March 21, 2017

LifeStraw Water Filtration Partners with Thirst Founder Mina Guli For Global Water Awareness Campaign Launching World Water Day March 22

LAS VEGAS (March 21, 2017) – LifeStraw®, a global leader in developing innovative filtration and purification products for safe drinking water, today announced its partnership with Thirst, an international non-profit committed to water conservation led by Mina Guli to launch a global water awareness campaign, March 22, World Water Day....

March 21, 2017

Electric Goes Fishing with Todd Kline

San Clemente, California (March, 21, 2017) – Electric, the California based eyewear brand, recently announced a partnership with Todd Kline, both as an ambassador and to provide marketing support for the fishing market. Todd’s marketing experience in the surf industry combined with his passion and knowledge of fishing make him...

March 20, 2017

Registration Open for 2017 Haibike eMTB Race epowered by Bosch at Sea Otter Classic, Haibike Expands Event Presence

DENVER (March 20, 2017) – Registration for the second annual Haibike eMTB Race epowered by Bosch is now open. The race gives pro and amateur riders alike the chance to race electric mountain bikes on a challenging and technical course against a competitive field. "The eMTB race is a unique...

March 20, 2017

Indoor Climbing Set for Explosive Growth: Earth Treks Climbing and Fitness to Add New Climbing Gyms through a Partnership with Tengram Capital Partners

Columbia, Md. – March 20, 2017 - Earth Treks Climbing and Fitness, a long time leader in the rapidly growing indoor climbing gym industry, announced today that it has partnered with Tengram Capital Partners. Through the newly formed relationship, Earth Treks and Tengram plan to open new climbing gyms in...

March 20, 2017

Nuu-Muu Taps Terra PR For Media Relations

Bellingham, WA (March 20th, 2017) – Nuu-Muu, makers of the original exercise dress and high quality active apparel for women, has hired Terra Public Relations to manage its public relations and strategy in North America. “We’re looking so forward to working with Terra to share Nuu-Muu with a wider audience,” says...

March 16, 2017

World T.E.A.M. Sports Welcomes Veteran Corps of America as Valued Face of America Partner

National non-profit World T.E.A.M. Sports announced today that Veteran Corps of America, the O’Fallon, Illinois veteran-owned and managed federal contractor, is returning as a sponsor of the organization’s inclusive April 28-30 Face of America bicycle and hand cycle ride to Gettysburg, Pennsylvania. Honoring the many sacrifices military veterans have made...

March 16, 2017

Awaken Your Body and Mind with MTN OPS Ignite

SALT LAKE CITY (March 16, 2017) – MTN OPS, the leader in performance nutrition and supplementation for active lifestyle enthusiasts, today introduced its new energy, focus and re-hydration supplement, Ignite. Ignite features a cognitive blend that will give users increased mental focus and clarity. The enzymes choline bitartrate, L-tyrosine and...

March 16, 2017

FSN Capital Acquires a Majority Stake in Active Brands from Holta Invest

Oslo, Norway (March 16, 2017) - FSN Capital IV has signed an agreement with Holta Invest to acquire a majority stake in Active Brands, a leading Nordic supplier of premium sporting goods brands. Holta Invest, existing management and founders will re-invest alongside FSN Capital and continue to own a material stake...

March 16, 2017

Ibex Outdoor Clothing Introduces New Advocacy Program

White River Junction, VT (March 16, 2017) – Continually looking for ways to give back and affect change, Ibex Outdoor Clothing is proud to introduce the Ibex Impact Fund – a new advocacy program to support non-profit organizations that help communities and lands around them. Developed by Ibex’s internal CloseKnit...

March 16, 2017

Crescent Moon’s New Eva Snowshoe Launches on Kickstarter

Boulder, CO (March 16, 2017) Launching on Kickstarter today, Crescent Moon Snowshoes’ new Eva all-foam snowshoe is the start of a new era in snowshoeing. At least that’s what Men’s Journal has said. Ranked number one in the magazine from Outdoor Retailer’s 2017 Winter Show, and Gear of the Show...