PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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June 1, 2016
Steamboat Stinger Announces New and Improved Race Course
STEAMBOAT SPRINGS, Colo. (June 1, 2016)—Living up to its nickname “Bike Town USA” Steamboat, Colorado, has been busily building new mountain bike trails for the past several years. The 6th annual Steamboat Stinger races are excited to take advantage of the newly completed trails on Emerald Mountain, adjusting its singletrack mountain bike...
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May 27, 2016
Urban Trails Offered as Solution to America’s Physical Inactivity
SILVER SPRING, MD – May 27, 2016 – At a media event on Capitol Hill yesterday, American Hiking Society released a report supporting the creation of trails, especially in urban areas where 81% of Americans live, as a way to address the many health issues facing the American public due to physical inactivity. The existence...
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May 27, 2016
The North Face Announces Key Leadership Changes at Sales Agency Partner
Alameda, CA – The North Face today announced Ed LaJoy, Principal of The Skylark Group, brand sales agency partner for the Rockies territory, is retiring. Kari Larsen, employed with The Skylark Group for more than 13 years, is assuming responsibilities for LaJoy under the newly formed Summit Sales Group. LaJoy most...
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May 26, 2016
Granite Gear Debuts Crown2, The Next Step in Customizable Ultralight Backpacking
Two Harbors, MN — May 26, 2016 — Five years after the release of the award-winning Granite Gear Crown VC 60, The Crown2, its new and improved successor, will offer thru-hikers the next level of ultralight comfort and adjustability. The Crown2 boasts Granite Gear's patent-pending, fully customizable RE-FIT hip belt, which was...
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May 26, 2016
Electric Named Outside Gear of the Year Award Winner for Second Year in a Row
San Clemente, California (May 26, 2016) –Electric has made history, becoming the first company to receive Outside’s Gear of the Year Award two years in a row for the same category. The new Stacker, Electric’s most technically advanced frame to date, was chosen as the best of new sunglasses for 2016. “The Stacker represents a commitment to...
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May 26, 2016
Hiking – Healthcare in Hightops
SILVER SPRING, MD-May 26, 2016—In a just-released report, Hiking Trails in America: Pathways to Health, American Hiking Society cites the critical need to make getting healthy fun so that people stick with it not just until they drop a few pounds but for a lifetime. With only 1 out of 5...
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May 26, 2016
Eagle Creek Wins Best In Class Award From The Gear Institute
Known for innovation, quality construction and durability, Eagle Creek travel gear is proud to receive a Best In Class Award from The Gear Institute for the Gear Warrior™ 32 from the newly redesigned Outdoor Gear line of luggage. The honor shows that quality and versatility can come in big packages....
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May 25, 2016
John Sears of Gregory Packs earns SGB ‘40 Under 40’ leadership award
SALT LAKE CITY, Utah – John Sears, Vice President of Design and Development at Gregory Mountain Products, a global leader in backpacks and adventure travel gear, was named this month to the Sporting Goods Business (SGB) ’40 Under 40’ leadership list. The award is given each year to 40 of the most...
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May 25, 2016
The Conservation Alliance Announces Two New Board Members
Bend, Ore. – The Conservation Alliance board elected Kirsten Blackburn, Marketing Manager at KEEN, Inc., and Deven Clemens, Senior Director of Corporate Finance at Clif Bar & Company to serve on the organization’s board of directors. Both Blackburn and Clemens fill vacancies created when other directors left the board prior to...
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May 24, 2016
Sierra Designs Welcomes New Product Development Team Member
Sierra Designs, a heritage outdoor brand with more than 50 years of experience creating groundbreaking products, is proud to announce the newest member of its New Product Development and Innovation team, Stephen Barnes. Barnes is a longtime veteran of the outdoor industry who will drive growth through pioneering product creation....