April 5, 2016

Suunto Launches Traverse Alpha Watch Purpose-built for Hunters and Anglers

OGDEN, Utah (April 5, 2016) — Suunto, a global leader in sports precision instruments, unveils the Traverse Alpha watch, featuring automatic shot detection, GPS/GLONASS navigation and scratch-resistance sapphire crystal glass. Available at specialty hunting and fishing retailers and online at suunto.com, the feature-rich, super durable Alpha Traverse lasts as long as...

April 5, 2016

Vibram Named Official 2016 Footwear Partner of Vail Resorts

CONCORD, Mass. (April 5, 2016) — Vibram®, the worldwide leader in high performance soles and producer of Vibram FiveFingers® and other premium rubber products, announces its partnership with Vail Resorts, Inc. as its official footwear partner. “Vibram strives to deliver the highest quality products on the market”, said Michael Gionfriddo, president and CEO of...

April 2, 2016

Astral Road Warrior Embarks on ‘Shoe the People’ Tour

Asheville, NC — Apr 1, 2016 - Astral will launch their seasoned Road Warrior, Gabe Latini, into the East Coast festival scene for this year’s ‘Shoe the People’ Tour. Cruising around in the Astral Chevy 3500 van, Gabe will be introducing festival-goers to Astral footwear; shoes created with outdoor nature enthusiasts in...

March 31, 2016

The Conservation Alliance Announces 2nd Annual ‘We Keep It Wild Campaign’

BEND, Ore. (March 31, 2016) — The Conservation Alliance, whose mission is to engage businesses to fund and partner with organizations to protect wild places for their habitat and recreation values, is thrilled to announce its second annual #WeKeepItWild campaign with 12 partnering member companies hosting promotional sales in April to directly benefit...

March 31, 2016

With Aero Disc Brake Now Shipping, Reynolds Cycling Boasts Greatest Offering of Road Disc Brake Wheels

After being debuted in 2015, Reynolds Cycling now has a clincher, tubeless clincher, and tubular road disc wheel available to consumers for any type of riding imaginable. Most recently available to consumers is the company’s 46 Aero Disc Brake, a wheel designed to give a rider aerodynamic advantage with the added benefit of disc brakes...

March 30, 2016

PeopleForBikes Departs Asheville Today for 400-mile Ride on Atlanta

Asheville, NC (March 30, 2016)— This morning, PeopleForBikes and 30 riders pedaled east out of Asheville, North Carolina to begin a four-day awareness and fundraising bicycle tour. The PeopleForBikes Ride on Atlanta (ROA) celebrates bike riding in the Southeast and aims to make it better. Six-time NASCAR Sprint Cup Champion, Jimmie Johnson, along with...

March 30, 2016

Hyperlite Mountain Gear to Launch Volume-Optimizing, Stackable Pack Pods

March 30, Biddeford, ME: In early April, Hyperlite Mountain Gear will launch volume-optimizing and stackable Pack Pods, a key lightweight organizational and weatherproofing tool for extended backpacking or multi-discipline adventures. “The key to optimization begins with organization,” says CEO Mike St. Pierre. “I needed to carry an abundance of food...

March 30, 2016

Hydro Flask Appoints Industry Leader Phyllis Grove as Vice President of Marketing and E-commerce

Bend, OR (March 30, 2016) – Hydro Flask, the award-winning leader in high-performance, insulated stainless steel flasks now in the Housewares segment of Helen of Troy Limited (NASDAQ, NM: HELE), announced the addition of Phyllis Grove as Vice President of Marketing and ecommerce. Grove brings over 30 years of marketing experience...

March 30, 2016

Public Lands Alliance Awards Vapur for Environmental Efforts

Oxnard, Calif. (March 30, 2016) – Vapur®, manufacturer of the flexible, reusable Anti-Bottle®, has been awarded the coveted Public Lands Alliance Corporate Stewardship Award for their work on the Bryce Canyon National Park Hydration Program. Vapur was one of two corporations awarded at the March 9 Public Lands Alliance Convention. The Bryce Canyon...

March 29, 2016

The Conservation Alliance Contributes $790,000 in Grants to 20 Organizations

Bend, Ore., March 29, 2016 – The Conservation Alliance sent grants totaling $790,000 to 20 organizations working to protect wild places throughout North America. The donations mark The Conservation Alliance’s first funding disbursal for 2016. The Conservation Alliance has more than 190 member companies who care passionately about protecting wild places for their...