PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.-
March 20, 2025
Suunto introduces Aqua Light: Waterproof bone conduction headphones for land and water adventures
March 20, 2025 /OUTDOOR SPORTSWIRE/ - Suunto expands its range of bone conduction headphones with the launch of the Aqua Light, a lightweight, waterproof model designed for seamless use both on land and underwater. The Aqua Light headphones offer open-ear comfort, environmental awareness, and high-performance audio, making them an ideal...
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March 20, 2025
Jetboil® Expands Global Reach with the Launch of Genesis Basecamp System Isobutane
Racine, WI (March 2, 2025) /OUTDOOR SPORTSWIRE/ – Jetboil®, the leader in innovative outdoor cooking systems*, announces the availability of Genesis Basecamp System Isobutane, a compact cooking solution designed for efficiency, versatility, and ease of use in the great outdoors. Now compatible with standard isobutane fuel canisters, this fast-boiling, foldable...
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March 20, 2025
Diadora Launches its Newest Super Trainer, the Atomo Star
CAERANO DI SAN MARCO, ITALY (March 20, 2025) /OUTDOOR SPORTSWIRE/ - Diadora, the Italian-born sportswear brand, announces the launch of the Atomo Star, a lightweight, responsive Super Trainer with superior cushioning. Made in Italy, Atomo Star represents the purest expression of Diadora’s approach to serving athletes through product innovation: put...
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March 20, 2025
Tough Mudder Teams Up with Dr. Squatch in a Sudsy 2025 Partnership
Boston, MA (March 20, 2025) /OUTDOOR SPORTSWIRE/ – Tough Mudder, the global extreme fitness brand, announces a new partnership with Dr. Squatch, the all-natural men's soap company, to become the Official Body Soap of Tough Mudder U.S. for the 2025 season. This collaboration is set to add an extra layer...
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March 20, 2025
Nokhu is Here: A New Era for Car Camping & Storage
March 20, 2025 (Loveland, CO) /OUTDOOR SPORTSWIRE/ - PACK Products is now Nokhu. The brand that revolutionized portable car storage with the PACK Rack is evolving with a bold new identity—and a powerful new partnership. Founder and CEO Evan Packard is officially rebranding PACK as Nokhu, and industry veteran Evan...
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March 20, 2025
Timberland Eyewear
/OUTDOOR SPORTSWIRE/ - A solid yet dynamic identity. A future-forward vision sustained by a heritage of craftsmanship. Timberland® has always been a strong point of reference, a trailblazer on a path to set the latest international trends. The new eyewear collection stays true to itself and the brand, presenting sunglasses...
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March 20, 2025
iKamper and Rivian Join Forces to Elevate the Camping Experience
SEATTLE, WA, March 20, 2025 /OUTDOOR SPORTSWIRE/ - iKamper, the PNW’s leading provider of rooftop tents and adventure gear, announced a new special-edition Skycamp Mini with Rivian, the manufacturer of electric vehicles and accessories. Designed to fit seamlessly with Rivian’s R1S and R1T vehicles, the Rivian x iKamper Skycamp Mini...
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March 19, 2025
Overland Expo SoCal Makes History as its Most Successful Launch Ever
COSTA MESA, Calif. (March 19, 2025) /OUTDOOR SPORTSWIRE/ – Overland Expo, the world’s premier event series for overland adventure travel, launched its first-ever Southern California event on March 15-16, delivering its most successful debut event to date. Overland Expo SoCal shattered past launch event records, with 19,000 attendees, 303 exhibitors,...
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March 19, 2025
New Sweet Protection 2025 Full-Face Platform Released: Innovation, Style and Impact Performanc
Oslo. (March 19, 2025) /OUTDOOR SPORTSWIRE/ – Sweet Protection, the legendary Norwegian brand, is releasing a completely new range of MTB full-face helmets, which will be ridden by Emil Johansson and Vali Höll in the coming season. With a deep-rooted passion for crafting world-class protective gear that seamlessly blends cutting-edge...
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March 19, 2025
adidas Sport Eyewear
March 19, 2025 /OUTDOOR SPORTSWIRE/ - Sport is more than just physical activity; it’s a lifestyle that embodies continuous progress and innovation. The latest adidas Sport eyewear collection represents the natural evolution of a brand dedicated to the highest standards. This collection introduces a bold and inclusive new aesthetic. Our...