PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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July 13, 2016
Royal Robbins® Launches Clothing Recycling Initiative
SAN FRANCISCO, Calif. (July 13, 2016) — Returning to the company’s roots built upon environmental reverence and safekeeping, Royal Robbins takes a stance against sending clothing to landfills. With fast fashion taking a heavy toll on the planet, Royal Robbins’ new Royal’s Rewear Program encourages consumers to buy high quality, durable clothing made to last while...
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July 13, 2016
KEEN, Inc. Welcomes Industry Veteran Tyler LaMotte as VP of Brand Marketing
PORTLAND, Ore. (July 13, 2016) – KEEN, Inc., a values led, independently-owned outdoor and lifestyle footwear brand known for its original and versatile products, welcomes Tyler LaMotte as the company’s first-ever global Vice President of Brand Marketing. Bringing years of industry experience and a proven track record of successful brand marketing, LaMotte will lead...
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July 13, 2016
Icebug Debuts New Everyday Collection for Spring 2017
Bellingham, WA (July 13, 2016 )- Icebug is proud to debut their new Everyday footwear collection for spring 2017. Focusing on comfort and style with great lifestyle wearability, this collection is designed to handle everything from light day hikes to the walking the city streets. Fun, fashionable designs paired with premium...
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July 12, 2016
PMI Stanley Brand Names Lisa Wood New Marketing Director
SEATTLE, WA (July 12, 2016) – Pacific Market International (PMI) is pleased to announce the hire of Lisa Wood as the STANLEY brand’s marketing director. From the brand’s US headquarters in Seattle, Wood will help solidify the strong foothold the Stanley brand has created within existing markets while also driving growth and expansion...
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July 12, 2016
Setton Farms Premium Quality Pistachio Berry Blend Nominated for New Product Award
Terra Bella, CA (July 12, 2016) - Setton Pistachio of Terra Bella, Inc., the nation’s second largest pistachio grower and processor and maker of Setton Farms Pistachio Chewy Bites based in California’s Central Valley, is excited to announce its new, premium quality Pistachio Berry Blend has been nominated for the New...
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July 11, 2016
Fishpond Brings Function and Style to 2017 Product Line
DENVER (July 11, 2016) – Well-respected fly fishing and outdoor brand Fishpond continues to break barriers in design and function with its 2017 product introductions. Debuting July 13-15 at the International Fly Tackle Dealer show in Orlando at booth 433, Fishpond will bring its new products to market in fall 2016. Creating products...
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July 11, 2016
Bigfoot’s Back with Headsweats’ Expanded Bigfoot Performance Trucker Collection
Cincinnati, OH - If Bigfoot wants to protect his elusive reputation, he’ll have to watch his hairy back. Headsweats, the leading manufacturer of performance headwear for runners and athletes is letting fans take their hunt for Sasquatch from the trails to town with an expanded collection of performance truckers featuring...
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July 11, 2016
Morakniv Introduces Its Next Generation of Knives
Morakniv®, which has been creating quality Swedish knives since 1891, is proud to introduce a new generation of knives, expertly crafted to handle any outdoor task. The Eldris and Kansbol follow the Garberg in a new series named after places in and around Mora, Sweden that inspire the heritage brand. These highly anticipated...
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July 11, 2016
Mountainsmith Named Big City Mountaineers Corporate Partner
Golden, CO (July 11, 2016) – Mountainsmith—craftsmen of iconic backcountry equipment and recreational outdoor gear—announces their renewed partnership of Big City Mountaineers, a Golden, CO based organization focused on mentoring under-served urban youth through wilderness mentoring expeditions that instill critical life skills. Mountainsmith has donated an arsenal of Pyrite 7075 trekking poles in...
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July 8, 2016
Tepui Tents Launches Hard-Shell, Rack-Ready Rooftop Tent
SANTA CRUZ, Calif. (July 8, 2016) — Tepui Tents, a leading innovator of rooftop tents and shelters, introduces its first hard-shell tent, the White Lightning, a first-to-market rooftop tent with an integrated roof rack system. Tepui Tents has specialized in rooftop tents since 2010, focusing on rugged two, three and four-person...