PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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February 23, 2017
Sightmark unveils new Wolverine Red Dots!
(MANSFIELD, TEXAS) – Sightmark is proud to announce the release of new Wolverine Red Dot Sight models. Already known for their 1,000,000 hour battery life and robust rubber armored construction, the Wolverine family is happy to welcome 4 new models to the popular line; Wolverine FSR LQD (SM26020-LQD), Wolverine CSR LQD...
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February 23, 2017
Craghoppers Introduces New Men’s Urban Travel Apparel for Winter 2017
Portsmouth, NH (February 23, 2017) – Jump into the Craghoppers’ world, where apparel helps the craziest adventurer feel safe and comfortable; where the jokes, games and spontaneity live. Craghoppers is pleased to announce the new Men’s Urban Travel collection, featuring more wool, colors and technologies needed to enable more enjoyment of...
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February 22, 2017
Premium Lifestyle Brand OluKai Partners with Groundswell Public Relations
Orange County, CA (February 22, 2017)— OluKai, a Hawaiian-inspired lifestyle brand featuring quality shoes, sandals and boots, has partnered with Groundswell PR. Groundswell PR will lead OluKai’s day-to-day media relations and increase brand awareness for it’s footwear collections. “Groundswell understands how deeply rooted OluKai is in Hawaiian culture, and we are...
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February 22, 2017
Darby Communications’ Stand Up Initiative Program is Now Accepting Applications
Asheville, NC – Darby Communications, a boutique public relations agency specializing in the outdoor, fitness and wellness industries, introduces the Stand Up Initiative for 2017. The new program will support environmentally-focused non-profit organizations by providing PR related services to those groups working towards environmental and sustainable advocacy, or the preservation and protection of...
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February 22, 2017
Seirus Introduces New SolarSphere®™ Quest Glove for Winter ’17-‘18
San Diego, CA (February 22nd, 2017) – Seirus is pleased to introduce the new Solarsphere®™ Quest Glove to their SolarSphere®™ insulated collection for winter 2017. With a full leather palm and a more lofted look and feel, the Quest Glove adds diversity to the range. Like little puffy coats for hands, SolarSphere...
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February 21, 2017
Klymit expands award-winning sleeping bag line
CENTERVILLE, Utah- February 21, 2017- Klymit, a comfort innovator in advanced outdoor technology, introduces three new sleeping bags to its award-winning line. The KSB 0, KSB 0 Oversized, and KSB 20 Oversized all feature Klymit’s signature Length Locks™ technology. Length Locks™ technology allows the sleeping bags to reduce in length up to 15 inches,...
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February 21, 2017
Club Ride Apparel Launches Tees for Trails Program
Sun Valley, Id. (February 21, 2017) – Club Ride Apparel (CRA), the Sun Valley-based creators of casual-performance cycling apparel designed for the ride and everything after, is excited to announce its Tees for Trails program. Every year, starting in May and running through September, the company will donate 50% of sales from their...
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February 21, 2017
Outdoor Project Secures Series A Funding
Portland, OR — Feb 21, 2017 - Oregon startup Outdoor Project—found online at outdoorproject.com—announced today that it has secured a total of $2M in a Series A funding round. The investment was led by Oregon Angel Fund, and includes Cascade Angels. Outdoor Project is Oregon Angel Fund’s first digital media investment...
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February 21, 2017
GoPure Pod Joins 1% for the Planet
Wilton, CT (February 21, 2017) – Bloc Enterprises, LLC – a specialized distribution company with a focus on innovative consumer healthcare products – joined 1% for the Planet, pledging to donate 1% of their GoPure™ Pod annual sales to support nonprofit organizations focused on the environment. Convenient, reusable, and designed for dropping in...
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February 16, 2017
Smartwool Unveils New PhD Sock Line for Hunters
STEAMBOAT SPRINGS, Colo. (Feb. 16, 2017) — Smartwool, the leader in outdoor apparel and baselayers, launched its all-new performance PhD® Hunt sock line earlier this month at the SHOT Show’s Range Day. With more than 20 years of sock expertise in the outdoor, ski, run, hike and bike industries, Smartwool...
