December 1, 2015

IceMule Coolers Appoints Darby Communications as PR Agency of Record

St. Augustine, FL – December 1st, 2015 - IceMule Coolers, manufacturer of portable, high-performance soft coolers, announces their partnership with boutique Public Relations firm, Darby Communications. Effective immediately, Darby Communications will implement a public relations and social media campaign to broaden brand awareness for IceMule Coolers’ versatile product line of mobile adventure...

December 1, 2015

Increasing the Pace: Darn Tough Vermont Debuts New Performance Running Socks at The Running Event

Northfield, Vt. (December 1, 2015) – Darn Tough Vermont, the American manufacturer of the fastest-growing collection of performance socks for every activity and every day, proudly showcases their latest innovation – the Vertex running series, on display at this week’s The Running Event (TRE) in Austin, Texas (booth 1519). Made...

December 1, 2015

Hyperlite Mountain Gear Launches Technical, Ultralight Daypack

Hyperlite Mountain Gear just released its first high-tech daypack made of its signature waterproof and rip-stop Dyneema® Cuben Fiber fabric. The Daybreak weighs just 1 lb. 3oz. and holds 17 liters and comes in three torso sizes (for optimized fit and comfort). “This isn’t your one-size-fits-all book bag,” stated Hyperlite...

December 1, 2015

International Women’s Ski Day Returns for Third Annual Gathering

K2 Skis and the K2 Ski Alliance, an organization that helps unite female skiers, is proud to announce the third annual International Women’s Ski Day (IWSD). On Saturday, Dec. 12, 2015 women from around the world will come together to hit the slopes and celebrate skiing. “Whether ladies are taking a lesson for...

November 30, 2015

Matching Pair: Darn Tough Vermont Picks Up Momentum Media PR as Agency of Record

Darn Tough Vermont, the manufacturer of the fastest growing collection of American-made performance socks, has selected Momentum Media PR as its public relations agency of record. As the new AOR, Momentum will work closely alongside the dedicated team at Darn Tough to share the brand’s powerful story and equally impressive...

November 27, 2015

Give the Gift of SmartWool’s Award Winning Products

STEAMBOAT SPRINGS, Colo. (November 27, 2015) — This holiday season SmartWool, the leading active lifestyle Merino sock and apparel company, has all your gift giving needs covered, with award-winning apparel for every stripe of outdoor enthusiast. Men's Corbet 120 Jacket - $200 For dudes, the Men’s Corbet 120 is a midlayer that perfectly blends...

November 24, 2015

Revo Debuts Vision Over Visibility Sunglass Collection In Collaboration With Bono As Part Of “Buy Vision, Give Sight” Campaign

Eyewear brand Revo has debuted a new capsule collection of sunglasses in collaboration with U2 lead singer and activist Bono as part of the "Buy Vision, Give Sight" campaign to prevent vision impairment and blindness in more than 5 million people by 2020. Revo will donate $10 from the sale of every pair of...

November 23, 2015

Boardworks Announces New Sales Leadership and Expanded Sales Support for West Coast

CARLSBAD, Calif. (November 23, 2015) — Boardworks, a premier surf and standup paddleboard company, announced today its new sales leadership and expanded sales support for the West Coast region. Boardworks named Andrew Valentine sales director, promoted Rick Gravesen to sales rep for Southern California, and is actively searching for a new sales...

November 20, 2015

Inaugural Grassroots Outdoor Alliance Connect Event Charts the Way Forward for Specialty Retailers

Asheville, N.C. (November 19, 2015) — The way business is done within specialty outdoor retail continues to evolve and with the changes, the opportunities for specialty outdoor retailers have never been stronger. But specialty retailers operate unique local businesses that need a network of like-minded peers and custom-tailored solutions to evolve...

November 19, 2015

Jones Snowboards Supports Rainforest Reforestation In Costa Rica

Truckee, CA (Nov 19, 2015) - Jones Snowboards is proud to announce a partnership with the non-profit rainforest reforestation project Association Community Carbon Trees (ACCT). ACCT has spent the last twelve years fighting against climate change by reforesting clear cut swaths of Costa Rican rainforest with a wide diversity of native tropical trees. Planting and...