PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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December 5, 2016
Upslope Brewing Releases Additional 2016 Winter and Holiday Season Beers
Boulder, Colo. (December 5, 2016) — In addition to their Limited Release Christmas Ale, Upslope Brewing Company has released two seasonal beers just in time for the holidays. This winter, fans can enjoy the brewery’s Limited Release Oatmeal Stout as well as the very limited, barrel-aged Lee Hill Series Volume...
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December 5, 2016
KEEN Hires Footwear Operations Leader Jens Christian Meier as Executive Vice President, Global Value Supply Chain
PORTLAND, OR. (December 5, 2016) - KEEN, a values-led, privately-owned outdoor footwear company, known for its original and versatile products, announces Jens Christian Meier as Executive Vice President of its global Value Chain. Bringing more than 35 years of experience leading casual, kids, and performance footwear brands – Meier joins KEEN to...
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December 5, 2016
Mountain & Adventure Film Festival Features Goal Zero
LOS ANGELES – December 5, 2016 – The Mountain & Adventure Film Festival announces that 2017 Presenting Partner, Goal Zero will be featured across the festival the week of December 5th. As a part of the partnership, one eligible pass holder will win a Sherpa 100 Solar Kit from Goal Zero. The winner will...
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December 1, 2016
Vapur Co-Founder Brent Reinke named one of the most influential business leaders in the greater San Fernando Valley
Oxnard, Calif. (Dec. 1, 2016) – Brent Reinke, Co-Founder of Vapur®, the flexible, reusable anti bottle®, was named to “The Valley 200” by the San Fernando Business Journal (SFVBJ). The Valley 200 is a Special Edition of SFVBJ profiling the 200 most influential business leaders in the greater Valley region: San Fernando, Conejo,...
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December 1, 2016
MTN OPS Selects Backbone Media as Public Relations Agency
SALT LAKE CITY – MTN OPS, the leader in outdoor energy and nutrition for active hunters and anglers, today announced it has partnered with Backbone Media to manage its public relations and communications strategy. Backbone will amplify MTN OPS’ momentum in the hunting market and will expand brand awareness to the...
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November 30, 2016
RinseKit Partners with Spartan Race for End-of-Season Championship
Carlsbad, Calif. – RinseKit, the award-winning, portable, pressurized shower system, is the Official Shower Area Sponsor of the Spartan Race Los Angeles for the series’ December 10-11 end-of-season championship. The innovative product will allow muddy competitors to clean themselves after they cross the finish line during the duration of the two-day event. “RinseKit is...
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November 30, 2016
Mountain Equipment, Bridgedale and Hilly Brands Merge Distribution Channels to Create Outdoor & Sports Company
Pickering, ON (November 30, 2016) - Bridgedale, Hilly and Mountain Equipment brands are merging distribution channels to create Outdoor and Sports Company Inc. Bridgedale, a leading designer and manufacturer of outdoor and wintersports socks and Hilly, a prominent manufacturer of running socks for both urban and trail running are joining forces with...
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November 29, 2016
Daniel Carrier Adds Expertise to Far Bank Sales Team
BAINBRIDGE ISLAND, Wash. (November 29, 2016) – Far Bank Enterprises is pleased to announce it has added Daniel Carrier to its sales team as the Eastern Territory Sales Manager. Carrier comes to Far Bank from the outdoor industry with sales experience at Superfeet, Timberland, and Smartwool. He spent much of his career managing specialty outdoor retail stores, but also has experience with...
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November 29, 2016
REC Act Passed in Senate; Headed to President’s Desk for Signature
In a Monday evening unanimous and bipartisan vote, the United States Senate has passed the Outdoor Recreation Jobs and Economic Impact Act. The Outdoor REC Act passed the U.S. House of Representatives two weeks ago, also with unanimous, bipartisan support. With passage in both chambers, the REC Act, introduced just a...
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November 28, 2016
Darn Tough Vermont Names John “JT” Thoubboron New Director of Customer Service
Darn Tough Vermont, the American manufacturer of the fastest growing collection of performance outdoor and lifestyle socks, welcomes John “JT” Thoubboron to the team as the new Director of Customer Service. After nearly 30 years working in the industry, JT brings extensive experience providing world-class customer service for some of...