PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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December 7, 2016
Pro rider founded, all women’s avalanche clinic returns for 5th year
With the first snow dusting peaks across the country, SAFE AS clinics returns to educate and inspire female skiers and snowboarders in unique, professionally taught avalanche clinics. In its fifth year, SAFE AS is conducting four women’s specific clinics as well as its first class open to guys. On December...
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December 7, 2016
Wilderness Systems Releases New A.T.A.K. 120
GREENVILLE, S.C. (December 7, 2016) – Wilderness Systems today announced the highly anticipated release of its new compact, 12-foot A.T.A.K. 120 kayak to specialty retailers nationwide. “The A.T.A.K. 120’s new abbreviated length and increased rocker makes it the ideal compact kayak for any angler,” said Evan Lyendecker, marketing director for Wilderness Systems. “It follows in the footsteps of its...
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December 7, 2016
Sweet Protection Teams Up with Verde Brand Communications
Trysil, Norway (December 7, 2016) – Sweet Protection, developers of premium helmets, protective gear and technical clothing for the ski, whitewater and mountain bike markets, is appointing Verde Brand Communications as its public relations and communications agency of record. As the Norwegian brand prepares to set the standard for quality and protection in the North...
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December 7, 2016
Sitka Gear Selects Backbone Media as Marketing Communications Agency
BOZEMAN, Mont. (Dec. 7, 2016) – Sitka Gear, the leader in performance hunting gear, today announced Backbone Media as its communications agency of record. The Colorado-based agency will partner with Sitka for public relations efforts and media planning and buying initiatives. “Backbone’s comprehensive media experience with top-tier brands in the hunting...
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December 7, 2016
Outdoor & Sports Company Inc. Hires KGPR, Ink as PR Agency For Mountain Equipment, Bridgedale and Hilly Brands
Outdoor & Sports Company Inc. (OSC), distributor of Mountain Equipment, Bridgedale and Hilly products, has appointed KGPR, Ink to manage its public relations for all three brands. Effective immediately, KGPR, Ink will engage an integrated approach to brand communications to support consumer awareness for all three OSC brands within the...
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December 6, 2016
Astral Footwear’s Hemp Kicks Set High Standards
Asheville, NC – Continuing to push the boundaries in footwear design, Astral strengthens its commitment to the environment by bringing Cannabis Sativa, commonly known as hemp, to its 2017 performance footwear collection. Rarely seen in the outdoor performance footwear realm, Astral is setting a new environmental precedent in the industry with its collection...
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December 6, 2016
Petzl REACTIK+ Awarded Runner’s World Gear of the Year
SALT LAKE CITY, Utah (December 6, 2016) — The Petzl REACTIK+ headlamp earned a prestigious Gear of the Year award from Runner’s World for its innovative design and intelligent smartphone application. The headlamp debuts Petzl’s new smartphone application, MyPetzl Light. The app provides users with real-time battery life data, customize lighting profiles for specific activities and adjust brightness on the...
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December 6, 2016
Crescent Moon Goes All-In With New All-Foam Sports Snowshoe
Boulder, CO (December 6, 2016) Responding to the rotation of the earth and economy with innovation, Crescent Moon Snowshoes is thrilled to debut their new, all-foam sports snowshoe at the 2017 Winter Outdoor Retailer (Booth #33061) and Snowsports Industries America Shows (Nordic Center, Booth TBD). The patent pending design uses dual-density...
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December 5, 2016
Upslope Brewing Releases Additional 2016 Winter and Holiday Season Beers
Boulder, Colo. (December 5, 2016) — In addition to their Limited Release Christmas Ale, Upslope Brewing Company has released two seasonal beers just in time for the holidays. This winter, fans can enjoy the brewery’s Limited Release Oatmeal Stout as well as the very limited, barrel-aged Lee Hill Series Volume...
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December 5, 2016
KEEN Hires Footwear Operations Leader Jens Christian Meier as Executive Vice President, Global Value Supply Chain
PORTLAND, OR. (December 5, 2016) - KEEN, a values-led, privately-owned outdoor footwear company, known for its original and versatile products, announces Jens Christian Meier as Executive Vice President of its global Value Chain. Bringing more than 35 years of experience leading casual, kids, and performance footwear brands – Meier joins KEEN to...
