PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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November 1, 2016
SCARPA North America retains new sales representative in south-central U.S.
BOULDER, Colo. (November 1, 2016) – Effective immediately, SCARPA North America will retain Conner Larsen to represent the brand in the south-central U.S., including: Texas, Oklahoma, Kansas, and Louisiana. Larsen joins the team as sales in the territory show strong growth and potential, among all categories – but particularly climbing, hiking, and trail...
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November 1, 2016
Hillsound Adds Three Sales Agencies to Continue Nationwide Growth
Vancouver, BC (November 1, 2016)- Hillsound Equipment- the leading producer of winter traction equipment and gaiters for urban and outdoor enthusiasts- is thrilled to announce three new partnerships with reputable sales reps in the Rockies, mid-Atlantic, and Pacific Northwest regions of the United States. With over 40 years of combined...
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November 1, 2016
G3 Hires Ski Industry Veteran Chris Clark as Sales Director
Vancouver, B.C. (October 30, 2016) – G3, manufacturer of cutting-edge backcountry ski and snowboard equipment, hired ski- and outdoor-industry veteran Chris Clark as its Sales Director, effective the week of Oct. 24. Clark comes to G3 from Outdoor Research, where he served as Director of Sales for North America. Over the...
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November 1, 2016
Elevating a Classic, Western Rise® Releases the Elkton and Bailey Performance Flannels
Telluride, CO (November 1, 2016) Western Rise, makers of advanced performance lifestyle apparel, is proud to reveal the Elkton and Bailey Performance Flannels: a modern adaptation of the tried and true favorite—the Flannel Shirt. As Western Rise continues to expand it’s line of performance-driven stylish clothing, the Elkton and Bailey Flannels stay true to...
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October 31, 2016
Gear Review for CampMaid Charcoal Chimney by Mike Shouts
You how it is when it comes to setting up a barbie: setting up the fire is a painstaking process and this handsome little guy, called Charcoal Chimney by CampMaid, is here to alleviate that ‘pain’. It is fine when you are in your backyard, but when you’re hitting up the wild,...
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October 31, 2016
Costa Sunglasses Partners with Backbone Media
DAYTONA BEACH, Fla. (October 31, 2016) – Costa del Mar, the leader in polarized sunglasses, today announces Backbone Media as its communications agency of record. The Colorado-based agency will partner with Costa for public relations and media planning and buying, concentrating on its core fishing initiatives in North America. “Backbone Media’s experience with top-tier...
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October 28, 2016
Feetures! Announces Winners of 2nd Annual “Pair Up” Sales Contest
Charlotte, NC - Feetures!, a leader in the performance sock category, has tallied the results of their 2nd annual “Pair Up” sales promotion, and is thrilled to announce the results. Nearly 50% of participating retailers achieved or surpassed the 1-to-1 sock to shoe ratio threshold and some stores more than quadrupled the national...
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October 27, 2016
Upslope Brewing Celebrates Eight Years of Beer
BOULDER, Colo. (October 27, 2016) Fresh after a win at the 2016 Great American Beer Festival, Upslope Brewing is set to commemorate nearly a decade of award-winning beer, craft brewing innovation, and outdoor adventure. On Saturday, November 5, Upslope will celebrate its eighth anniversary by hosting a party at its Flatiron Park...
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October 26, 2016
KEEN Hires Veteran Outdoor Industry Leader and Former CEO of Patagonia, Casey Sheahan as President
PORTLAND, OR. (October 26, 2016) KEEN, a privately-owned outdoor footwear company, known for its original and versatile products, announces Casey Sheahan as its next President. With a decorated career spanning more than 35 years in the outdoor, athletic, and publishing industries, Sheahan joins KEEN to lead the business as it builds for...
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October 26, 2016
Vasque’s 2017 Thru-Hike Syndicate Accepting Applications
Following another successful year on the trails, Vasque is excited to announce that the Thru-Hike Syndicate is now accepting applications for the 2017 season. The brand partner-powered ambassador program will see big changes next year as it adds another partner, LifeProof, and opens to people thru-hiking any long trail in the...