PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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September 7, 2016
Upslope Brewing Company’s Lee Hill Series Volume 9 Release
BOULDER, Colo. (September 7, 2016) — Upslope Brewing Company, a nationally-decorated Boulder-based craft brewery, is announcing the availability of the ninth cellar keepsake from the Lee Hill Series, the Volume 9 Barrel Aged Dopplebock. The beer will be available tomorrow on tap and in cans at Upslope’s Lee Hill tap room in...
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September 7, 2016
Reynolds Cycling Updates Ride to Decide Demo Program for 2017
Sandy, Utah (Sept. 7, 2016) – Reynolds Cycling’s Ride to Decide demo ride program is updated moving into 2017 with benefits for both the consumer and dealer. Ride to Decide gives consumers the chance to take home a set of Reynolds premium carbon fiber wheels to try before they buy, without...
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September 7, 2016
ViewRanger Showcases New Watch App During Apple Keynote
ViewRanger, the leading outdoors discovery app, today shared the stage with Apple to launch the new Apple Watch Series 2 at the Bill Graham Civic Auditorium in San Francisco. ViewRanger’s head of design, Hannah Catmur, was invited on stage by Apple chief operating officer Jeff Williams. Catmur demonstrated how the new...
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September 7, 2016
KEEN, Inc., Announces 2016 Grantees of KEEN Effect Grant Program
PORTLAND, Ore. (September 7, 2016) – KEEN, Inc., a values led, independently-owned outdoor and lifestyle footwear brand, is dedicated to protecting and preserving access to the places we all play. Today, KEEN announces the grantees of its KEEN Effect grant program – which supports non-profits globally – and the commitment of $100,000 to support the...
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September 7, 2016
Access Fund Announces Second Round Grant Recipients for 2016
The Access Fund is pleased to announce that it has awarded $17,170 in the second round of the 2016 Climbing Conservation Grant Program. Each year the Access Fund awards up to $40,000 to local climbing communities with worthy projects that preserve or enhance climbing access in the United States. Since...
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September 6, 2016
The New Primal Adds Three New Hires to Growing Team
Charleston, SC (September 6, 2016) - The New Primal, makers of the world’s healthiest, most responsibly sourced, 100 percent grass-fed beef and free-range turkey jerky, is excited to announce the addition of three new employees to support the company’s continued growth and product line expansion. The new positions include a senior marketing...
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September 6, 2016
Big Agnes and Honey Stinger to Relocate to Larger Steamboat Springs Headquarters
(STEAMBOAT SPRINGS, Colo.) Sept. 6, 2016 – Long-time outdoor brands Big Agnes and Honey Stinger will finally join office operations under one roof in Steamboat Springs. For years, the sister companies have looked to consolidate several office spaces located throughout town to one larger location. Located within minutes of Steamboat Ski Area, the Yampa River...
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September 2, 2016
Packing It Out Team Inspires Colorado Cleanup
Inspired by the efforts of the Packing It Out team, two hikers attempting to pick up every piece of trash along the Pacific Coast Trail, members of the Exxel Outdoors Outdoor Performance Group took on a major cleanup effort of their own this week in Colorado. The group, which includes Sierra Designs (a proud...
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September 1, 2016
Outdoor Industry Association Launches New Sustainable Business Website Enhancements
(Boulder, Colo.) September 1, 2016 – Outdoor Industry Association (OIA) recently launched a new and enhanced sustainable business section on its website. Dedicated to providing information on priority sustainability topics, the enhancements and user-friendly format offer deep insight, while helping industry professionals easily access the tools and resources designed to improve supply...
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September 1, 2016
Confluence Outdoor Leads New Watersports Wave at Surf Expo 2016
GREENVILLE, S.C. (September 1, 2016) – Confluence Outdoor, the parent company of eight premier watersports brands, will lead Surf Expo’s expansion into the kayak, canoe and paddle markets. Wilderness Systems kayaks and accessories, Perception and Dagger kayaks, Adventure Technology paddles, and Harmony accessories will be at booth #2242. Boardworks, makers of leading surf and stand up paddleboards, will be at booth #2042....