PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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August 18, 2016
Upslope Brewing Company Announces Limited Release Collaboration Beer
BOULDER, Colorado (August 18, 2016) — Upslope Brewing Company, a nationally-decorated Boulder-based craft brewery, is proud to reveal its limited edition Experimental Hop IPA in collaboration with the REEL ROCK Film Tour. For the past 11 years, the REEL ROCK Film Tour has defined the standard for climbing films with its...
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August 18, 2016
COBI “Connected Biking” System Fully Integrates Cycling Data with Apple Health App
FRANKFURT, Germany (Aug. 18, 2016) – COBI, the first integrated system to connect your bike with your smartphone, now fully syncs cycling data from the COBI app for iOS with the Apple Health app. The easy-to-read dashboard that previously included health and fitness data now automatically keeps track of the cycling distance and duration for all...
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August 18, 2016
Electric Kicks Off Legends of the Volt Tour
Electric announces that its coast-to-coast Legends of the Volt Tour is under way. A mobile retail showroom has been created to show Electric’s commitment to local retail across the country and celebrate the brand’s return to independence. The Legends of the Volt Tour will offer coastal communities the opportunity to engage with...
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August 17, 2016
Supconnect Awards Boardworks Muse ‘Best Overall SUP’ for 2016
CARLSBAD, Calif. (August 17, 2016) — Boardworks, the manufacturer of high-performance surfboards, standup paddleboards, paddles, and accessories, received a prestigious 2016 Supconnect Editor’s Choice Award for ‘Best Overall SUP’ for the Muse 10’6”. The win comes on the heels of Supconnect’s 2015 Gear of the Year awards for Boardworks’ exceptional Sirena and Joy Ride Flow. Boardworks designed all...
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August 16, 2016
Adaptive Athletes to Compete in World T.E.A.M. Sports’ Adventure Team Challenge New York
Harris, New York – National non-profit World T.E.A.M. Sports’ popular Adventure Team Challenge New York returns to Harris and the grounds of The Center for Discovery September 8-9. Bringing together teams of developmentally-disabled athletes and able-bodied coaches, the annual outdoor sporting event features bicycling, water sports, mountain climbing, geocaching, and a multi-activity obstacle course. “World...
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August 15, 2016
Tepui Tents Puts Rooftop Tent Category on the Map with Six Awards at 2016 Outdoor Retailer Summer Market
SANTA CRUZ, Calif. (August 15, 2016) — In only its second year as an exhibitor at Outdoor Retailer Summer Market (ORSM), Tepui Tents, a leading innovator in rooftop tents and shelters, collected six editorial awards and accolades from major media outlets, including Popular Mechanics, Outside, Gear Junkie, Men’s Journal, The Manual and Elevation Outdoors. Each...
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August 15, 2016
MUNK PACK®, Growth Leader in Cereal Category, Announces Momentum and New OATMEAL FRUIT SQUEEZE™ Flavor—Maple Pear Quinoa
(Greenwich, CT – August 15, 2016) – Driving growth in the cereal aisle, MUNK PACK® is excited to introduce a new flavor—Maple Pear Quinoa—to its popular line of Patent Pending, ready-to-eat OATMEAL FRUIT SQUEEZE™ snacks. Introducing New Flavor—Maple Pear Quinoa Packed with wholesome superfoods, like omega-3 rich flax and fiber and protein rich...
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August 15, 2016
Feetures! “Pair Up” Sales Contest Returns with Exciting New Incentives for Retailers
Charlotte, NC - Feetures!, a leader in the performance sock category, is excited to be re-launching their “Pair Up” sales contest this September following a successful debut in 2015. The promotion was developed to provide a fun, innovative incentive for run specialty retailers and associates to improve their customers’ in-store...
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August 12, 2016
Canoe & Kayak Names Dagger Athlete Adriene Levknecht Female Paddler of the Year 2016
GREENVILLE, S.C. (August 11, 2016) – Dagger is proud to announce that Canoe & Kayak Magazine awarded Dagger Pro Team Athlete Adriene Levknecht with Female Paddler of the Year for 2016. The 28-year-old female paddler is one of the top athletes, male or female, in the largely male-dominated sport of whitewater. “I am honored to win this award and feel grateful to...
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August 11, 2016
Upslope Brewing Company’s Limited Release Pumpkin Ale Returns for the Fall
BOULDER, Colo. (August 11, 2016) — Upslope Brewing Company, a nationally-decorated Boulder-based craft brewery, is proud to unveil its Limited Release Pumpkin Ale in 12-ounce four-packs for the first time this 2016 fall season. Upslope’s award-winning Pumpkin Ale (2011 Great American Beer Festival gold medal winner in the Field and Pumpkin...