PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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January 22, 2016
EORA Awards Grants to Youth Programs
Asheville, NC — With the goal of helping youth through outdoor pursuits, the Eastern Outdoor Reps Association (EORA) awarded seven youth-based nonprofit organizations with grants totaling $4,500. EORA’s Outdoor Opportunity Grant Program aims to support local communities throughout New England, the Mid-Atlantic, and Southeast. Final grant recipients were chosen based...
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January 21, 2016
All Good Continues Growth and Hires New Sales Director
Morro Bay, CA— All Good, makers of organic skincare and healing products, has announced the addition of Sales Director Karin Wulff. Bringing 18 years of natural product sales experience to the All Good team, Wulff’s responsibilities as Sales Director include increased focus, reach and sales in the natural and outdoor markets, while...
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January 20, 2016
K2 Skis Goes Big for the 16/17 Season
K2 Skis continues its 50-plus year mission of bringing Serious Fun to skiers across the globe with its 16/17 products. Highlights of the line include new comfort-focused boots, athlete-influenced Factory Team skis, an addition to the popular Pinnacle ski series and three new women’s freeride Luv skis. K2’s all new Built For Comfort...
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January 20, 2016
Selk’bag® USA, Inc. Announces Star Wars License with Lucasfilm
Solana Beach, Calif. (Jan. 20, 2015) - Selk’bag USA, Inc., the company responsible for melding the functionality of a sleeping bag into a wearable silhouette, announces a new license with Lucasfilm and Disney Consumer Products to launch the first ever Star Wars by Selk’bag collection in 2016. “We have had tremendous success with our Marvel...
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January 20, 2016
Darn Tough Vermont Grows Over 50 Percent in 2015 And Prepares For More In The Coming Year
Northfield, Vt. (January 20, 2016) – Darn Tough Vermont, the American manufacturer of the fastest growing collection of performance outdoor and lifestyle socks, proudly announces 2015 annual earnings have increased by 52 percent year-over-year. Equally significant, Darn Tough has been able to match explosive consumer demand through investments in resources -...
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January 20, 2016
Ultrarunner Joe Grant joins SCARPA athlete roster
BOULDER, Colo. – Ultrarunner Joe Grant will join SCARPA’s athlete/ambassador roster starting this month, reflecting the brand’s ongoing push in the trail-running category, most recently with a new global Alpine Running shoe collection for Spring 2016. An endurance athlete who lives in Gold Hill, Colo., Grant has competed in running events for the last decade...
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January 19, 2016
We Are Serious About Backcountry Travel; Teton Gravity Research Launches Safety Week 2016
JACKSON, Wyo. (Dec 19, 2016) Teton Gravity Research (TGR), a leading youth culture, adventure and action sports media brand, announces Safety Week 2016, running today through January 24. The safety week is 7 days of content designed to enlighten all categories of backcountry snow travelers, both experienced and would-be off-piste enthusiasts,...
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January 19, 2016
Outdoor Industries Women’s Coalition Selects 2016 Professional Mentoring Program Mentees and Mentors
BOULDER, Colo., January 19, 2016 – The Outdoors Industries Women’s Coalition (OIWC), the only organization focused on the inclusion of women in the outdoors from participant to CEO, has selected 26 rising industry leaders to join its 2016 Professional Mentoring Program class. It is the only cross-company, cross-industry mentoring program for...
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January 19, 2016
New Kestrel® Ballistics Weather Meters Provide Fast, Accurate Aiming Information
BOOTHWYN, Penn. (January 19, 2016) — Kestrel, a division of Philadelphia-based Nielsen-Kellerman, announces the release of its newest ballistics weather meters: the Sportsman Weather Meter with Applied Ballistics and the Elite Weather Meter with Applied Ballistics. Both models are based on Kestrel’s newest and best-in-class weather instrument, the Kestrel 5...
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January 19, 2016
American Mountain Guides Association Partners with Outdoor Research to Launch Backcountry Skiing Video Series
American Mountain Guides Association (AMGA) and its longtime partner, Outdoor Research (OR), are announcing the release of the first video in an 8-part series on ski safety and technique in the backcountry. The first video, “Beacon Check,” is being released today on AMGA.com. The videos, produced by AMGA experts and guides, feature backcountry skiing...