June 3, 2016

Chaco Launches Third Annual Summer Event Tour

ROCKFORD, Mich. (June 3, 2016) – Chaco is on the road for its “Z The World Tour,” a summer-long trip with stops at some of the country’s biggest and best outdoor events and festivals. The tour kicked off at Dominion Riverrock on May 20-22 and made a second stop at a new-to-the-tour venue, Boston Calling on May 27-29. At each...

June 2, 2016

GU Energy Labs Teams Up with Verde Brand Communications

Berkeley, Calif. (June 2, 2016) – GU Energy Labs announces Verde Brand Communications as its public relations agency of record. Verde will work with GU to help athletes unlock the power of nutrition planning to fuel breakthrough performances in endurance activities and beyond. “Like our team at GU, Verde is a group of motivated...

June 2, 2016

A Summer Adventure Awaits

Golden, CO – With summer just getting under way, American Hiking Society has just the thing to get everyone out of the house and having fun: National Trails Day®. This Saturday, June 4, is American Hiking Society’s National Trails Day, when hundreds of thousands of individuals will be going on...

June 1, 2016

NOSO Puffy Patches Launch for Summer 2016

Jackson, WY (June 1st, 2016) – NOSO is proud to launch NOSO Puffy Patches for summer 2016, using a combination of crowdfunding and direct retailer outreach to make the patches accessible to the widest range of consumers, just in time for the biggest outdoor season. Based in Jackson, Wyoming, and...

June 1, 2016

Sciessent’s LAVA XL™ Becomes First ECO PASSPORT by OEKO-TEX® Certified Product in U.S.

Wakefield, Mass. - Sciessent today announced that Lava XL, a next generation odor control technology, has been awarded the ECO PASSPORT by OEKO-TEX® certification. OEKO-TEX® sets standards and evaluates products for potentially harmful substances. ECO PASSPORT helps brands achieve or maintain a high standard for health and human safety by assisting in the sourcing and use...

June 1, 2016

Katadyn® Launches Its Smallest, Most Compact Water Filter

Minneapolis, Minn. (June 1, 2016) — Katadyn is proud to announce the launch of its latest addition, the BeFree™. An integrated microfilter and flexible soft flask for backcountry and urban travel. The Swiss leaders in water filtration and purification partnered with SoftFlask™ technology leader Hydrapak® for an ultra-light .6L water filtration system. “Katadyn is a name...

June 1, 2016

Steamboat Stinger Announces New and Improved Race Course

STEAMBOAT SPRINGS, Colo. (June 1, 2016)—Living up to its nickname “Bike Town USA” Steamboat, Colorado, has been busily building new mountain bike trails for the past several years.  The 6th annual Steamboat Stinger races are excited to take advantage of the newly completed trails on Emerald Mountain, adjusting its singletrack mountain bike...

May 27, 2016

Urban Trails Offered as Solution to America’s Physical Inactivity

SILVER SPRING, MD – May 27, 2016 – At a media event on Capitol Hill yesterday, American Hiking Society released a report supporting the creation of trails, especially in urban areas where 81% of Americans live, as a way to address the many health issues facing the American public due to physical inactivity. The existence...

May 27, 2016

The North Face Announces Key Leadership Changes at Sales Agency Partner

Alameda, CA – The North Face today announced Ed LaJoy, Principal of The Skylark Group, brand sales agency partner for the Rockies territory, is retiring. Kari Larsen, employed with The Skylark Group for more than 13 years, is assuming responsibilities for LaJoy under the newly formed Summit Sales Group. LaJoy most...

May 26, 2016

Granite Gear Debuts Crown2, The Next Step in Customizable Ultralight Backpacking

Two Harbors, MN — May 26, 2016 — Five years after the release of the award-winning Granite Gear Crown VC 60, The Crown2, its new and improved successor, will offer thru-hikers the next level of ultralight comfort and adjustability. The Crown2 boasts Granite Gear's patent-pending, fully customizable RE-FIT hip belt, which was...