PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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October 18, 2016
Sam Smoothy Launches Massive Front Flip and Lands Impossible Crash
JACKSON, Wyo. (October 18, 2016) While filming in the Neacola Mountains for TGR’s twenty-first anniversary film, Tight Loose, skier Sam Smoothy left all his hesitations and fear in the Southern Hemisphere, launching a massive front flip, crashing hard, and somehow also skied out of another crash later in the trip. Smoothy instantly gained...
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October 18, 2016
Colorado-based Upslope Brewing Co Wins Again at the Great American Beer Festival
BOULDER, Colo. (October 18, 2016) At the Denver-based 2016 Great American Beer Festival (GABF), Upslope Brewing and its decorated Brown Ale earned a silver medal in the American-Style Brown Ale category. This marks the Brown Ale’s third GABF award in the last five years and makes the beer the most awarded beer...
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October 18, 2016
Tailwind Nutrition is Official Hydration for New Zealand Endurance Races in 2017
Durango, CO – October 18, 2016 – The 9th annual Tarawera Ultramarathon and the Kathmandu Coast to Coast World Multi-Sport Championships, two of New Zealand’s most celebrated endurance events, will be powered by Tailwind Nutrition in 2017. Both races will offer Tailwind Nutrition on course at all aid stations. “Tailwind Nutrition is honored to be the...
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October 17, 2016
Sierra Designs Celebrates Life & Legacy of Co-Founder Bob Swanson
Sierra Designs is mourning the loss and celebrating the life of one of its original founders, Bob Swanson, who passed away last weekend. Swanson co-founded Sierra Designs in 1965 with George Marks, a friend and fellow outdoor enthusiast. The pair recognized the need for better production of high quality, practical...
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October 14, 2016
OIA’s Future Leadership Academy Honors Outdoor Legend Skip Yowell
Marking the year anniversary of his passing, the Outdoor Industry Association (OIA) honors Skip Yowell and his incredible impact on the outdoor industry through his namesake’s program, the Skip Yowell Future Leadership Academy. In August, the first Skip Yowell Future Leadership class marked their graduation from the program. They spent nine months learning...
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October 14, 2016
EORA Reports Significant Membership Growth
Asheville, NC - In early October, nine EORA Board members gathered in the historic section of Philadelphia for their annual meeting, and spent time focusing on the future and growth of the organization. Of note, EORA welcomed 75 new members in the first 9 months of 2016 — a 39%...
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October 13, 2016
Wilderness Systems Radar 115 Kayak Wins PADDLEexpo’s Coolest Product of the Show 2016 Award for ‘Kayak Fishing’ Category
GREENVILLE, S.C. (October 13, 2016) —The Wilderness Systems Radar 115 kayak earned Kayak Session‘s prestigious Coolest Product of the Show 2016 award in the “kayak fishing” category at PADDLEexpo 2016. The exceedingly versatile Radar 115 is a truly unique tri-powered kayak that can be paddled, powered by the Helix MD™ Motor Drive, or pedaled with...
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October 13, 2016
Gold’s Gym Enters Footwear Market with Vibram Partnership
Gold’s Gym, the world’s leading authority on health and fitness, has entered into a footwear partnership with global footwear company, Vibram. Gold’s Gym’s partnership with Vibram speaks to the spirit of innovation and passion for fitness that both companies share. Vibram, best known for their FiveFinger brand and premium rubber outsoles, will...
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October 13, 2016
ANDY: The Untold Story of Andy Irons
JACKSON, Wyo. (October 13, 2016) Teton Gravity Research (TGR), the global leader in action and adventure culture media, is proud to announce the release of the first teaser and Kickstarter campaign for its groundbreaking feature length documentary film, ANDY: The Untold Story of Andy Irons. The film is the life story of...
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October 12, 2016
G3 kicks off 2016/17 season with awards for backcountry-ski bindings, skis and skins
Vancouver, B.C. (Oct. 12, 2016) – G3, maker of cutting-edge backcountry ski and snowboard equipment, earned multiple awards and accolades for its Fall 2016 gear from a range of ski and outdoor publications, including Backpacker, Skiing, Transworld Snowboarding, Freeskier and Backcountry. G3 earned recognition from top ski and snowboard industry publications for products...