PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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March 8, 2017
GoMacro® Receives Certified R.A.W.™ and Certified C.L.E.A.N.™ Classification for All Products
Viola, WI. (March 8, 2017) – GoMacro®, a family-owned vegan nutrition bar company, has received Certified R.A.W.™ and Certified C.L.E.A.N.™ classification for the company’s entire line of products. The new certifications establish the first internationally recognized definition of what constitutes “raw” and “clean” for packaged food products. Certified R.A.W.™ and Certified...
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March 8, 2017
Red Paddle Co Announces Contest to Live Out the Adventure of a Lifetime
Vancover, B.C. (March 8, 2017) - Red Paddle Co, the world’s most popular inflatable stand up paddleboard brand, today announced a partnership with several leading outdoor brands, including Black Diamond Equipment, Fatboy, Mountain Warehouse, camera specialists Muvi and Trekmates, for the ultimate adventure challenge and for a chance to win the “ultimate...
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March 7, 2017
Petzl Partners with REI Outessa to Offer Women Outdoor Experiences, Inspiration and Adventures
SALT LAKE CITY, Utah - Petzl today announced its sponsorship of REI Outessa, three immersive, three-day outdoor adventures designed to connect women with the outdoors in a supportive learning environment. Now in its second year, these women’s getaways are filled with activities and inspiration, offer access to coveted gear and products, serve up great food and wine, and create...
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March 7, 2017
Upslope Releases 12 oz Imperial IPA and New Tap Room Series, Strawberry Mint IPA
Boulder, Colo. (March 7, 2017) — Upslope Brewing Company, the #AprésEverything Boulder-based brewery, is pleased to announce its Imperial IPA is now available in 12-ounce four packs for a limited time. Also, Upslope is excited to reveal its second Tap Room Series beer of the year, a Strawberry Mint IPA. Typically available...
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March 7, 2017
Sweet Protection Welcomes Mike Erwin as New Sales Manager for North America
Trysil, Norway (March 7, 2017) - Sweet Protection, Norwegian developers of premium helmets, protective gear and technical clothing for the ski, whitewater and mountain bike markets, welcomes Mike Erwin as the new Sales Manager for North America. With an extensive background in the outdoor industry, Erwin’s expertise in leading profit-generating operations will bolster sales across...
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March 7, 2017
Access Fund Announces 2016 Sharp End Awards
March 7, 2017. Boulder, CO - Access Fund, the national advocacy organization that protects America’s climbing, is honored to present its 2016 Sharp End Awards to an amazing group of volunteers and activists who stand out in their commitment to the American climbing community. Please join us in congratulating: Greg Barnes...
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March 6, 2017
See More of What’s Out There in Challenging Lowlight Conditions with Costa’s New Sunrise Silver Mirror Lens
DAYTONA BEACH, Fla. (March 6th, 2017) – Costa Sunglasses, manufacturer of polarized sunglasses for all fishing pursuits, announces the release of a new lens for 2017. The Sunrise Silver Mirror lens is ideal for low light situations, great for any sight casting applications and Costa’s most versatile lens for changing light conditions. The Sunrise...
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March 6, 2017
GU Energy Labs Appoints Roxanne Vogel as Sports Nutritionist
Berkeley, Calif. (March 6, 2017) – GU Energy Labs announces the addition of Roxanne Vogel, MS, EP-C, CSCS, CES, CISSN, as sports nutritionist, a new role on the GU team. Vogel will be the in-house nutrition expert, responsible for the development and implementation of a sports nutrition service program at GU, and will report...
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March 6, 2017
Mountainsmith Slingback Chair Receives 2017 BACKPACKER Editors’ Choice Award
Mountainsmith—craftsmen of iconic backcountry equipment and recreational outdoor gear—has received a 2017 Editors’ Choice award from Backpacker Magazine for the Slingback Chair, an ultra-light seat that sets up with two trekking poles. This award was presented to Mountainsmith by Backpacker Editor-In-Chief Dennis Lewon and Gear Editor Scott Yorko at Outdoor Retailer’s...
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March 2, 2017
Native Eyewear Announces Exclusive Partnership with REI to Sell New Violet Reflex Polarized Lenses in Select Styles
Longmont, Colo. (March 2, 2017) — Native Eyewear and REI teamed up to offer a brand new Violet Reflex polarized lens in select styles. Exclusive to REI for 2017, the violet mirror lens will be offered in Native’s best-selling performance and active lifestyle frames, including the Ashdown, Distiller, Hardtop Ultra XP,...