PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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September 8, 2016
Midland Radio Partners with Backbone Media as Public Relations Agency
KANSAS CITY, Mo. (Sept. 8, 2016) - Leading two-way communications and weather radio manufacturer, Midland Radio Corporation, has selected Backbone Media to drive public relations efforts across North America. Midland Radio chose Backbone Media to help build awareness and exposure throughout the active lifestyle and outdoors markets through the agency’s relationships...
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September 8, 2016
AMGA’s 2017 Petzl Scholarship Recipient Announced
SALT LAKE CITY, Utah (September 8, 2016) — Petzl is proud to support Naz Ahmed, winner of the American Mountain Guide Association (AMGA) 2017 Petzl Scholarship. Ahmed will utilize the scholarship pursue AMGA Rock Guide Course. “We are happy to help support Naz Ahmed as she increases her skills and shares her knowledge with the climbing...
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September 8, 2016
Red Paddle Co. to Unleash the Dragon at the Surf Expo
VANCOUVER (September 8, 2016) - Red Paddle Co., have announced the launch of the world’s first Dedicated Global Team Racing Concept – the Red Dragon. Mixing the intensity of SUP racing with the camaraderie of team spirit, the four-person Red Dragon marks the evolution of competitive SUP team racing and is...
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September 7, 2016
Twenty One for 21
JACKSON, Wyo. (September 7, 2016) In mid-September, at the base of Wyoming’s legendary Jackson Hole Mountain Resort, Teton Gravity Research will premiere its new snow film, Tight Loose. The occasion celebrates not only the new film, but also the esteemed media house’s 21st year in business and its position as the...
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September 7, 2016
Upslope Brewing Company’s Lee Hill Series Volume 9 Release
BOULDER, Colo. (September 7, 2016) — Upslope Brewing Company, a nationally-decorated Boulder-based craft brewery, is announcing the availability of the ninth cellar keepsake from the Lee Hill Series, the Volume 9 Barrel Aged Dopplebock. The beer will be available tomorrow on tap and in cans at Upslope’s Lee Hill tap room in...
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September 7, 2016
Reynolds Cycling Updates Ride to Decide Demo Program for 2017
Sandy, Utah (Sept. 7, 2016) – Reynolds Cycling’s Ride to Decide demo ride program is updated moving into 2017 with benefits for both the consumer and dealer. Ride to Decide gives consumers the chance to take home a set of Reynolds premium carbon fiber wheels to try before they buy, without...
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September 7, 2016
ViewRanger Showcases New Watch App During Apple Keynote
ViewRanger, the leading outdoors discovery app, today shared the stage with Apple to launch the new Apple Watch Series 2 at the Bill Graham Civic Auditorium in San Francisco. ViewRanger’s head of design, Hannah Catmur, was invited on stage by Apple chief operating officer Jeff Williams. Catmur demonstrated how the new...
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September 7, 2016
KEEN, Inc., Announces 2016 Grantees of KEEN Effect Grant Program
PORTLAND, Ore. (September 7, 2016) – KEEN, Inc., a values led, independently-owned outdoor and lifestyle footwear brand, is dedicated to protecting and preserving access to the places we all play. Today, KEEN announces the grantees of its KEEN Effect grant program – which supports non-profits globally – and the commitment of $100,000 to support the...
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September 7, 2016
Access Fund Announces Second Round Grant Recipients for 2016
The Access Fund is pleased to announce that it has awarded $17,170 in the second round of the 2016 Climbing Conservation Grant Program. Each year the Access Fund awards up to $40,000 to local climbing communities with worthy projects that preserve or enhance climbing access in the United States. Since...
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September 6, 2016
The New Primal Adds Three New Hires to Growing Team
Charleston, SC (September 6, 2016) - The New Primal, makers of the world’s healthiest, most responsibly sourced, 100 percent grass-fed beef and free-range turkey jerky, is excited to announce the addition of three new employees to support the company’s continued growth and product line expansion. The new positions include a senior marketing...