PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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January 26, 2017
Hydro Flask Expands Global Presence with New Distribution In Japan
(Bend, OR) - Hydro Flask, the award-winning leader in high-performance, insulated stainless steel flasks now in the Housewares segment of Helen of Troy Limited (NASDAQ, NM: HELE), announced today it has formed a new strategic partnership with Alco International to expand into the Japanese market. Building on the brand’s growing global presence,...
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January 25, 2017
SYNC Performance Announces Two New Additions to Women’s Fall 2017 Stretch Puffy Line: SYNC Women’s Long Stretch Puffy and SYNC Women’s Puffy Vest
Vail, Colo. – January 25, 2017—SYNC Performance, makers of high quality performance apparel for the most demanding mountain athletes worldwide announced today two new additions to the Women’s Stretch Puffy line for Fall 2017; SYNC Women’s Long Stretch Puffy and SYNC Women’s Puffy Vest. Due to the success of the original Stretch...
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January 25, 2017
The Conservation Alliance Announces 14 New Members
Bend, Ore., January 25, 2017 – Fourteen companies have joined The Conservation Alliance since August 2016. This growth strengthens the organization as the political landscape for conservation in the U.S. becomes more challenging. The new members include: Bogs Footwear; Deschutes Brewery; Good To-Go; Hed-Hi Media; Kathoola; NEMO Equipment; Outdoor Project; Pacific...
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January 24, 2017
Despite Mild Winter, Darn Tough Vermont Scores Double-Digit Annual Growth
Northfield, VT. – Darn Tough Vermont, the rapidly growing American manufacturer of premium performance outdoor and lifestyle socks, announces 2016 annual earnings and continues devouring market share with double-digit growth. After a slow first and second quarter due to last year’s mild winter, the Vermont sock company rebounded in Q3 and...
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January 24, 2017
Kari Traa Names Verde Brand Communications as PR Agency of Record
Oslo, Norway (January 24, 2017) — Kari Traa, Europe’s fastest-growing women’s apparel manufacturer and No. 1 baselayer brand in Scandinavia, taps Verde Brand Communications as its agency of record. Effective immediately, Verde will enhance Kari Traa’s rapid North American growth with strategic public relations and communications support. Founded by three-time Olympic medalist and four-time World Champion freestyle...
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January 24, 2017
EORA Announces New Southeast Regional Director
Asheville, NC — Eastern Outdoor Reps Association’s Board of Directors is pleased to announce Terry Wilson as the new Southeast Regional Director. Terry comes to EORA with an extensive background in the active outdoor industry, with over 35 years of experience working in the retail and wholesale sectors, most recently completing...
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January 24, 2017
POC Delivers Innovation in Helmet, Goggle Technology for 2017-2018
Park City, UTAH (January 24, 2017) — Building on its mission to do all it can to save lives and reduce the consequences of accidents for gravity sports athletes and cyclists, POC, a leading manufacturer of ski and cycling helmets, eyewear, body armor, and accessories, introduces two technologies for skiers and...
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January 24, 2017
Mountain & Adventure Film Festival Features Loaded Boards
LOS ANGELES – The Mountain & Adventure Film Festival announces that 2017 Supporting Partner, Loaded Boards, will be featured across the festival the week of January 23rd. As a part of the partnership, one eligible pass holder will win the newly released “Icarus” skateboard, outfitted with Paris Trucks and Orangatang Wheels, plus the S1 “Lifer” helmet,...
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January 24, 2017
Salomon Delivers Versatility in All-Mountain Frontside Collection for 2017-18
ANNECY, France (Jan. 24, 2017) — In an effort to help skiers take full advantage of everything the mountain has to offer, Salomon, a company with more than six decades of alpine ski equipment development experience, has created a collection of versatile, high-performance products that will tackle any type of terrain...
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January 24, 2017
Copp-Dash Inspire Award Accepting Applications for 2017 Climbing Grants
January 24, 2017 (Salt Lake City, UT) - The Copp-Dash Inspire Award is currently accepting applications through February 17, 2017 for small climbing teams attempting fast and light alpine climbing objectives with a desire to creatively document and share their experience. The award was established in memory of American climbers Jonny Copp...