PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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June 29, 2016
American Hiking Society Receives The North Face 2016 Explore Fund Grant
SILVER SPRING, MD- June 28, 2016 –American Hiking Society (AHS) is proud to announce The North Face awarded a 2016 Explore Fund grant in support of Volunteer Vacations, a trail stewardship program that engages individuals, families, and communities through recreation, conservation, and historic preservation of America’s hiking trails and public lands....
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June 29, 2016
Intova Introduces New Marine Grade Action Cameras
Intova continues its tradition of creating innovative products for every adventure with the addition of two new marine grade action cameras. The X2 and HD2 both offer high quality video and photo capabilities in a rugged and compact package. These cameras are the first in their class to offer a built-in...
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June 29, 2016
Sierra Designs Introduces New Skurka Collection
Sierra Designs continues to push ahead and inspire new adventures with a limited edition collection developed with National Geographic and Outside magazines’ “Adventurer of the Year,” Andrew Skurka. At just 35 years old, Skurka has hiked more than 30,000 miles – the equivalent of traveling around the world one and a half times. These products...
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June 29, 2016
Vibram USA Launches FiveFingers Brand Ambassador Program
June 29, 2016 (CONCORD, Mass.) – Vibram®, the worldwide leader in high performance soles and creator of the Vibram FiveFingers® articulated toe shoe, today announced that it is launching a FiveFingers brand ambassador program. “From adventurists to photographers, from powerlifters to authors, the Vibram FiveFingers community of brand ambassadors challenges the norm...
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June 29, 2016
Black Diamond Equipment Anchors Spring 2017 Collection in Climbing and Lighting
June 29, 2016 (Salt Lake City) -- Black Diamond Equipment®, a global innovator in climbing, skiing, mountain sports equipment and apparel, today unveiled its spring 2017 line-up of new and improved equipment and apparel. The focus on climbing is stronger than ever, with a selection of gear that addresses both indoor and...
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June 28, 2016
VOORMI® Unveils Dual Surface™ UL Technology
Pagosa Springs, CO (June 28, 2016) — VOORMI®, an innovator of domestically sourced Precision Blended Wool fabrics and apparel, is proud to unveil DUAL SURFACE™ UL Precision Blended Wool Technology. This technology, a key building block of the new All-Season Lightweight Collection by VOORMI, leverages the brand’s precision blending capabilities...
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June 28, 2016
Haibike Partners with Coastal Racing GNCC Race Team
SIMI VALLEY, Calif. (June 28, 2016) – Haibike, the pioneering German electric bike brand has teamed up with The Coastal Racing team. ATV, UTV and dirt bike team riders will be using Haibike high performance e-bikes at Grand National Cross Country (GNCC) series events. GNCC Racing is America’s premier off-road racing series featuring...
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June 28, 2016
UCO Announces Revolutionary Strikable Fire Starter
UCO, the Washington manufacturer of essential outdoor lighting accessories, has developed a greener way to light a fire. UCO’s SweetFire is an innovative new strikable fire starter made from a sugarcane by-product called bagasse. This incredible material produces fewer greenhouse gas emissions when burned than are absorbed by the plants...
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June 28, 2016
Strafe Appoints rygr Public Relations Agency of Record
ASPEN, Colo. (June 28, 2016) — Strafe, a technical apparel brand inspired by the pursuit of mountain adventure, partners with integrated marketing agency rygr to lead the brand’s public relations initiatives. “Strafe is growing at a tremendous rate right now,” says Pete Gaston, co-founder and president of Strafe. “I’m very excited...
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June 23, 2016
Astral Lights Up Trail Shoe Market in Spring 2017
June 23, 2016 – Asheville, NC – The trails are about to make a new best friend. Astral’s new TR-1 Series represents a fresh generation of lightweight, performance trail shoes that feature Astral’s coveted G® rubber outsoles, Balanced Geometry™ Midsoles, and Astral’s ingenious Top Shank™ that reduces foot fatigue while allowing maximum trail conformity...