PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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March 25, 2016
Mammut North America Named Official Apparel Sponsor of Steph Davis
Williston, VT (March 25, 2016) – Mammut, the Swiss quality providers of alpine gear and apparel, extends their relationship with rock climbing athlete Steph Davis to include apparel. Since 2007, Mammut has served as Steph’s hardgoods sponsor, and now the brand’s sponsorship has grown to include both technical hardgoods and apparel. Based in Moab,...
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March 24, 2016
Stio’s Spring 2016 Line is Built for the Alpine Athlete
JACKSON, Wyo. (March 24, 2016) — As springtime approaches in the Tetons, Jackson Hole apparel company Stio® looks forward to corn skiing, mountain biking and trail running. This spring, the company introduces a fresh collection with essentials to equip each activity of the mountain athlete’s active lifestyle. Leading the spring line is...
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March 24, 2016
Petzl RopeTrip 2016 Headed to USA
SALT LAKE CITY, Utah (March 24, 2016) — In April 2016, rope access specialists will descend on the Petzl Technical Institute (PTI) in Salt Lake City, Utah to compete in the third edition of the Petzl RopeTrip. The April 1-4, 2016 event is a not-to-be missed international competition and symposium where rope access...
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March 24, 2016
All Good Launches New User-Enhanced Website and Updated URL AllGoodProducts.com
Morro Bay, CA— All Good, makers of organic skincare and healing products, is pleased to announce the launch of their new URL and user-enhanced website, www.allgoodproducts.com. The new mobile friendly design includes an improved visual infrastructure that communicates All Good’s brand story and updated merchandising that highlights top products. “The biggest and...
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March 24, 2016
OIA and Outdoor Foundation Launch Industry-Wide Competition to Challenge Outdoor Businesses and Compete to Get the Most Kids Outside
(Washington D.C.) – Tapping into the competitive nature of the outdoor industry, Outdoor Foundation and Outdoor Industry Association® have joined forces to launch ‘What Region Rocks?’, a first-of-its-kind, industry-wide competition that challenges outdoor companies and employees to see who can help get the most kids outside. For years, there’s been a debate about what...
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March 24, 2016
Hyperlite Mountain Gear Grabs Dynamic Ecommerce & Sales Manager from Fashion World
March 24: Biddeford, Maine: Hyperlite Mountain Gear expands managerial team, grabs dynamic Ecommerce & Sales Manager Amy Kading from the fashion world. Fresh off hiking 850 miles of the Pacific Crest Trail, Amy Kading brings a wealth of merchandising experience and a passion for lightweight philosophies to her new position...
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March 23, 2016
Sage Promotes David Lantz to Marketing Manager
BAINBRIDGE ISLAND, Wash. (March 23, 2016) – Sage, the industry-leading fly fishing brand, has promoted long-time marketing team member David Lantz to lead Sage’s marketing efforts as the brand’s marketing manager. “David has a keen understanding the Sage brand and extensive experience in both traditional and digital marketing,” comments Tag Kleiner,...
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March 23, 2016
Petzl Athlete Ashima Shiraishi Makes History as the First Woman to Climb V15
SALT LAKE CITY, Utah (March 23, 2016) — Fourteen-year-old American climbing prodigy Ashima Shiraishi made history today when she became the first female and the world’s youngest person, male or female, to climb a V15. She sent Horizon (8C/V15) at Mount Hiei, Japan on March 22, 2016—a little less than two weeks before her 15th birthday....
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March 23, 2016
Petzl Athlete Margo Hayes Wins Gold at the 2016 Sport & Speed Open National Championships
SALT LAKE CITY, Utah (March 23, 2016) — Petzl athlete Margo Hayes scored first place at USA Climbing’s 2016 Sport & Speed Open National Championships, walking away with a $3K cash prize. “I saw my first national competition in 2011 and, ever since, I’ve dreamed of competing on the national level,” said Hayes. “’It was such...
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March 22, 2016
PeopleForBikes Enlists Wagenschutz as Director of Local Innovation
PeopleForBikes has hired Kyle Wagenschutz to serve as its Director of Local Innovation. Wagenschutz worked for six years as the Bicycle/Pedestrian Manager at the City of Memphis where he put Memphis on the map as a national leader in creating more livable streets. There he developed the city’s first bicycle master...