Sports News and Press Releases about Outdoor Industry Sponsorships
Want to stay up to date on the latest press releases and news about sponsorships in the outdoor sports industry? Scroll below to view all outdoor sports sponsorship news.
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September 18, 2023
Here’s How Surfers Can Showcase Their Sponsors at the Paris Olympics
The International Olympic Committee goes through great lengths to ensure the maximum visibility for their sponsors - and that said visibility is not blurred by competing athlete sponsors. In order to guarantee their partners that competing brands will not steal the limelight, they come up with a comprehensive set of...
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August 23, 2023
Hydro Flask, US Ski & Snowboard Announce Partnership
U.S. Ski & Snowboard announced the first snowboard title partnership with Hydro Flask, a leader in insulated stainless steel flasks and soft goods innovations and a Helen of Troy Ltd. brand, officially naming the team the Hydro Flask U.S. Snowboard Team. The Hydro Flask U.S. Snowboard Team includes athletes such...
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February 24, 2023
Why Did Eddie Bauer Lay Off Its Whole Team of Professional Athletes? It’s Complicated.
On Monday, January 30, alpinist and internationally certified guide Caroline George received an email from Eddie Bauer, her sponsor of nearly 15 years. She was expected to be on an important call with the company’s CEO, Tim Bantle, the following day. This is how it ends, I’m sure, she thought....
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January 27, 2023
World Surf League adopts Apple Watch as its ‘official wearable’ for competitions
The Apple Watch will officially be catching waves. The World Surf League announced today that it’s adopting the Apple Watch Series 8 and Ultra as official equipment to keep surfers up to date during competitions. It marks the first time a professional sports league has named the Apple Watch as...
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January 9, 2023
More Prize Money Is Flowing Into Trail Running. What Does That Mean for the Sport?
Run Rabbit Run is one of the rare American trail races that offers a relatively large prize purse, and for a decade, it’s been the largest in the sport. Hughes earned $15,000 for winning the women’s race and split another $5,000 with Arizona trail runner Peter Mortimer (who placed 12th...
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December 12, 2022
Specialized ends contracts with dozens of paid ambassadors
Some of Specialized's longtime adventure athletes like Sarah Swallow and Ty Hathaway were let go last week; they say the brand is cutting the entire ambassador program. VeloNews
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January 28, 2022
Here’s How Much Olympic Athletes Can Earn for Winning Medals, Sponsorship and More
More than half of U.S. Olympic hopefuls, or 59%, reported making less than $25,000 during the year of their respective Olympics, according to a COVID-19 impact survey distributed to 4,400 athletes by the United States Olympic & Paralympic Committee (USOPC). A total of 643 Olympic athletes and 94 Paralympic athletes...
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November 30, 2021
Skechers Creates ‘Our Planet Matters’ Sustainable Collection; Partners With The Nature Conservancy
Skechers announced it has created Our Planet Matters collection of sustainable men’s women’s and kids products using recycled materials. It also announced a partnership with The Nature Conservancy that includes a multi-year commitment, contributing a minimum of $800,000 to help the organization. SGB Media
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August 30, 2021
Athlete sponsorship programs are broken. Here’s how we can fix them.
Today, controversy accompanies everything from how athletes are selected, to their role in hitting a brand’s DEI targets, to the contracts they sign. As that equation becomes more critical to the success of outdoor brands, it may be time to rethink it. OBJ
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August 4, 2021
Outdoor Brands, Hiking Org Partner to Sponsor Women ‘Over 50 Outside’
Oboz, Osprey, and Outdoor Research have teamed up with the 52 Hike Challenge series to launch a sponsorship program aimed at getting an “older” demographic outside. The Over 50 Outside program will kick off by sponsoring 150 women over the age of 50 who are passionate about the outdoors. GearJunkie
