PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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February 8, 2017
Outdoor Industry Association Diversifies and Upgrades Membership Benefits for 2017
BOULDER, Colo., (February 8, 2017) – Culminating months of listening to and learning from long-term, new and prospective members, Outdoor Industry Association (OIA) is proud to announce a new suite of member benefits designed to provide greater value to all categories of our membership. OIA offers a collaborative community, whether members are engaging in advocacy,...
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February 6, 2017
Mountain & Adventure Film Festival Features O.A.R.S.
LOS ANGELES – February 6, 2017 – The Mountain & Adventure Film Festival announces that 2017 Supporting Partner, O.A.R.S., will be featured across the festival the week of February 6th. As a part of the partnership, one eligible pass holder will win a 4 day rafting trip for 2 on the Green River through...
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February 6, 2017
Superfeet First-Ever Footwear Collection Now Shipping; Now Taking Orders for Fall 2017
Ferndale, WA – With 40 years experience perfecting the fit, shape and comfort of footwear with their industry-leading insoles, Superfeet is now employing that expertise in their first-ever footwear collection for men and women. Hitting shelves now, Superfeet reimagines the construction of a shoe by building it from the insole out – literally...
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February 6, 2017
The Conservation Alliance to Grow Advocacy Program
Bend, Ore., February 6, 2017 – In response to new threats to our public lands, The Conservation Alliance will add staff to focus on educating member companies and their employees on public lands issues, and engaging those companies to be strong advocates for conservation and recreation on lands managed by the federal government....
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February 3, 2017
CampMaid Unveils Line of Sauces & Seasonings for Camp Cooking at Great American Outdoor Show
Harrisburg Pennsylvania - Today at the Great American Outdoor Show, CampMaid unveiled a sampling of a new line of specialty Hot Sauces, Marinades, BBQ Blends, and Seasoning Rubs for camp and outdoor cooking. They are brewed in small-batches using the freshest ingredients and blended with the perfect mix of peppers,...
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February 3, 2017
Outdoor Industry Association Announces Member Benefits to Support Sustainable Business Innovation
BOULDER, Colo. -- Outdoor Industry Association (OIA), the trade association and catalyst for meaningful change for the outdoor industry, is proud to announce an enhanced suite of member benefits related to sustainable business. These benefits underline OIA’s commitment to responsible supply chain management and sustainability as a whole—one of the organization’s three pillars. The sustainable...
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February 3, 2017
FITS® Named Official Sponsor of 2017 Michigan Ice Festival
FITS®, makers of the best fitting performance socks in the world, is excited to be a major sponsor of the 2017 Michigan Ice Fest for 5th year in a row. The four-day ice climbing festival will kick off on Wednesday February 15th on the bluffs above Lake Superior in Pictured...
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February 3, 2017
Reynolds Cycling Supports Huntsman Foundation Cancer Research Through Raffle at NAHBS 2017
Sandy, Utah (February 3, 2017) – Reynolds Cycling will be supporting the Huntsman Cancer Foundation and the work of the Huntsman Cancer Institute by hosting a fundraising raffle that will start today and conclude at the 2017 North American Handmade Bicycle Show, Sunday, March 12th. Reynolds Cycling will lead the fundraising...
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February 2, 2017
Icebug Scores New Record for Traction on Ice
Bellingham, WA (February 2,2017) - Icebug’s superior traction has once again been proven by independent third party testing. Scoring a new record high score of two snowflakes by the Winterlab at University Health Network, the leading authority on traction research. Lately, several brands in the shoe business have started to claim...
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February 2, 2017
Wilderness Systems Sponsors “Kayak Bassin’’’ and “Knot Right Kayak Fishing”
GREENVILLE, S.C. (February 2, 2017) – Wilderness Systems today announced it will sponsor Heliconia’s acclaimed “Kayak Bassin’” and “Knot Right Outdoors” television series with kayak fishing superstar, retired navy officer and all-around funny-man Chad Hoover for the sixth annual year. “Knot Right Outdoors” follows Hoover around the country on his entertaining backwoods adventures, while offering...
