record
June 12, 2017 – Roanoke, VA – Spend more time on the trail and less time figuring out what food to pack. Blair Garland founded Trailfoody with a passion for unique, wholesome food and outdoor adventures to match. The monthly trailfood service delivers a mix of premium, all-natural snacks to...
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June 12, 2017
Sierra Designs Expands Sleeping Bag Line with Air Pillows & PFC-Free Materials for 2018
June 12, 2017 - Boulder, CO. – Sierra Designs proves its commitment to making outdoor adventures within reach of everyone with a robust and affordable line for Spring 2018 that includes new and updated sleeping bags and the introduction of air pillows. These products showcase Sierra Designs’ innovation in lightweight, comfortable...
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June 12, 2017
Introducing Q Drink Healthy
Vancouver, BC – Introducing Q Drink Healthy, a quercetin based powder drink mix that uses a synergistic blend of quercetin, herbal extracts, vitamins and electrolytes to support and enhance every day energy, health and performance. Q Drink Healthy is designed to help increase energy and performance as well as bolster...
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June 12, 2017
Confluence Outdoor Names Greg Cattrano Vice President of Sales
Greenville, S.C. (June 8, 2017) – Confluence Outdoor announces the appointment of Greg Cattrano as Vice President, Sales. Cattrano comes to Confluence from New Balance’s Warrior & Brine Lacrosse business. Warrior & Brine is the industry’s premier manufacturer, marketer and innovator of high performance, premium footwear, apparel and equipment for...
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June 12, 2017
The American Alpine Club Launches Largest Fundraiser of the Year
GOLDEN, Colo. (June 9, 2017) — The American Alpine Club, the nation’s leading mountaineering and climbing organization, today kicks off its largest fundraising membership drive of the year to combat threats to the vertical frontier. The T-shirt membership drive runs until July 1 and aims to educate the public about...
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June 10, 2017
Mountain Equipment Introduces Alpine Climbing Packs, Sleeping Bags and Pads to its Spring 2018 Collection
Markham, ON -- Mountain Equipment, designer and manufacturer of outdoor gear and apparel, announced today that after a decade, they are reintroducing packs into their collection for spring 2018. Mountain Equipment is also expanding its sleeping bag collection to include more down bags as well as synthetic insulated bags and...
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June 9, 2017
All Good Launches #ReefFriendly Sunscreen Pledge Campaign
Morro Bay, CA (June 9, 2017) — All Good–makers of organic skincare and sunscreens–has officially launched a #ReefFriendly Sunscreen Pledge Campaign aimed at protecting coral reefs by urging consumers to take action and choose mineral-based sunscreens. The campaign is designed to raise awareness and increase support for the protection and restoration of...
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June 9, 2017
UCO Lights Up the Night with Revamped Headlamp Line for 2017
Seattle, WA – UCO is proving once again why it’s a leader in outdoor lighting with its newly revamped line of LED headlamps. With three bold new styles that offer impressive features, unmatched comfort and competitive pricing, UCO’s 2017 headlamps are the perfect lighting accessory to include in every pack,...
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June 8, 2017
Outside TV is proud to be the Official Production Partner of the 2017 GoPro Mountain Games
(Westport, CT.) Outside TV, the leading provider in action and adventure sports content, is proud to kick off the 2017 GoPro Mountain Games as the Official Production Partner. Most recently honoured with a Sports Emmyâ for Outstanding Camera Work on original mini-series Image Quest, Outside TV executives and talented production...
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June 8, 2017
Yellow Willow Yoga Now Available in the USA
(Los Angeles, CA) Yellow Willow, an Australian based, eco-friendly yoga mat brand, are proud to announce their launch into the US-market this coming Spring 2017. Founded in 2015 by Jess Incledon, Yellow Willow’s brand ethos is combining the beauty and performance of Yoga to create the most functional, eco-friendly, and...