December 28, 2015

Chaco Announces Agency of the Year for 2015

ROCKFORD, Mich. (December 28, 2015) — Every year, in the tradition of the Masters, Chaco presents a coveted green jacket to its sales agency of the year. At its recent sales meeting in Grand Rapids, Michigan, the team at Chaco awarded the official gecko-embroidered jacket to Yukon Trading Company. "The Chaco sales group as...

December 28, 2015

Experienced Sports Marketer Guillermo Rojas Jr. Joins World T.E.A.M. Sports Board

Colorado Springs, Colorado - National non-profit World T.E.A.M. Sports announced today the election of Guillermo Rojas Jr as a member of the organization’s board of directors. Rojas joins the organization’s founder James Benson and six other board members in directing the disabled sports non-profit in 2016. The Managing Partner for Colorado Springs-based TORRE...

December 23, 2015

GoSnug Launches Innovative Luxury Merino Wool Blanket

GoSnug, a new adventure lifestyle company headquartered in Missoula, Montana, is launching its line of innovative luxury blankets that balance contemporary design, the rugged durability of the highest quality technical fabrics, and the soft delicate feeling of merino wool in three cozy, breathable layers. Several years ago, GoSnug founder Rob...

December 22, 2015

Outdoor Research leading for Fall 2016 with expanded Active Insulation, 3DFit Technology™

SEATTLE, Wash. – Whether it’s insulation that breathes more effectively or gloves that mimic the human hand for superior fit and performance, Outdoor Research believes that leading the way in outdoor apparel and accessories means sweating the details, and having fun while doing it. Like breaking a skin track, or putting...

December 22, 2015

The Avalanche Project Announces Events at 2016 Outdoor Retailer Winter Market

Denver, Colorado (December 22, 2015) – The Avalanche Project, a coalition to engage and educate backcountry wintersports enthusiasts on safety in avalanche terrain, announced today their 2016 Outdoor Retailer Winter Market planning. The four-day trade show based in Salt Lake City will showcase a variety of events from The Avalanche Project on mountain safety,...

December 22, 2015

Actress and Philanthropist Tanna Frederick is Snikwah’s newest brand ambassador

NAPLES, FL, - Snikwah UPF 50+ performance apparel headquartered in Naples, Fla. has inked a deal with Hollywood stage and screen actress Tanna Frederick, who will be representing the company as a brand ambassador. Frederick, who is also an avid surfer, outdoor enthusiast and philanthropist, was a celebrity surfer for Snikwah...

December 21, 2015

Brooks-Range Mountaineering Hires Terry Shively as Pacific Northwest Sales Representative

San Leandro, Calif. (Dec. 21, 2015) – Brooks-Range Mountaineering, manufacturer of innovative, high-quality backcountry and outdoor equipment and accessories, hires Terry Shively as Pacific Northwest Sales Representative. “We’re so glad to welcome Terry to the Brooks-Range team,” said Jeff Blakely, general manager of Brooks-Range. “His knowledge and experience in the outdoor...

December 20, 2015

Outdoor Research Pioneers 3DFit™ Glove Technology for Fall 2016

SEATTLE, Wash. – Pioneering a new approach that improves fit and dexterity in gloves, Outdoor Research is offering 3DFit Technology™ in four models of gloves and mitts for Fall 2016. 3DFit Technology™ takes an innovative and unique approach to designing gloves, rather than relying on established approaches to patterning, fit and construction. The...

December 17, 2015

Athletes Registering for World T.E.A.M. Sports’ Inclusive 2016 Face of America Bicycle and Hand Cycle Ride

Participants from across the United States began registration this week for national nonprofit World T.E.A.M. Sports’ popular Face of America bicycle and hand cycle ride. Scheduled for April 22-24, 2016, the inclusive ride concludes at the historic Civil War battlefields of Gettysburg, Pennsylvania and honors disabled military veterans from all service branches....

December 17, 2015

Madshus Integrates IntelliGrip® Skin Technology into 2016 Ski Models

Seattle, Wash. (December 17, 2015) – Madshus, the world’s leading performance Nordic ski company, has expanded its IntelliGrip® skin program to include an integrated base solution in a variety of new ski models for a more hands-off classic skiing experience. First introduced on the Terrasonic Classic IntelliGrip® model for 2015, the IntelliGrip® base will now be available...