August 30, 2021

Athlete sponsorship programs are broken. Here’s how we can fix them.

Today, controversy accompanies everything from how athletes are selected, to their role in hitting a brand’s DEI targets, to the contracts they sign. As that equation becomes more critical to the success of outdoor brands, it may be time to rethink it. OBJ

August 4, 2021

Outdoor Brands, Hiking Org Partner to Sponsor Women ‘Over 50 Outside’

Oboz, Osprey, and Outdoor Research have teamed up with the 52 Hike Challenge series to launch a sponsorship program aimed at getting an “older” demographic outside. The Over 50 Outside program will kick off by sponsoring 150 women over the age of 50 who are passionate about the outdoors. GearJunkie

April 19, 2021

TransRockies Race Series Names Ride with GPS as a Series Sponsor, Launches Hometown Challenge Series

Calgary, A.B. (April 19, 2021)— TransRockies Race Series, a global leader in adventure stage races, today announces Ride with GPS, a bike route planner and tracking app, as a series sponsor. Transrockies Race Series and Ride with GPS are kicking off the partnership with a new challenge for athletes. The...

April 14, 2021

The North Face Unveils Sport Climbing Uniforms for Tokyo

The North Face today unveiled the official sport climbing competition uniforms to be worn by athletes from the U.S., Japan, South Korea and Austria in Tokyo. Shop Eat Surf

February 9, 2021

Vail Resorts Announces Returning and New Strategic Partners

Mountain resort operator Vail Resorts has announced renewals of strategic partnerships with eight iconic and innovative companies—including PepsiCo, GMC, and Helly Hansen as well as a new partnership with the premier sports equipment shipping service Luggage Forward. Shop Eat Surf