March 14, 2016

Sharkbanz Partners with Groundswell PR for Influencer and Media Relations

Sharkbanz, makers of magnetic shark repellent technology, has appointed Groundswell PR to oversee its media and influencer relations in the travel, technology and active lifestyle arenas. “We’re looking forward to working with Groundswell PR to grow awareness of Sharkbanz technology and support of ocean conservation around the world,” says Nathan Garrison, Sharkbanz Co-Founder, Director of...

March 14, 2016

Abom to Provide Anti-Fog Technology Solutions for U.S. Army Natick Soldier Research, Development & Engineering Center

Portland, Ore. (March 14, 2016) – Abom, Inc., the company that patented and developed an active solution for foggy snowsports goggles, announced today that it has signed a cooperative research and development agreement (CRADA) with the U.S. Army Natick Soldier Research, Development & Engineering Center (NSRDEC), located in Natick, Massachusetts. The...

March 10, 2016

Chaco and Topo Designs Collaborate on Collection of Packs and Sandals

ROCKFORD, Mich. (March 10, 2016) – Chaco®, one of the outdoor industry’s most well-known and best-selling footwear brands, has teamed up with one of the industry’s fastest up-and-comers, Topo Designs, LLC, to introduce a line of co-branded, limited-edition backpacks and a sandal collection inspired by each pack design. “This collaboration was born out...

March 10, 2016

ElliptiGO Co-Founder Bryan Pate Discusses International Trade, Patents and Innovation on SXSW 2016 Panel

SAN DIEGO, Calif. (March 10, 2016) – The co-founder and CEO of ElliptiGO elliptical bicycles, Bryan Pate, will discuss his experience as an inventor at South by Southwest 2016 (SXSW) alongside a distinguished panel of international trade and patent experts. This panel discussion, Protecting Your Inventions From Foreign Knockoffs, is being supported by Save the Inventor, the...

March 10, 2016

Ibex Outdoor Clothing Hires Parallel 33 for Southwest Sales Representation

White River Junction, VT (March 10, 2016) – Ibex Outdoor Clothing welcomes Bill Schmid and Parallel 33 Sales Group, Inc. to its sales rep team. Parallel 33 Sales Group’s territory will cover the states of California, Nevada and Arizona. Headquartered in Southern California, the three-member Parallel 33 Sales Group team has more than 18 years...

March 9, 2016

Confluence Outdoor Announces Promotion and Hire in Marketing Communications to Support Business Growth

GREENVILLE, S.C. (March 10, 2016) — Confluence Outdoor announced the promotion of Evan Lyendecker to marketing director for its industry-leading watersports brands. He will oversee strategy and execution of all marketing communications for Wilderness Systems, Dagger, Adventure Technology, Perception, Mad River Canoe and Harmony Gear. “I’m very excited to step into this new role at Confluence Outdoor. Our product lines...

March 8, 2016

Access Fund Announces 2015 Sharp End Awards

Each year the Access Fund recognizes individuals, organizations, and businesses that go above and beyond to volunteer their time and efforts to protecting America's climbing. These recipients stand out in their commitment to the American climbing community, and the Access Fund is honored to present this year's awards to a...

March 7, 2016

Eddie Bauer Expands Custom Design Offering With Sandstone Jacket

SEATTLE – March 7, 2016 – Eddie Bauer continues to innovate its personalized, technical outerwear offering with the launch of the Eddie Bauer Custom Sandstone Jacket. With four-way stretch, breathability and weather resistance, the bestselling Sandstone Jacket is an indispensable utility piece. Now with more than 1 million possible design combinations, customers can design their own jacket...

March 7, 2016

Lensbaby Taps Public Relations Firm Groundswell PR for Influencer and Media Relations

Portland, OR – Lensbaby, makers of award-winning creative effects lenses, optics and accessories has appointed Groundswell PR to oversee its media and influencer relations in the outdoor, photography, technology and lifestyle arenas. “We’re looking forward to working with Groundswell PR to grow awareness of Lensbaby and our unique visual tools among those passionate about their photography.”...

March 7, 2016

Eagle Creek Introduces TrueFit™ Carry On Sizing For Luggage

“Carry on size has always been a little bit of a moving target, but Eagle Creek bags have consistently been designed and built to fit into the overhead compartments of most US domestic airlines, while also providing smaller carry-on sizes for international travel.” – Roger Spatz, president at Eagle Creek...