PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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August 11, 2016
Seirus Innovation Taps Terra PR For Media Relations
Poway, CA (August 11, 2016) – Seirus Innovation, makers of patented snow sports and sun protection accessories, has hired Terra Public Relations to manage its public relations and strategy in North America. “Over the past 30 years, Seirus has grown to accommodate a wide variety of consumers, and we need a...
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August 9, 2016
MYSTERY RANCH Raises Over $1200 for Access Fund at Outdoor Retailer
Bozeman, MT. (August 9, 2016) – MYSTERY RANCH, an industry-leading pack company, focused on function, comfort, quality, and durability, celebrates another successful Outdoor Retailer Summer Market trade show, at which the company raised over $1200 for the Access Fund and the newly debuted Stein 62 backpack earned the Gear Junkie’s...
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August 9, 2016
Chaco Adds Embroidery and New Products To Customizable Footwear Program
ROCKFORD, Mich. (August 9, 2016) – Chaco is adding two major updates to its popular MyChacos custom footwear program. First introduced in 2012, the personalization program allows consumers to design their sandals and flips with a choice of webbing styles, colors, logos, outsole options, and more. “We’re excited to add even more options...
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August 8, 2016
Eagle Creek Rolls Out Pack-2-School Campaign
Creating connections to reach new markets and grow existing channels, Eagle Creek is rolling out a Pack-2-School campaign for Fall 2016. Focusing on college age students, the campaign seeks to expand market penetration by relating to the experiences of millennial consumers. The Pack-2-School campaign will micro-target students who encompass the...
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August 5, 2016
Cooperative Athletes Complete World T.E.A.M. Sports’ Coastal Team Challenge
Traveling 16 nautical miles by sea kayak along Long Island, New York’s southern coast, 16 developmentally-disabled athletes teamed with 16 able-bodied coaches successfully finished national non-profit World T.E.A.M. Sports’ August 2-3 Coastal Team Challenge. “Coastal Team Challenge was a tremendous success,” said Alex Rohman of TimeCapital, who directed the event...
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August 5, 2016
AMGA Welcomes New Partner Entre-Prises
Boulder, Colo. (August 5, 2016) – American Mountain Guides Association (AMGA) announces its newest partner, Entre-Prises, the world leader in custom climbing walls and climbing holds. On behalf of AMGA, Entre-Prises will gain better mind share with aspiring guides and mountaineers. Entre-Prises will benefit from AMGA’s education-oriented best practices and collaboration with...
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August 4, 2016
KEEN, Inc., Hires Footwear Industry Veteran John Eberle as GM of Outdoor, Lifestyle, and Kids
PORTLAND, Ore. (August 4, 2016) – KEEN, Inc., a values led, independently-owned outdoor and lifestyle footwear brand known for its original and versatile products, expands its depth of footwear industry experience and knowledge with the hire of John Eberle as the brand’s first-ever GM, Outdoor. With a decorated career in the industry for...
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August 4, 2016
Leading Utah & US Businesses Show Strong Backing for a Bears Ears National Monument During Outdoor Retailers Show
Salt Lake City, UT (August 4th, 2016) – Fifteen leading companies attending the Outdoor Retailer Show, many from Utah, expressed support for a national monument designation for the Bears Ears area in the southeastern part of the state. High-profile brands in action sports, health and outdoor recreation gathered for a press conference Thursday,...
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August 2, 2016
Wilderness Systems Debuts New Accessories for Kayak Anglers
GREENVILLE, S.C. (August 2, 2016) – Wilderness Systems, the industry leader in kayak fishing innovation, today introduces an extensive array of new accessories designed to elevate kayak anglers’ experiences on the water. “Wilderness Systems is committed to providing our customers with new ways to customize and outfit our kayaks to meet the...
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August 1, 2016
Peak Design, Mizu, and 1% For The Planet Present “The New Success” | OR DAY 2
Peak Design, Mizu, and One Percent For the Planet are proud to present The New ‘Success’ — how to be impactful and profitable at the same time, and why we need to redefine success for outdoor brands. Capitalism and conservation: thanks to a new wave businesses and orgs, these two forces are no...