June 9, 2016

Popticals Launches Premium Sports Sunglasses That Extend From a Portable Size Using Innovative New Technology

St. Louis (2016) – New eyewear company Popticals® debuts a revolutionary new line of portable, pop-out sports sunglasses that will change the way athletes and outdoor enthusiasts think about their sunglasses. Using their patented design, Popticals builds portable, high-performance sports sunglasses with a convenient, safe way to store them when they’re not...

June 8, 2016

Ibex Announces New Retail Store in Denver

White River Junction, VT (June 8, 2016) — Ibex Outdoor Clothing heads to the Rocky Mountains and will open its third brick-and-mortar retail storefront this Fall in Denver’s Cherry Creek Shopping Center. Ibex’s new 1,500-square-foot store will be located in Denver’s bustling Cherry Creek Shopping Center. Just three and a half miles from...

June 7, 2016

Dagger and Adventure Technology support GoPro Mountain Games

GREENVILLE, S.C. (June 6, 2016) – Dagger and Adventure Technology are heading back to Vail, Colo. this year to support their pro team athletes at the 2016 GoPro Summer Mountain Games. Competitors from both teams will be participating in the Steep Creek Championship, Freestyle Kayak, Downriver Sprint, and 8-Ball Race. Dagger, the premier designer and manufacturer...

June 7, 2016

Outdoor Industries Women’s Coalition Announces Second Annual Pitchfest Finalists

BOULDER, Colo., June 7, 2016 - The Outdoor Industries Women’s Coalition (OIWC), the only organization focused on the inclusion of women in the outdoors from participant to CEO, has announced eight finalist for its second annual Pitchfest being held prior to Outdoor Retailer Summer Market on Tuesday, August 2 in Salt Lake City. Each...

June 7, 2016

Headsweats Supports U.S. Adventure Racing Champion Team Tecnu for 6th Year

Headsweats, the leading manufacturer of performance headwear for runners and athletes, is thrilled to announce their renewed sponsorship of the Tecnu Extreme Adventure Racing team.  Now in their 6th year of partnership with Team Tecnu, Headsweats will provide headwear for the 6-person team as they tackle the most extreme adventure races...

June 7, 2016

Call for Submissions to the 2017 Mountain & Adventure Film Festival is open

Attention Filmmakers and Outdoor Brands who make and/or sponsor films. Film Festival Flix is excited to announce that the call for submissions to the 2017 Mountain & Adventure Film Festival is now open. The festival will take place online from February 16th - March 19th, 2017. Pass holders will have 24 hour a day, on demand...

June 7, 2016

Icebug Footwear Hires Green River Sales Group

Bellingham, WA (June 7th, 2016) - Icebug footwear is pleased to announce that they are expanding their sales representation with the hiring of Green River Sales, to cover CO, MT, UT, WY, NE, and NM. Located in Golden, Colorado, Green River Sales is headed by John McDonnell and Patrick Davis, who...

June 6, 2016

Sharkbanz Partners with MODOM SURF to Unveil First Shark Deterrent Leash for Surfers

Charleston, SC (June 6, 2016) – Sharkbanz, makers of magnetic shark repellent technology, is excited to announce its partnership with Australian surf company MODOM SURF. The two companies joined forces to launch the first-ever shark deterrent surfboard leash. The Shark Leash by MODOM features Sharkbanz patented magnetic technology integrated into the leash’s cuff to...

June 6, 2016

Three-day Mountain & Adventure Film Festival Gathering near Big Bear, CA announced

Film Festival Flix CEO, Benjamin Oberman, officially announced the Mountain & Adventure Film Festival's first 3 day, live event, MAFF Gathering. The MAFF Gathering will take place October 7th - 9th, 2016 in Big Bear CA, approximately 1.5 hours East of Los Angeles and an hour West of Joshua Tree. "We love film festivals"...

June 5, 2016

Sierra Designs Unveils Reinvigorated Brand Strategy

Sierra Designs, a heritage outdoor brand that has been creating groundbreaking products for more than 50 years, is pushing ahead with a reinvigorated brand identity and powerhouse management team. Eric Greene, formerly Kelty’s general manager, has taken the reins as GM and division vice president of the recently formed Exxel Outdoor...