PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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January 31, 2017
Astral Expands Partnership with Darby Communications in 2017
Asheville, NC – Darby Communications, a boutique public relations agency specializing in the outdoor, fitness and wellness industries, strengthens its relationship with Astral as they gear up for an impressive year of growth. Since 2012, Darby Communications has been the public relations agency of record for Astral, and in 2017 that partnership has...
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January 31, 2017
Sweet Protection Searches the Globe for Aspiring Ski Video Producers in Sweet Line Contest
Trysil, Norway (January 31, 2017) - Sweet Protection, developers of premium helmets, protective gear and technical clothing for snow, mountain bike and whitewater, is partnering with Field Productions and Fri Flyt for the stoke-worthy Sweet Line contest. The winner and a friend will score the ski trip of a lifetime...
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January 31, 2017
Mountain & Adventure Film Festival Features Sterling Rope Co.
LOS ANGELES – January 30, 2017 – The Mountain & Adventure Film Festival announces that 2017 Supporting Partner, Sterling Rope Co, will be featured across the festival the week of January 30th. As a part of the partnership, one eligible pass holder will win a Marathon Pro 10.1mm x 70M dynamic climbing rope. The...
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January 30, 2017
Hydro Flask Named 2016 National Best and Brightest In Wellness® Award Winner by the National Association for Business Resources
Bend, OR (January 30, 2017) – Hydro Flask, the award-winning leader in high-performance, insulated stainless steel flasks now in the Housewares segment of Helen of Troy Limited (NASDAQ, NM: HELE), was named the 2016 National Best and Brightest In Wellness® Award from the National Association for Business Resources (NABR). The Best and...
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January 30, 2017
Smartwool Adds Legendary Snowboard Athlete Bryan Iguchi to Team
STEAMBOAT SPRINGS, Colo. (January 30, 2017) — Smartwool, one of the outdoor industry’s leading performance apparel brands, today announced the addition of snowboard icon Bryan Iguchi to its snowboard team roster. The partnership with Iguchi expands the brand’s snowboard athlete category for Smartwool to a total of five athletes, including Bryan Fox,...
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January 26, 2017
Quality, Style, Affordability. Sierra Designs Has You Covered for Fall 2017.
Boulder, CO – Sierra Designs, the Colorado-based brand known for innovative outdoor products, is proud to unveil its stellar new apparel line for Fall/Winter 2017. This robust collection combines Sierra Designs’ forward-thinking design with the brand’s founding commitment to creating high quality, functional gear at prices everyone can afford. Of the...
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January 26, 2017
Southern California-Based RinseKit To Appear on ABC’s “Shark Tank”
CARLSBAD, Calif. (January 26, 2017) – RinseKit, the innovative, portable pressurized shower system, is poised to continue its significant growth trajectory as they take the stage on ABC’s popular, Emmy-Award winning “Shark Tank” program. Showcasing their revolutionary, versatile shower system in front of five of the world’s top investors and business powers, the...
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January 26, 2017
Conservation Alliance Grantees Start 2017 with Three Big Victories
Bend, Ore., January 26, 2017 – At the start of the new year, Conservation Alliance grantees delivered three major victories that protected 155,251 acres of land and 107 river miles in California and Oregon. With these successes, Conservation Alliance funding has helped save more than 50 million acres of land and...
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January 26, 2017
Hydro Flask Expands Global Presence with New Distribution In Japan
(Bend, OR) - Hydro Flask, the award-winning leader in high-performance, insulated stainless steel flasks now in the Housewares segment of Helen of Troy Limited (NASDAQ, NM: HELE), announced today it has formed a new strategic partnership with Alco International to expand into the Japanese market. Building on the brand’s growing global presence,...
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January 25, 2017
SYNC Performance Announces Two New Additions to Women’s Fall 2017 Stretch Puffy Line: SYNC Women’s Long Stretch Puffy and SYNC Women’s Puffy Vest
Vail, Colo. – January 25, 2017—SYNC Performance, makers of high quality performance apparel for the most demanding mountain athletes worldwide announced today two new additions to the Women’s Stretch Puffy line for Fall 2017; SYNC Women’s Long Stretch Puffy and SYNC Women’s Puffy Vest. Due to the success of the original Stretch...