December 19, 2016

RovR Products, Colorado Manufacturer of Premium, Made in the USA Coolers, Signs Verde Brand Communications for PR Support

Boulder, Colo (Dec. 19, 2016) – RovR Products, creators of the first premium, made in the USA camping cooler with all-terrain capabilities, is signing Verde Brand Communications as their communications agency of record. Verde will handle all aspects of RovR public relations support during their North American launch and beyond, effective immediately....

December 19, 2016

Mountain & Adventure Film Festival Features Clif Bar

LOS ANGELES – December 19, 2016 – The Mountain & Adventure Film Festival announces that 2017 Supporting Partner, Clif Bar, will be featured across the festival the week of December 19th. As a part of the partnership, one eligible pass holder will win a one year supply of Clif Bar’s Nut Butter Bars. The...

December 15, 2016

Katadyn BeFree Wins Runner’s World Gear of the Year

Minneapolis, Minn. (December 15, 2016) — The Katadyn BeFree earned the prestigious Gear of the Year award from Runner’s World for its ultra-light, compact design and trusted filtration performance. The Swiss leaders in water filtration and purification partnered with SoftFlask™ technology leader Hydrapak® to create an ultra-light .6L water filtration system that can pack down to fit into any sized...

December 15, 2016

National Geographic Adventure Awards Petzl ALTITUDE Gear of the Year

SALT LAKE CITY, Utah (December 14, 2016) — The Petzl ALTITUDE harness earned a prestigious Fall/Winter 2016 Gear of the Year award from the National Geographic Adventure for its innovative and weight-saving construction. National Geographic Adventure wrote “Petzl’s Altitude strips away all the unnecessaries and delivers a minimalist but effective harness for ski mountaineering and other alpine pursuits when...

December 15, 2016

Mountainsmith Brings it Back Home with Limited Edition Colorado-Made Tyrol Packs

Golden, CO — Mountainsmith—craftsmen of iconic backcountry equipment and recreational outdoor gear—has announced the debut of their limited edition Tyrol pack. The new Tyrol packs are handmade in Boulder, CO from 100% up-cycled material, and each one is numbered and marked with the initials of the person who built it....

December 14, 2016

Hi-Tec Socks Launches on TheComfortSock.com

Winston Salem, NC (December 14, 2016) - Hi-Tec Socks, one of the leaders in sports and outdoor accessories, is proud to announce a new online presence with their inclusion by trusted online retailer, TheComfortSock.com. Hi-Tec Socks is the brand of choice for the outdoor lifestyle on TheComfortSock.com. Featured among other innovative brands...

December 14, 2016

Mountain Equipment Names Alpine Sports Company as Sales Representative in California, Arizona and Nevada

Mountain Equipment, designer and manufacturer of outdoor apparel and accessories, announced today that Alpine Sports Company has been appointed as the company’s sales representative in California, Arizona and Nevada. Alpine Sports Company, headed by Tom Lane has worked with numerous ski, sports and outdoor dealers in the Southwest. For more...

December 14, 2016

Dare 2b Introduces New Black Label Collection for Fall 2017

Portsmouth, NH (December 14, 2016) - Refined from it’s successful first season, Dare 2b Black Label offers the most premium ski wear collection in the range. For the high performing fashion elite, the range contains the most technical fabrics combined with the latest trends and luxury fittings to combat the most...

December 13, 2016

Mountain Khakis® Expands Use of Organic Cotton and Recycled Materials for Fall 2017, Debuts Sophisticated Urban Styles

JACKSON HOLE (December 13, 2016) – Mountain Khakis®, a leading mountain town-inspired lifestyle apparel brand, has increased its use of organic cotton and recycled polyester for fall 2017.  Legacy pieces such as the iconic Original Mountain Pant now use 100% organic cotton, while the popular Old Faithful collection is entirely composed of recycled polyester. Aligning with the...

December 13, 2016

Yoga on Gaia Launches Morning Ritual Experience

LOUISVILLE, Colo. (December 13, 2016) — Gaia, the world’s largest resource of conscious media, announces its new yoga experience Morning Ritual. Featuring some of Gaia’s most coveted teachers, Morning Ritual includes two yoga series’—Sunrise Yoga and Yoga Every Day—designed to inspire, encourage and craft healthy personal transformations through the practice of a yoga morning ritual. “Gaia is dedicated...